The global demand for Wine Tourism Market is presumed to reach the market size of nearly USD 222.33 BN by 2030 from USD 75.26 BN in 2022 with a CAGR of 14.5% under the study period 2023 - 2030.
Wine tourism, also known as enotourism or vinotourism, refers to the practice of travelling to and exploring wine-producing regions to experience and appreciate the local wine culture, vineyards, wineries, and the process of winemaking. It's a specialized form of tourism that focuses on immersing visitors in the world of wine, allowing them to learn about the production process, taste different wines, and engage with the local history, traditions, and lifestyle associated with winemaking.
The growth of the wine tourism market is driven by a combination of factors that cater to travellers seeking distinctive and enriching experiences. The allure of wine tourism lies in its fusion of culinary exploration, cultural immersion, and educational opportunities. Wine regions, often situated in scenic landscapes, offer a unique destination appeal that attracts those looking for more authentic and off-the-beaten-path travel experiences. Tourists are drawn by the chance to learn about winemaking processes, engage in food and wine pairing, and understand the concept of terroir. The social aspect of wine tasting and group activities adds to its charm, while the economic impact on local businesses and communities further supports its growth. Additionally, the influence of social media, wellness trends, and the diversification of offerings contribute to the rising popularity of wine tourism.
The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of wine tourism. The growth and trends of wine tourism industry provide a holistic approach to this study.
This section of the wine tourism market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Activity Type
By Direct Suppliers
By Indirect Suppliers
By Age
By Demographic
By Nationality
By Booking Channel
By Tour Type
This section covers the regional outlook, which accentuates current and future demand for the Wine Tourism market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Wine Tourism market include -. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
1 . PREFACE
1.1. Report Description
1.1.1. Objective
1.1.2. Target Audience
1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Market Research Process
1.3.2. Market Research Methodology
2 . EXECUTIVE SUMMARY
2.1. Highlights of Market
2.2. Global Market Snapshot
3 . WINE TOURISM – INDUSTRY ANALYSIS
3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter’s Five Force Analysis
3.7. Market Attractiveness Analysis
3.7.1 Market Attractiveness Analysis By Activity Type
3.7.2 Market Attractiveness Analysis By Direct Suppliers
3.7.3 Market Attractiveness Analysis By Indirect Suppliers
3.7.4 Market Attractiveness Analysis By Age
3.7.5 Market Attractiveness Analysis By Demographic
3.7.6 Market Attractiveness Analysis By Nationality
3.7.7 Market Attractiveness Analysis By Booking Channel
3.7.8 Market Attractiveness Analysis By Tour Type
3.7.9 Market Attractiveness Analysis By Region
4 . VALUE CHAIN ANALYSIS
4.1. Value Chain Analysis
4.2. Raw Material Analysis
4.2.1. List of Raw Materials
4.2.2. Raw Material Manufactures List
4.2.3. Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
4.4.1. Direct Marketing
4.4.2. Indirect Marketing
4.4.3. Marketing Channel Development Trend
5 . GLOBAL WINE TOURISM MARKET SALES BY ACTIVITY TYPE
5.1 Overview by Activity Type
5.2 Historical and Forecast Sales Data
5.3 Analysis by Activity Type
5.4 Winery Visits And Tastings Historic and Forecast Sales by Regions
5.5 Wine Trails And Routes Historic and Forecast Sales by Regions
5.6 Wine Festivals An ...