The global demand for Yoga and Exercise Mats Market is presumed to reach the market size of nearly USD XX MN by 2028 from USD XX MN in 2021 with a CAGR of XX% under the study period 2022 - 2028.
Fabricated, durable, and comfortable workout mats that are used while performing yoga and physical exercises are known as yoga and exercise mats. The rising trend of practicing yoga and exercises among people is increasing the sales of yoga and exercise mats. Based on the type of product different types of yoga and exercise mats are available in the market such as gym mats, pilates mats, and general exercise mats. These exercise and yoga mats are manufactured with the use of sustainable raw materials such as natural rubber, cotton, and jute. Yoga and exercise mats are also available in variable sizes and colors.
Market Dynamics
Increasing awareness among the global population towards staying healthy is the key market driver for the market growth of yoga and exercise mats. Continuous innovation and use of sustainable raw materials are also boosting the growth of the yoga and exercise mats market. Additionally, the rising inclination towards yoga and exercises to prevent diseases like diabetes, high cholesterol, and obesity is creating more demand for yoga and exercise mats. Hence, this increased demand is further boosting the market growth of yoga and exercise mats. Also, the availability of a wide range of products in different colors and materials is assumed to boost the market growth. However, high prices of organic and environment-friendly mats in comparison to traditional exercise and yoga mats may restraint the market growth.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of yoga and exercise mats. The growth and trends of yoga and exercise mats industry provide a holistic approach to this study.
Market Segmentation
This section of the yoga and exercise mats market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Material
- Polyvinyl Chloride
- Natural Rubber
- Polyurethane
- Thermoplastic Elastomer
- Others
By Distribution Channel
- E-Commerce
- Supermarket & Hypermarket
- Specialty Store
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Yoga and Exercise Mats market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Yoga and Exercise Mats Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the yoga and exercise mats market include Gaiam, JadeYoga, Adidas Group, Nike Inc, Body Solid, HuggerMugger, Trmax Sports, Barefoot yoga, Manduka, SPRI, La Vie Boheme Yoga. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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