The global demand for Online Beauty and Personal Care Market is presumed to reach the market size of nearly USD 174.17 BN by 2032 from USD 60.58 BN in 2023 with a CAGR of 12.45% under the study period 2024 - 2032.
Online beauty and personal care refer to the digital retailing cosmetics, skincare, haircare, and personal grooming products through e-commerce platforms. This online marketplace provides consumers a convenient way to browse, purchase, and receive beauty and personal care items directly to their doorstep. The digital space allows for a broad range of products, brands, and customer reviews, enabling informed purchasing decisions. Online beauty and personal care have become a significant trend, offering a diverse selection and personalized shopping experiences for consumers seeking beauty products from the comfort of their homes.
Market Dynamics
The online beauty and personal care market experiences robust growth driven by various factors. The increasing penetration of internet access and the rise of e-commerce platforms have transformed consumer shopping behaviors, propelling the online beauty and personal care market. Convenience, a wide product selection, and access to customer reviews contribute to the online market's appeal. The beauty & personal care industry's focus on digital marketing, personalized recommendations, and virtual try-on experiences further enhances the online shopping experience. Additionally, the COVID-19 pandemic accelerated the shift to online purchasing as consumers sought contactless shopping options. The influence of social media & beauty influencers also plays a crucial role in driving consumer preferences towards online platforms for skincare, cosmetics, and personal care products. In summary, the online beauty and personal care market thrives on the convergence of digital advancements, changing consumer behaviors, and the industry's embrace of online strategies.
The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of online beauty and personal care. The growth and trends of online beauty and personal care industry provide a holistic approach to this study.
Market Segmentation
This section of the online beauty and personal care market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Type
- Sun Care (Creams, Lotions, Gels, Others)
- Oral Care (Mouth Washes, Toothpastes, Flosses)
- Skin Care (Serums, Moisturizers, Exfoliators, Anti-Aging Creams, Facial Masks, Others)
- Body Care (Soaps, Antiperspirants, Body Washes, Body Lotions, Others)
- Perfumery (Scented Oil, Salves, Deodorants & Perfumes, Aftershave)
- Decorative Cosmetics (Lipsticks, Eyeliners, Blushes, Powders, Others)
- Hair Care (Shampoos, Conditioners, Hair Serums, Hair Colors, Others)
By Gender
By Nature
By Application
- Exfoliants
- PH Balancers
- Moisturizers
- Dental Hygiene
- Anti-Dandruff
- UV-Protection
- Others
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Online Beauty and Personal Care market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Online Beauty and Personal Care Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Online Beauty and Personal Care market include Loreal S. A., Beiersdorf AG, Avon Products Inc., Church & Dwight Co. Inc., Henkel AG & Co. KGaA, Johnson & Johnson, Kao Corporation, Koninklijke Philips N.V., L'Occitane International SA, Oriflame Cosmetics AG, Reckitt Benckiser Group PLC., Limited, Procter & Gamble Company, Unilever, Shiseido Company, Estee Lauder Companies Inc., and others. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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