Global Yoga Mat Market Report By Material (PVC, TPE, Rubber, PE, Cotton/Jute), By Distribution Channel (Specialty Store, Departmental Store & Hypermarket, Online Channel) And By Regions - Industry Trends, Size, Share, Growth, Estimation and Forecast, 2020-2027

ID:VMR11213933
December 2020
Report Formats:
Global Yoga Mat Market Market Overview

The global yoga mat market size was valued at USD 8500 million in 2019 and is estimated to reach USD 11000 million with a significant CAGR of 4.5% during the forecast period of 2021-2027. The key drivers impacting the yoga mat market are the increasing popularity of yoga and the rising prevalence of lifestyle diseases such as type 2 diabetes, obesity, etc., globally. According to the World Health Organization, globally, there were over 1.9 billion adults, aged 18 years and older, were overweight in the year 2016. Among these, around 650 million people were obese.

In addition to this, the growing popularity of yoga leads to more participation of people across the globe is anticipated to increase the yoga mat market demand under the forecast period. According to the Yoga Alliance, the number of yoga practitioners in America has increased by 20.4 million and reached 36 million in 2016 compared to 2012. In America, around 28% of all Americans have participated in a yoga class at some stage in their life.

The high adoption of yoga mat due to growing awareness about yoga's health benefits is estimated to be a critical determinant adding growth to the market. According to the International Yoga Federation, presently, there are over 300 million people who do yoga across the globe. Also, the current trend of taking yoga classes at yoga studious among people globally is positively impacting the market. However, the volatility of raw material prices may hamper the global yoga mat industry in the long run. Also, the availability of alternatives to yoga mats is likely to limit its market growth. The current industry trends, such as the growing usage of eco-friendly and biodegradable materials in the coming decade, create new market opportunities for the key players.

Global Yoga Mat Market Share

The yoga mat market is vast, with a large number of local and global players. The key leaders follow various strategies to improve their market position, such as mergers, acquisitions, expansions, and improved quality products at the best prices to enhance their market share across the world. For instance, In July 2020, Lululemon Athletica Inc. acquired  MIRROR (US), an in-home fitness company. It provides over 40 class types and 70 new classes per week that include weight training, strength training, yoga, and pre-and post-natal workouts. The report studies a few key players of the global yoga mat market in detail, covering the company profile, product list, and financial information. The dominating key players included in the report are Lululemon, Manduka,  Jade Yoga,  prAna,  Hugger Mugger, Khataland, Liforme Ltd., Dragonfly, Tomuno, and Alo Yoga, Inc. always been the initial targets of yoga mat companies and many others. 

In this market research report, the market is segmented by materials,  distribution channel, and region.

Analysis By Material
By materials, the report is categorized into Natural Rubber,  Polyvinyl Chloride, Polyurethane, Thermoplastic Elastomer, and  Others (cotton and jute). A Polyvinyl Chloride dominates the material segment in 2019 with a maximum market share of 30% in revenue. It is expected to maintain its dominancy over the forecast period because of its widespread usage among consumers. Moreover, PVC is readily available, durable, and highly cost-effective as compared to other polymers.  Moreover, there is rising adoption of PVC mats as it is highly flexible, durable, and more comfortable to wash in comparison to other materials, thus driving the PVC material segment. 

Analysis By distribution channel
By distribution channel, the report is categorized into specialty store, departmental store & hypermarket, and online channel. Specialty Store dominates the distribution channel segment in 2019 with a maximum market share of 35%. It is due to the rising number of specialty stores, growing preference for specialty stores as they provide guidance and suggestions as per the need of customers. Moreover, the growing health concerns make customers more conscious regarding the accessories they are buying for yoga & fitness activities, which pushes them to buy from specialty stores is driving the specialty store segment in the forecast period.

Analysis By Region
In the regional outlook of the global yoga mat market, Asia pacific dominates with 30% market shares in 2019. Asia Pacific region is the significant region globally driving the market share over a forecast period. The encouraging government initiatives and the rising participation of APAC region people are the key factors leading to the region's product demand. Indian governments have started supportive programs to endorse yoga and Ayurveda. For instance, in 2017, the Indian government opened over 100 Yoga Parks in the country. Moreover, the growing number of yoga studios in Shanghai, Beijing, and other Chinese cities are the chief growth factors contributing at a regional level. The APAC market is anticipated to record considerable growth during the forecast period due to the growing number of yoga studios in Shanghai, Beijing, and other Chinese cities.

Market Segmentation covered in the Report:
By Material 
  • PVC
  • TPE
  • Rubber
  • PE
  • Cotton/Jute

By Distribution Channel 
  • Specialty Store
  • Departmental Store & Hypermarket
  • Online Channel

By Region
  • North America
  • Europe
  • the Asia Pacific
  • Latin America
  • The Middle East and Africa

METHODOLOGY

This market research report has been produced by gathering information on the basis of primary and secondary research. Secondary research has been done by using various sources which include (but not limited to) Company Websites, Paid Data Sources,  Technical Journals, Financial Reports, SEC Filings, and other different industry publications. 

If specific information is required which is not currently within the scope of the report, it can be provided as a part of customization.
 

TABLE OF CONTENTS
 
1 . PREFACE
       1.1. Report Description
           1.1.1. Objective
           1.1.2. Target Audience
           1.1.3. Unique Selling Proposition (USP) & offerings
       1.2. Research Scope
       1.3. Research Methodology
           1.3.1. Market Research Process
           1.3.2. Market Research Methodology
 
2 . EXECUTIVE SUMMARY
       2.1. Highlights of Market
       2.2. Global Market Snapshot
 
3 . YOGA MAT – INDUSTRY ANALYSIS
       3.1. Introduction - Market Dynamics
       3.2. Market Drivers
       3.3. Market Restraints
       3.4. Opportunities
       3.5. Industry Trends
       3.6. Porter’s Five Force Analysis
       3.7. Market Attractiveness Analysis
           3.7.1 By Material
           3.7.2 By Distribution Channel
           3.7.3 By Region
 
4 . VALUE CHAIN ANALYSIS
       4.1. Value Chain Analysis
       4.2. Raw Material Analysis
           4.2.1. List of Raw Materials
           4.2.2. Raw Material Manufactures List
           4.2.3. Price Trend of Key Raw Materials
       4.3. List of Potential Buyers
       4.4. Marketing Channel
           4.4.1. Direct Marketing
           4.4.2. Indirect Marketing
           4.4.3. Marketing Channel Development Trend
 
5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK
       5.1. Impact Analysis of Covid-19 Outbreak
           5.1.1. Direct Impact on Production
           5.1.2. Supply Chain and Market Disruption
           5.1.3. Financial Impact on Firms and Financial Markets
       5.2. COVID-19 Impact Analysis by Production, Import, Export and Demand
       5.3. Market: Pre V/S Post COVID-19
       5.4. Estimated Impact of the Coronavirus (COVID-19) Epidemic
       5.5. COVID-19: Micro and Macro Factor Analysis
 
6 . GLOBAL YOGA MAT MARKET ANALYSIS BY MATERIAL
       6.1 Overview by Material
       6.2 Historical and Forecast Data
       6.3 Analysis by Material
       6.4 PVC Market by Regions
       6.6 TPE Market by Regions
       6.5 Rubber Market by Regions
       6.7 PE Market by Regions
       6.8 Cotton/Jute Market by Regions
 
7 . GLOBAL YOGA MAT MARKET ANALYSIS BY DISTRIBUTION CHANNEL
       7.1 Overview by Distribution Channel
       7.2 Historical and Forecast Data
       7.3 Analysis by Distribution Channel
       7.4 Specialty Store Market by Regions
       7.5 Departmental Store & Hypermarket Market by Regions
       7.6 Online Channel Market by Regions
 
8 . GLOBAL YOGA MAT MARKET ANALYSIS BY GEOGRAPHY
       8.1. Regional Outlook
       8.2. Introduction
       8.3. North America
           8.3.1. Overview, Historic and Forecast Data
           8.3.2. North America By Segment
           8.3.3. North America By Country
           8.3.4. United State
           8.3.5. Canada
           8.3.6. Mexico
       8.4. Europe
           8.4.1. Overview, Historic and Forecast Data
           8.4.2. Europe by Segment
           8.4.3. Europe by Country
           8.4.4. United Kingdom
           8.4.5. France
           8.4.6. Germany
           8.4.7. Italy
           8.4.8. Russia
           8.4.9. Rest Of Europe
       8.5. Asia Pacific
           8.5.1. Overview, Historic and Forecast Data
           8.5.2. Asia Pacific by Segment
           8.5.3. Asia Pacific by Country
           8.5.4. China
           8.5.5. India
           8.5.6. Japan
           8.5.7. South Korea
           8.5.8. Australia
           8.5.9. Rest Of Asia Pacific
       8.6. Latin America
           8.6.1. Overview, Historic and Forecast Data
           8.6.2. Latin America by Segment
           8.6.3. Latin America by Country
           8.6.4. Brazil
           8.6.5. Argentina
           8.6.6. Peru
           8.6.7. Chile
           8.6.8. Rest of Latin America
       8.7. Middle East & Africa
           8.7.1. Overview, Historic and Forecast Data
           8.7.2. Middle East & Africa by Segment
           8.7.3. Middle East & Africa by Country
           8.7.4. Saudi Arabia
           8.7.5. UAE
           8.7.6. Israel
           8.7.7. South Africa
           8.7.8. Rest Of Middle East And Africa
 
9 . COMPETITIVE LANDSCAPE OF THE YOGA MAT COMPANIES
       9.1. Yoga Mat Market Competition
       9.2. Partnership/Collaboration/Agreement
       9.3. Merger And Acquisitions
       9.4. New Product Launch
       9.5. Other Developments
 
10 . COMPANY PROFILES OF YOGA MAT INDUSTRY
       10.1. Company Share Analysis
       10.2. Market Concentration Rate
       10.3. Lululemon
           10.3.1. Company Overview
           10.3.2. Financials
           10.3.3. Products
           10.3.4. Recent Developments
       10.4. Manduka
           10.4.1. Company Overview
           10.4.2. Financials
           10.4.3. Products
           10.4.4. Recent Developments
       10.5. Jade Yoga
           10.5.1. Company Overview
           10.5.2. Financials
           10.5.3. Products
           10.5.4. Recent Developments
       10.6. prAna
           10.6.1. Company Overview
           10.6.2. Financials
           10.6.3. Products
           10.6.4. Recent Developments
       10.7. Hugger Mugger
           10.7.1. Company Overview
           10.7.2. Financials
           10.7.3. Products
           10.7.4. Recent Developments
       10.8. Khataland
           10.8.1. Company Overview
           10.8.2. Financials
           10.8.3. Products
           10.8.4. Recent Developments
       10.9. Liforme Ltd.
           10.9.1. Company Overview
           10.9.2. Financials
           10.9.3. Products
           10.9.4. Recent Developments
       10.10. Dragonfly
           10.10.1. Company Overview
           10.10.2. Financials
           10.10.3. Products
           10.10.4. Recent Developments
       10.11. Tomuno
           10.11.1. Company Overview
           10.11.2. Financials
           10.11.3. Products
           10.11.4. Recent Developments
       10.12. Alo Yoga, Inc.
           10.12.1. Company Overview
           10.12.2. Financials
           10.12.3. Products
           10.12.4. Recent Developments
 
 *Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies
 
 LIST OF TABLES
 

  •  Market Snapshot
  •  Drivers : Impact Analysis
  •  Restraints : Impact Analysis
  •  List of Raw Material
  •  List of Raw Material Manufactures
  •  List of Potential Buyers
  •  COVID-19 Impact Analysis by Production, Import, Export and Demand
  •  Pre V/S Post COVID-19
  •  Estimated Impact Of The Coronavirus (Covid-19) Epidemic
  •  COVID-19: Micro and Macro Factor Analysis
  •  Analysis by Material  (Revenue and USD MN)
  •  PVC Market by Geography (Revenue and USD MN)
  •  TPE Market by Geography (Revenue and USD MN)
  •  Rubber Market by Geography (Revenue and USD MN)
  •  PE Market by Geography (Revenue and USD MN)
  •  Cotton/Jute Market by Geography (Revenue and USD MN)
  •  Analysis Market by Distribution Channel  (Revenue and USD MN)
  •  Specialty Store Market by Geography (Revenue and USD MN)
  •  Departmental Store & Hypermarket Market by Geography (Revenue and USD MN)
  •  Online Channel Market by Geography (Revenue and USD MN)
  •  Global Yoga Mat Market by Geography (Revenue and USD MN)
  •  North America Market Analysis (Revenue and USD MN)
  •  United State Market Analysis (Revenue and USD MN)
  •  Canada Market Analysis (Revenue and USD MN)
  •  Mexico Market Analysis (Revenue and USD MN)
  •  Europe Market Analysis (Revenue and USD MN)
  •  Europe Market Estimate by Country (Revenue and USD MN)
  •  United Kingdom Market Analysis (Revenue and USD MN)
  •  France Market Analysis (Revenue and USD MN)
  •  Germany Market Analysis (Revenue and USD MN)
  •  Italy Market Analysis (Revenue and USD MN)
  •  Russia Market Analysis (Revenue and USD MN)
  •  Spain Market Analysis (Revenue and USD MN)
  •  Rest of Europe Market Analysis (Revenue and USD MN)
  •  Asia Pacific Market Analysis (Revenue and USD MN)
  •  China Market Analysis (Revenue and USD MN)
  •  Japan Market Analysis (Revenue and USD MN)
  •  India Market Analysis (Revenue and USD MN)
  •  South Korea Market Analysis (Revenue and USD MN)
  •  Australia Market Analysis (Revenue and USD MN)
  •  Rest of Asia Pacific Market Analysis (Revenue and USD MN)
  •  Latin America Market Analysis (Revenue and USD MN)
  •  Brazil Market Analysis (Revenue and USD MN)
  •  Argentina Market Analysis (Revenue and USD MN)
  •  Peru Market Analysis (Revenue and USD MN)
  •  Chile Market Analysis (Revenue and USD MN)
  •  Rest of Latin America Market Analysis (Revenue and USD MN)
  •  Middle East & Africa Market Analysis (Revenue and USD MN)
  •  Saudi Arabia Market Analysis (Revenue and USD MN)
  •  UAE Market Analysis (Revenue and USD MN)
  •  Israel Market Analysis (Revenue and USD MN)
  •  South Africa Market Analysis (Revenue and USD MN)
  •  Rest of Middle East and Africa Market Analysis (Revenue and USD MN)
  •  Partnership/Collaboration/Agreement
  •  Mergers And Acquisiton
 
 LIST OF FIGURES
 
  •  Research Scope of Yoga Mat Report
  •  Market Research Process
  •  Market Research Methodology
  •  Global Yoga Mat Market Size, by Region (Revenue and USD MN)
  •  Porters Five Forces Analysis
  •  Market Attractiveness Analysis by Material
  •  Market Attractiveness Analysis by Distribution Channel
  •  Market Attractiveness Analysis by Region
  •  Value Chain Analysis
  •  Global Market Analysis by Material  (Revenue and USD MN)
  •  PVC Market by Geography (Revenue and USD MN)
  •  TPE Market by Geography (Revenue and USD MN)
  •  Rubber Market by Geography (Revenue and USD MN)
  •  PE Market by Geography (Revenue and USD MN)
  •  Cotton/Jute Market by Geography (Revenue and USD MN)
  •  Global Market Analysis by Distribution Channel  (Revenue and USD MN)
  •  Specialty Store Market by Geography (Revenue and USD MN)
  •  Departmental Store & Hypermarket Market by Geography (Revenue and USD MN)
  •  Online Channel Market by Geography (Revenue and USD MN)
  •  Global Market by Revenue
  •  North America Market by Revenue
  •  Europe Market by Revenue
  •  Asia Pacific Market by Revenue
  •  Latin America Market by Revenue
  •  Middle East & Africa Market by Revenue
  •  Recent Development in Industry
  •  Company Market Share Analysis, 2020
 
 * Kindly note that the above list covers the basic tables and figures of the report and are not limited to the TOC.

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