The global demand for Variable Rate Technology Market is presumed to reach the market size of nearly USD 11.22 MN by 2028 from USD 4.68 MN in 2021 with a CAGR of 13.3% under the study period 2022 - 2028.
Variable rate technology or VRT refers to any technology that enables producers to alter the rate of yield inputs. It helps with the precision agriculture industry's variable rate resource application. Without physically changing the rate settings on equipment, VRT enables lime, fertilizer, chemicals, gypsum, irrigation water, and farm inputs at different rates across a field.
Market Dynamics
Due to increased efficiency and productivity because of better crop yields and field quality, the market for variable rate technology is anticipated to expand. The market for variable rate technology is also expected to be driven by the expanding favorable government initiatives for the implementation of modern agriculture techniques. Also, integrating smartphone technology with agricultural hardware and software applications will expedite the growth prospects that will further support the development of variable rate technology, in turn further boosting the market growth. Furthermore, the growing investments in technological advancements are expected to propel the market growth of variable-rate technology. However, high initial cost, lack of awareness and understanding of VRT over conventional agriculture techniques, and lack of data management are expected to hamper the market growth of variable rate technology.
The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of variable rate technology. The growth and trends of variable rate technology industry provide a holistic approach to this study.
Market Segmentation
This section of the variable rate technology market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Crop Type
- Cereals & Grains
- Fruits & Vegetables
- Oilseeds & Pulses
- Commercial Crops
By Application
- Fertilizers
- Crop Protection Chemicals
- Soil Sensing
- Yield Monitoring
- Irrigation
- Others
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Variable Rate Technology market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Variable Rate Technology Market Share by Region (Representative Graph)

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the variable rate technology market include Deere & Company, AGCO Corporation, Topcon Corporation, CNH Industrial N.V., Trimble Inc.. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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Frequently Asked Questions (FAQs) about this Report
b. In 2021, the global market size for variable rate technology was worth USD 4.68 Billion.
b. Between 2023 and 2028, the worldwide variable rate technology market growth is projected to be nearly 13.3%.
b. North America accounts for the largest market share of the global variable rate technology market.
b. The global variable rate technology market is segmented by Crop Type (Cereals & Grains, Fruits & Vegetables, Oilseeds & Pulses, Commercial Crops), by Application (Fertilizers, Crop Protection Chemicals, Soil Sensing, Yield Monitoring, Irrigation, Others).
b. The leading players in the global variable rate technology market are Deere & Company, AGCO Corporation, Topcon Corporation, CNH Industrial N.V., Trimble Inc.
1 . PREFACE
1.1. Report Description
1.1.1. Objective
1.1.2. Target Audience
1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Market Research Process
1.3.2. Market Research Methodology
2 . EXECUTIVE SUMMARY
2.1. Highlights of Market
2.2. Global Market Snapshot
3 . VARIABLE RATE TECHNOLOGY – INDUSTRY ANALYSIS
3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter’s Five Force Analysis
3.7. Market Attractiveness Analysis
3.7.1 Market Attractiveness Analysis By Crop Type
3.7.2 Market Attractiveness Analysis By Application
3.7.3 Market Attractiveness Analysis By Region
4 . VALUE CHAIN ANALYSIS
4.1. Value Chain Analysis
4.2. Raw Material Analysis
4.2.1. List of Raw Materials
4.2.2. Raw Material Manufactures List
4.2.3. Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
4.4.1. Direct Marketing
4.4.2. Indirect Marketing
4.4.3. Marketing Channel Development Trend
5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK
5.1. Impact Analysis of Covid-19 Outbreak
5.1.1. Direct Impact on Production
5.1.2. Supply Chain and Market Disruption
5.1.3. Financial Impact on Firms and Financial Markets
5.2. COVID-19 Impact Analysis by Production, Import, Export and Demand
5.3. Market: Pre V/S Post COVID-19
5.4. Estimated Impact of the Coronavirus (COVID-19) Epidemic
5.5. COVID-19: Micro and Macro Factor Analysis
6 . GLOBAL VARIABLE RATE TECHNOLOGY MARKET ANALYSIS BY CROP TYPE
6.1 Overview by Crop Type
6.2 Historical and Forecast Data
6.3 Analysis by Crop Type
6.4 Cereals & Grains Historic and Forecast Sales by Regions
6.5 Fruits & Vegetables Historic and Forecast Sales by Regions
6.6 Oilseeds & Pulses Historic and Forecast Sales by Regions
6.7 Commercial Crops Historic and Forecast Sales by Regions
7 . GLOBAL VARIABLE RATE TECHNOLOGY MARKET ANALYSIS BY APPLICATION
7.1 Overview by Application
7.2 Historical and Forecast Data
7.3 Analysis by Application
7.4 Fertilizers Historic and Forecast Sales by Regions
7.5 Crop Protection Chemicals Historic and Forecast Sales by Regions
7.6 Soil Sensing Historic and Forecast Sales by Regions
7.7 Yield Monitoring Historic and Forecast Sales by Regions
7.8 Irrigation Historic and Forecast Sales by Regions
7.9 Others Historic and Forecast Sales by Regions
8 . GLOBAL VARIABLE RATE TECHNOLOGY MARKET ANALYSIS BY GEOGRAPHY
8.1. Regional Outlook
8.2. Introduction
8.3. North America Sales Analysis
8.3.1. Overview, Historic and Forecast Sales Analysis
8.3.2. North America By Segment Sales Analysis
8.3.3. North America By Country Sales Analysis
8.3.4. United State Sales Analysis
8.3.5. Canada Sales Analysis
8.3.6. Mexico Sales Analysis
8.4. Europe Sales Analysis
8.4.1. Overview, Historic and Forecast Sales Analysis
8.4.2. Europe by Segment Sales Analysis
8.4.3. Europe by Country Sales Analysis
8.4.4. United Kingdom Sales Analysis
8.4.5. France Sales Analysis
8.4.6. Germany Sales Analysis
8.4.7. Italy Sales Analysis
8.4.8. Russia Sales Analysis
8.4.9. Rest Of Europe Sales Analysis
8.5. Asia Pacific Sales Analysis
8.5.1. Overview, Historic and Forecast Sales Analysis
8.5.2. Asia Pacific by Segment Sales Analysis
8.5.3. Asia Pacific by Country Sales Analysis
8.5.4. China Sales Analysis
8.5.5. India Sales Analysis
8.5.6. Japan Sales Analysis
8.5.7. South Korea Sales Analysis
8.5.8. Australia Sales Analysis
8.5.9. Rest Of Asia Pacific Sales Analysis
8.6. Latin America Sales Analysis
8.6.1. Overview, Historic and Forecast Sales Analysis
8.6.2. Latin America by Segment Sales Analysis
8.6.3. Latin America by Country Sales Analysis
8.6.4. Brazil Sales Analysis
8.6.5. Argentina Sales Analysis
8.6.6. Peru Sales Analysis
8.6.7. Chile Sales Analysis
8.6.8. Rest of Latin America Sales Analysis
8.7. Middle East & Africa Sales Analysis
8.7.1. Overview, Historic and Forecast Sales Analysis
8.7.2. Middle East & Africa by Segment Sales Analysis
8.7.3. Middle East & Africa by Country Sales Analysis
8.7.4. Saudi Arabia Sales Analysis
8.7.5. UAE Sales Analysis
8.7.6. Israel Sales Analysis
8.7.7. South Africa Sales Analysis
8.7.8. Rest Of Middle East And Africa Sales Analysis
9 . COMPETITIVE LANDSCAPE OF THE VARIABLE RATE TECHNOLOGY COMPANIES
9.1. Variable Rate Technology Market Competition
9.2. Partnership/Collaboration/Agreement
9.3. Merger And Acquisitions
9.4. New Product Launch
9.5. Other Developments
10 . COMPANY PROFILES OF VARIABLE RATE TECHNOLOGY INDUSTRY
10.1. Top Companies Market Share Analysis
10.2. Market Concentration Rate
10.3. Deere & Company
10.3.1. Company Overview
10.3.2. Company Revenue
10.3.3. Products
10.3.4. Recent Developments
10.4. AGCO Corporation
10.4.1. Company Overview
10.4.2. Company Revenue
10.4.3. Products
10.4.4. Recent Developments
10.5. Topcon Corporation
10.5.1. Company Overview
10.5.2. Company Revenue
10.5.3. Products
10.5.4. Recent Developments
10.6. CNH Industrial N.V
10.6.1. Company Overview
10.6.2. Company Revenue
10.6.3. Products
10.6.4. Recent Developments
10.7. Trimble Inc.
10.7.1. Company Overview
10.7.2. Company Revenue
10.7.3. Products
10.7.4. Recent Developments
*Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies
LIST OF TABLES
- Market Snapshot
- Drivers : Impact Analysis
- Restraints : Impact Analysis
- List of Raw Material
- List of Raw Material Manufactures
- List of Potential Buyers
- COVID-19 Impact Analysis by Production, Import, Export and Demand
- Pre V/S Post COVID-19
- Estimated Impact Of The Coronavirus (Covid-19) Epidemic
- COVID-19: Micro and Macro Factor Analysis
- Analysis by Crop Type (USD MN)
- Cereals & Grains Market Sales by Geography (USD MN)
- Fruits & Vegetables Market Sales by Geography (USD MN)
- Oilseeds & Pulses Market Sales by Geography (USD MN)
- Commercial Crops Market Sales by Geography (USD MN)
- Analysis Market by Application (USD MN)
- Fertilizers Market Sales by Geography (USD MN)
- Crop Protection Chemicals Market Sales by Geography (USD MN)
- Soil Sensing Market Sales by Geography (USD MN)
- Yield Monitoring Market Sales by Geography (USD MN)
- Irrigation Market Sales by Geography (USD MN)
- Others Market Sales by Geography (USD MN)
- Global Variable Rate Technology Market Sales by Geography (USD MN)
- North America Market Analysis (USD MN)
- United State Market Analysis (USD MN)
- Canada Market Analysis (USD MN)
- Mexico Market Analysis (USD MN)
- Europe Market Analysis (USD MN)
- Europe Market Estimate by Country (USD MN)
- United Kingdom Market Analysis (USD MN)
- France Market Analysis (USD MN)
- Germany Market Analysis (USD MN)
- Italy Market Analysis (USD MN)
- Russia Market Analysis (USD MN)
- Spain Market Analysis (USD MN)
- Rest of Europe Market Analysis (USD MN)
- Asia Pacific Market Analysis (USD MN)
- China Market Analysis (USD MN)
- Japan Market Analysis (USD MN)
- India Market Analysis (USD MN)
- South Korea Market Analysis (USD MN)
- Australia Market Analysis (USD MN)
- Rest of Asia Pacific Market Analysis (USD MN)
- Latin America Market Analysis (USD MN)
- Brazil Market Analysis (USD MN)
- Argentina Market Analysis (USD MN)
- Peru Market Analysis (USD MN)
- Chile Market Analysis (USD MN)
- Rest of Latin America Market Analysis (USD MN)
- Middle East & Africa Market Analysis (USD MN)
- Saudi Arabia Market Analysis (USD MN)
- UAE Market Analysis (USD MN)
- Israel Market Analysis (USD MN)
- South Africa Market Analysis (USD MN)
- Rest of Middle East and Africa Market Analysis (USD MN)
- Partnership/Collaboration/Agreement
- Mergers And Acquisition
LIST OF FIGURES
- Research Scope of Variable Rate Technology Report
- Market Research Process
- Market Research Methodology
- Global Variable Rate Technology Market Size, by Region (USD MN)
- Porters Five Forces Analysis
- Market Attractiveness Analysis by Crop Type
- Market Attractiveness Analysis by Application
- Market Attractiveness Analysis by Region
- Value Chain Analysis
- Global Market Analysis by Crop Type (USD MN)
- Cereals & Grains Market Sales by Geography (USD MN)
- Fruits & Vegetables Market Sales by Geography (USD MN)
- Oilseeds & Pulses Market Sales by Geography (USD MN)
- Commercial Crops Market Sales by Geography (USD MN)
- Global Market Analysis by Application (USD MN)
- Fertilizers Market Sales by Geography (USD MN)
- Crop Protection Chemicals Market Sales by Geography (USD MN)
- Soil Sensing Market Sales by Geography (USD MN)
- Yield Monitoring Market Sales by Geography (USD MN)
- Irrigation Market Sales by Geography (USD MN)
- Others Market Sales by Geography (USD MN)
- Global Market by Revenue
- North America Market by Revenue
- Europe Market by Revenue
- Asia Pacific Market by Revenue
- Latin America Market by Revenue
- Middle East & Africa Market by Revenue
- Recent Development in Industry
- Top Companies Market Share Analysis
* Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.