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Global Web Analytics Tools Market Report By Deployment (On-Premise, Cloud), By Applications (Social Media Management, Targeting and Behavioral Analysis, Display Advertising Optimization, Multichannel Campaign Analysis, Online Marketing, Others), By End-User (Banking, Financial Services & Insurance (BFSI), Retail, Healthcare, Government, Travel & Hospitality, IT & Telecommunications, Media & Entertainment, Others) And By Regions - Industry Trends, Size, Share, Growth, Estimation and Forecast, 2021-2028
ID:VMR11214030
April 2021
Report Formats: Electronic (PDF), MS EXCEL
Global Web Analytics Tools Market Overview
The key drivers impacting the web analytics market is the increasing usage of smartphones and other mobile devices that lead to a drastic rise in website traffic across the world. According to the Pew Research center 2019 report estimations, there were over 5 billion people who own mobile devices, and in which half of these connections are smart-phones. Moreover, the improvement of marketing activities to remain at par with the competitors in the current competitive environment is anticipated to increase the web analytics tools market demand under the forecast period.
The high adoption of the cloud and the growing requirement of multichannel marketing is also estimated to be a key trend adding growth to the market. for instance, according to the BSA global cloud computing scorecard report, it is anticipated that globally there were more than half of enterprises adopted cloud computing in 2018. during the 2012 and 2015 time period, the demand for cloud computing recorded 70 percent and is estimated to stand for 60 percent of growth during 2020. however, the dearth of professionals in the industry and data privacy issues may hamper the global web analytics tools industry in the long run. also, the presence of open-source vendors and strict government regulations may restrict market growth. The current industry trends show the growing focus towards providing innovative and quality solutions such as search engine ranking and tracking by the key players, thus creating new market opportunities.
The web analytics tools market is vast, with a large number of local and international players. the key leaders follow several strategies to augment their market position, such as acquisitions, mergers, expansions, and advanced quality products at the best prices to enhance their market share across the world. for instance, google recently launched the fourth version of its analytics with a powerful new feature of machine learning (ML) at its foundation. it will offer new ways to track and monitor critical data trends and alert business owners and marketers to new opportunities. the report studies a few key players of the global web analytics tools market in detail, covering the company profile, product list, and financial information. The dominating key players included in the report are Yahoo Analytics, SaS institute, IBM, Omniture Inc, Webtrends Corp., Microsoft, and Google Analytics. Webmasters and technologists have always been the initial targets of web analytics companies and many others.
In this market research report, the market is segmented by deployment, application, end-user, and region.
Analysis By Deployment:
By deployment, the report is categorized into On-premise and Cloud. Clo ud dominates the deployment segment in 2019 with maximum market share. It is projected to maintain its dominancy in the forecast period because of rising cloud-based deployment trends. The aggressive adoption of cloud in enterprises is due to factors such as better experience, agility, efficiency, and business growth.
Analysis By Applications:
By application, the report is categorized into social media management, targeting and behavioral analysis, display advertising optimization, multichannel campaign analysis, online marketing, and others. Social media management, targeting, and behavioral analysis, and display advertising optimization segments are expected to experience the fastest growth over the forecast period. It is due to the steady rise in marketing automation and online shopping trends across the globe.
Analysis By End-User:
By end-user, the report is categorized into banking, financial services, & insurance (BFSI), retail, healthcare, government, travel & hospitality, IT & telecommunications; media & entertainment; and others. The retail segment is estimated to show a considerable growth rate over the study period due to the high demand for mobile analytics solutions, especially for operating in e-commerce operations. Apart from this, the rising efforts of the e-commerce companies to generate personalized shopping experiences are predictable to draw enormous revenues to the web analytics market globally.
Analysis By Region:
In the regional outlook of the Global Web analytics tools Market, North America dominates with over highest market share in 2019. North America is ready to play a key role in driving the market share over a predictable period. The mounting adoption of web analytics in small and medium-sized businesses (SMBs), together with the rise in the amount of web traffic, are the primary growth factors contributing at a regional level. The APAC market is estimated to record considerable growth during the forecast period due to the augmenting number of consumers and internet users and high adoption of smart-phones in the regions.
Market Segmentation covered in the Report:
By Deployment
The key drivers impacting the web analytics market is the increasing usage of smartphones and other mobile devices that lead to a drastic rise in website traffic across the world. According to the Pew Research center 2019 report estimations, there were over 5 billion people who own mobile devices, and in which half of these connections are smart-phones. Moreover, the improvement of marketing activities to remain at par with the competitors in the current competitive environment is anticipated to increase the web analytics tools market demand under the forecast period.
According to Value Market Research, the global web analytics tools market was valued at around USD 3 billion in 2019 and is estimated to grow at a CAGR of about 20% during the forecast period of 2020 to 2026.
The high adoption of the cloud and the growing requirement of multichannel marketing is also estimated to be a key trend adding growth to the market. for instance, according to the BSA global cloud computing scorecard report, it is anticipated that globally there were more than half of enterprises adopted cloud computing in 2018. during the 2012 and 2015 time period, the demand for cloud computing recorded 70 percent and is estimated to stand for 60 percent of growth during 2020. however, the dearth of professionals in the industry and data privacy issues may hamper the global web analytics tools industry in the long run. also, the presence of open-source vendors and strict government regulations may restrict market growth. The current industry trends show the growing focus towards providing innovative and quality solutions such as search engine ranking and tracking by the key players, thus creating new market opportunities.
The web analytics tools market is vast, with a large number of local and international players. the key leaders follow several strategies to augment their market position, such as acquisitions, mergers, expansions, and advanced quality products at the best prices to enhance their market share across the world. for instance, google recently launched the fourth version of its analytics with a powerful new feature of machine learning (ML) at its foundation. it will offer new ways to track and monitor critical data trends and alert business owners and marketers to new opportunities. the report studies a few key players of the global web analytics tools market in detail, covering the company profile, product list, and financial information. The dominating key players included in the report are Yahoo Analytics, SaS institute, IBM, Omniture Inc, Webtrends Corp., Microsoft, and Google Analytics. Webmasters and technologists have always been the initial targets of web analytics companies and many others.
In this market research report, the market is segmented by deployment, application, end-user, and region.
Analysis By Deployment:
By deployment, the report is categorized into On-premise and Cloud. Clo ud dominates the deployment segment in 2019 with maximum market share. It is projected to maintain its dominancy in the forecast period because of rising cloud-based deployment trends. The aggressive adoption of cloud in enterprises is due to factors such as better experience, agility, efficiency, and business growth.
Analysis By Applications:
By application, the report is categorized into social media management, targeting and behavioral analysis, display advertising optimization, multichannel campaign analysis, online marketing, and others. Social media management, targeting, and behavioral analysis, and display advertising optimization segments are expected to experience the fastest growth over the forecast period. It is due to the steady rise in marketing automation and online shopping trends across the globe.
Analysis By End-User:
By end-user, the report is categorized into banking, financial services, & insurance (BFSI), retail, healthcare, government, travel & hospitality, IT & telecommunications; media & entertainment; and others. The retail segment is estimated to show a considerable growth rate over the study period due to the high demand for mobile analytics solutions, especially for operating in e-commerce operations. Apart from this, the rising efforts of the e-commerce companies to generate personalized shopping experiences are predictable to draw enormous revenues to the web analytics market globally.
Analysis By Region:
In the regional outlook of the Global Web analytics tools Market, North America dominates with over highest market share in 2019. North America is ready to play a key role in driving the market share over a predictable period. The mounting adoption of web analytics in small and medium-sized businesses (SMBs), together with the rise in the amount of web traffic, are the primary growth factors contributing at a regional level. The APAC market is estimated to record considerable growth during the forecast period due to the augmenting number of consumers and internet users and high adoption of smart-phones in the regions.
Market Segmentation covered in the Report:
By Deployment
- On-Premise
- Cloud
- Social Media Management
- Targeting and Behavioral Analysis
- Display Advertising Optimization
- Multichannel Campaign Analysis
- Online Marketing
- Others.
- Banking
- Financial Services & Insurance (BFSI)
- Retail
- Healthcare
- Government
- Travel & Hospitality
- IT & Telecommunications
- Media & Entertainment
- Others
- North America
- Europe
- The Asia Pacific
- Latin America
- The Middle East and Africa
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1 . PREFACE
1.1. Report Description
1.1.1. Objective
1.1.2. Target Audience
1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Market Research Process
1.3.2. Market Research Methodology
2 . EXECUTIVE SUMMARY
2.1. Highlights of Market
2.2. Global Market Snapshot
3 . WEB ANALYTICS TOOLS – INDUSTRY ANALYSIS
3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter’s Five Force Analysis
3.7. Market Attractiveness Analysis
3.7.1 By
3.7.2 By Applications
3.7.3 By End-User
3.7.4 By Region
4 . VALUE CHAIN ANALYSIS
4.1. Value Chain Analysis
4.2. Raw Material Analysis
4.2.1. List of Raw Materials
4.2.2. Raw Material Manufactures List
4.2.3. Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
4.4.1. Direct Marketing
4.4.2. Indirect Marketing
4.4.3. Marketing Channel Development Trend
5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK
5.1. Impact Analysis of Covid-19 Outbreak
5.1.1. Direct Impact on Production
5.1.2. Supply Chain and Market Disruption
5.1.3. Financial Impact on Firms and Financial Markets
5.2. COVID-19 Impact Analysis by Production, Import, Export and Demand
5.3. Market: Pre V/S Post COVID-19
5.4. Estimated Impact of the Coronavirus (COVID-19) Epidemic
5.5. COVID-19: Micro and Macro Factor Analysis
6 . GLOBAL WEB ANALYTICS TOOLS MARKET ANALYSIS BY
6.1 Overview by
6.2 Historical and Forecast Data
6.3 Analysis by
6.4 Deployment Market by Regions
6.6 On-Premise Market by Regions
6.5 Cloud Market by Regions
7 . GLOBAL WEB ANALYTICS TOOLS MARKET ANALYSIS BY APPLICATIONS
7.1 Overview by Applications
7.2 Historical and Forecast Data
7.3 Analysis by Applications
7.4 Social Media Management Market by Regions
7.5 Targeting and Behavioral Analysis Market by Regions
7.6 Display Advertising Optimization Market by Regions
7.7 Multichannel Campaign Analysis Market by Regions
7.8 Online Marketing Market by Regions
7.9 Others Market by Regions
8 . GLOBAL WEB ANALYTICS TOOLS MARKET ANALYSIS BY END-USER
8.1 Overview by End-User
8.2 Historical and Forecast Data
8.3 Analysis by End-User
8.4 Banking Market by Regions
8.5 Financial Services & Insurance (BFSI) Market by Regions
8.6 Retail Market by Regions
8.7 Healthcare Market by Regions
8.8 Government Market by Regions
8.9 Travel & Hospitality Market by Regions
8.10. IT & Telecommunications Market by Regions
8.11 Media & Entertainment Market by Regions
8.12 Others Market by Regions
9 . GLOBAL WEB ANALYTICS TOOLS MARKET ANALYSIS BY GEOGRAPHY
9.1. Regional Outlook
9.2. Introduction
9.3. North America
9.3.1. Overview, Historic and Forecast Data
9.3.2. North America By Segment
9.3.3. North America By Country
9.3.4. United State
9.3.5. Canada
9.3.6. Mexico
9.4. Europe
9.4.1. Overview, Historic and Forecast Data
9.4.2. Europe by Segment
9.4.3. Europe by Country
9.4.4. United Kingdom
9.4.5. France
9.4.6. Germany
9.4.7. Italy
9.4.8. Russia
9.4.9. Rest Of Europe
9.5. Asia Pacific
9.5.1. Overview, Historic and Forecast Data
9.5.2. Asia Pacific by Segment
9.5.3. Asia Pacific by Country
9.5.4. China
9.5.5. India
9.5.6. Japan
9.5.7. South Korea
9.5.8. Australia
9.5.9. Rest Of Asia Pacific
9.6. Latin America
9.6.1. Overview, Historic and Forecast Data
9.6.2. Latin America by Segment
9.6.3. Latin America by Country
9.6.4. Brazil
9.6.5. Argentina
9.6.6. Peru
9.6.7. Chile
9.6.8. Rest of Latin America
9.7. Middle East & Africa
9.7.1. Overview, Historic and Forecast Data
9.7.2. Middle East & Africa by Segment
9.7.3. Middle East & Africa by Country
9.7.4. Saudi Arabia
9.7.5. UAE
9.7.6. Israel
9.7.7. South Africa
9.7.8. Rest Of Middle East And Africa
10 . COMPETITIVE LANDSCAPE OF THE WEB ANALYTICS TOOLS COMPANIES
10.1. Web Analytics Tools Market Competition
10.2. Partnership/Collaboration/Agreement
10.3. Merger And Acquisitions
10.4. New Product Launch
10.5. Other Developments
11 . COMPANY PROFILES OF WEB ANALYTICS TOOLS INDUSTRY
11.1. Company Share Analysis
11.2. Market Concentration Rate
11.3. Yahoo Analytics
11.3.1. Company Overview
11.3.2. Financials
11.3.3. Products
11.3.4. Recent Developments
11.4. SaS institute
11.4.1. Company Overview
11.4.2. Financials
11.4.3. Products
11.4.4. Recent Developments
11.5. IBM
11.5.1. Company Overview
11.5.2. Financials
11.5.3. Products
11.5.4. Recent Developments
11.6. Omniture Inc
11.6.1. Company Overview
11.6.2. Financials
11.6.3. Products
11.6.4. Recent Developments
11.7. Webtrends Corp.
11.7.1. Company Overview
11.7.2. Financials
11.7.3. Products
11.7.4. Recent Developments
11.8. Microsoft
11.8.1. Company Overview
11.8.2. Financials
11.8.3. Products
11.8.4. Recent Developments
11.9. Google Analytics
11.9.1. Company Overview
11.9.2. Financials
11.9.3. Products
11.9.4. Recent Developments
11.10. Webmasters and Technologists
11.10.1. Company Overview
11.10.2. Financials
11.10.3. Products
11.10.4. Recent Developments
*Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies
LIST OF TABLES
- Market Snapshot
- Drivers : Impact Analysis
- Restraints : Impact Analysis
- List of Raw Material
- List of Raw Material Manufactures
- List of Potential Buyers
- COVID-19 Impact Analysis by Production, Import, Export and Demand
- Pre V/S Post COVID-19
- Estimated Impact Of The Coronavirus (Covid-19) Epidemic
- COVID-19: Micro and Macro Factor Analysis
- Analysis by (USD MN)
- Deployment Market by Geography (USD MN)
- On-Premise Market by Geography (USD MN)
- Cloud Market by Geography (USD MN)
- Analysis Market by Applications (USD MN)
- Social Media Management Market by Geography (USD MN)
- Targeting and Behavioral Analysis Market by Geography (USD MN)
- Display Advertising Optimization Market by Geography (USD MN)
- Multichannel Campaign Analysis Market by Geography (USD MN)
- Online Marketing Market by Geography (USD MN)
- Others Market by Geography (USD MN)
- Analysis by End-User (USD MN)
- Banking Market by Geography (USD MN)
- Financial Services & Insurance (BFSI) Market by Geography (USD MN)
- Retail Market by Geography (USD MN)
- Healthcare Market by Geography (USD MN)
- Government Market by Geography (USD MN)
- Travel & Hospitality Market by Geography (USD MN)
- IT & Telecommunications Market by Geography (USD MN)
- Media & Entertainment Market by Geography (USD MN)
- Others Market by Geography (USD MN)
- Global Web Analytics Tools Market by Geography (USD MN)
- North America Market Analysis (USD MN)
- United State Market Analysis (USD MN)
- Canada Market Analysis (USD MN)
- Mexico Market Analysis (USD MN)
- Europe Market Analysis (USD MN)
- Europe Market Estimate by Country (USD MN)
- United Kingdom Market Analysis (USD MN)
- France Market Analysis (USD MN)
- Germany Market Analysis (USD MN)
- Italy Market Analysis (USD MN)
- Russia Market Analysis (USD MN)
- Spain Market Analysis (USD MN)
- Rest of Europe Market Analysis (USD MN)
- Asia Pacific Market Analysis (USD MN)
- China Market Analysis (USD MN)
- Japan Market Analysis (USD MN)
- India Market Analysis (USD MN)
- South Korea Market Analysis (USD MN)
- Australia Market Analysis (USD MN)
- Rest of Asia Pacific Market Analysis (USD MN)
- Latin America Market Analysis (USD MN)
- Brazil Market Analysis (USD MN)
- Argentina Market Analysis (USD MN)
- Peru Market Analysis (USD MN)
- Chile Market Analysis (USD MN)
- Rest of Latin America Market Analysis (USD MN)
- Middle East & Africa Market Analysis (USD MN)
- Saudi Arabia Market Analysis (USD MN)
- UAE Market Analysis (USD MN)
- Israel Market Analysis (USD MN)
- South Africa Market Analysis (USD MN)
- Rest of Middle East and Africa Market Analysis (USD MN)
- Partnership/Collaboration/Agreement
- Mergers And Acquisiton
LIST OF FIGURES
- Research Scope of Web Analytics Tools Report
- Market Research Process
- Market Research Methodology
- Global Web Analytics Tools Market Size, by Region (USD MN)
- Porters Five Forces Analysis
- Market Attractiveness Analysis by
- Market Attractiveness Analysis by Applications
- Market Attractiveness Analysis by End-User
- Market Attractiveness Analysis by Region
- Value Chain Analysis
- Global Market Analysis by (USD MN)
- Deployment Market by Geography (USD MN)
- On-Premise Market by Geography (USD MN)
- Cloud Market by Geography (USD MN)
- Global Market Analysis by Applications (USD MN)
- Social Media Management Market by Geography (USD MN)
- Targeting and Behavioral Analysis Market by Geography (USD MN)
- Display Advertising Optimization Market by Geography (USD MN)
- Multichannel Campaign Analysis Market by Geography (USD MN)
- Online Marketing Market by Geography (USD MN)
- Others Market by Geography (USD MN)
- Global Market Analysis by End-User (USD MN)
- Banking Market by Geography (USD MN)
- Financial Services & Insurance (BFSI) Market by Geography (USD MN)
- Retail Market by Geography (USD MN)
- Healthcare Market by Geography (USD MN)
- Government Market by Geography (USD MN)
- Travel & Hospitality Market by Geography (USD MN)
- IT & Telecommunications Market by Geography (USD MN)
- Media & Entertainment Market by Geography (USD MN)
- Others Market by Geography (USD MN)
- Global Market by Revenue
- North America Market by Revenue
- Europe Market by Revenue
- Asia Pacific Market by Revenue
- Latin America Market by Revenue
- Middle East & Africa Market by Revenue
- Recent Development in Industry
- Company Market Share Analysis
* Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.
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Objectives of Study
- Define and measure the global market
- Volume or revenue forecast of the global market and its various sub-segments with respect to main geographies
- Analyze and identify major market trends along with the factors driving or inhibiting the market growth
- Study the company profiles of the major market players with their market share
- Analyze competitive developments