The global demand for Variable Data Printing Market is presumed to reach the valuation of nearly USD XX MN by 2028 from USD XX MN in 2021 with a CAGR of XX% during the period of 2022-2028. Whereas with regards to volume, the market was calculated XX Billions A4 Print in 2021 and foreseen to touch XX Billions A4 Print by 2028 with a CAGR of XX% during 2022-2028.
Variable data printing (VDP) is a digital printing method that uses software to personalize printing with unique information or a design database or spreadsheet. In simple words, it is referred to as on-demand printing, in which elements such as text, images, and graphics can be personalized using information from a database without interrupting down the printing process. It is used for advertising, direct marketing, customer relationship management, invoicing, brochures or postcard campaigns.
Growing focus on innovative printing designs and appeal of the products, together with growing industries such as food & beverages, pharmaceutical, and consumer goods, is the key factor driving the growth of the market. Expanding adoption of the barcode concept for invoicing and inventory is a major trend influencing the market growth. Rapidly growing areas of businesses and developing supermarkets are further amplifying the growth pace. Advancements in printing technologies in terms of color, printing technology with creativity will call for new opportunities. Companies are adding personalization to their products to connect to their customers. Personalization allows a company to relate, communicate, and possibly start a relationship with a prospective customer as personalization catches the attention of the consumer. Transpromotional marketing is growing fast; many companies are moving to convert traditional billing and statements to transpromotional messages to create new opportunities for additional revenue.
The report covers Porter’s Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level.
Additionally, these tools also give inclusive assessment of each application/product segment in the global market of variable data printing.
The entire Variable Data Printing market has been sub-categorized into label type, composition, printing technology, end-use industry. The report provides an analysis of these subsets with respect to the geographical segmentation. This research study will keep marketer informed and helps to identify the target demographics for a product or service.
By Label Type
By Printing Technology
- Release Liner Labels
- Linerless Labels
By End-use Industry
- Thermal transfer
- Direct thermal
- Food & Beverages
- Consumer Durable
- Home & Personal
This section covers regional segmentation which accentuates on current and future demand for variable data printing market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.
Global Variable Data Printing Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the variable data printing market include Canon, Inc., HP Inc., Xerox Corporation, RR Donnelley & Sons Company, Mondi PLC, Avery Dennison Corporation, 3M Company, Quad/Graphics, Inc., Cenveo, Inc., WS Packaging Group, Inc. This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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