As per this study the Global Virtual Fitting Room Market was valued USD 4.78 BN (by revenue) in 2022 and is anticipated to reach USD 28.67 BN by 2030 with a CAGR of 25.1%.
Virtual fitting room uses the technology that allows the shoppers to try different outfits virtually. It is also known as virtual dressing room or virtual changing room. It is gives a clear picture regarding fitting, size, color and other parameter that helps the shopper to select an outfit in physical stores and virtual store.
Market Dynamics
The rising adoption of virtual fitting room in shopping malls, and online stores is accelerating the market growth. Increasing penetration smart phones with ongoing trend of shopping online are driving the market growth. Increasing adoption of AR and VR technologies to enhance shopping experience is fueling the market growth. Despite of this, high cost of the technology with low awareness among the retailers can hamper the market growth.
This detailed market study is centered on the data obtained from multiple sources and is analyzed using numerous tools including porter's five forces analysis, market attractiveness analysis and value chain analysis. These tools are employed to gain insights of the potential value of the market facilitating the business strategists with the latest growth opportunities. Additionally, these tools also provide a detailed analysis of each application/product segment in the global market of virtual fitting room.
Market Segmentation
The broad virtual fitting room market has been sub-grouped into component and end-user. The report studies these subsets with respect to the geographical segmentation. The strategists can gain a detailed insight and devise appropriate strategies to target specific market. This detail will lead to a focused approach leading to identification of better opportunities.
By Component
- Hardware
- Software (On-premise, Cloud)
- Services (Installation, Support & Maintenance, Consulting)
By Application
- Apparel
- Beauty & Cosmetic
- Eyewear
- Footwear
- Others
By End-use
- Physical Store
- Virtual Store
Regional Analysis
Furthermore, the report comprises of the geographical segmentation, which mainly focuses on current and forecast demand for virtual fitting room in North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The report further focuses on demand for individual application segments in all the regions.
Global Virtual Fitting Room Market Share by Region (Representative Graph)
The report also covers detailed competitive landscape including company profiles of key players operating in the global market. The key players in the Virtual Fitting Room market include Autumn Rock Ltd. (AstraFit), ELSE Corp., FXGear Inc., Metail, Fit Analytics, Zugara Inc., Sizebay, Magic Mirror, Fision AG, MemoMi Labs Inc., SenseMI, triMirror, Virtusize Co. Ltd., Visualook, Reactive Reality AG. An in-depth view of the competitive outlook includes future capacities, key mergers & acquisitions, financial overview, partnerships, collaborations, new product launches, new product developments and other developments with information in terms of H.Q.
In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.