The global demand for Toys And Games Market is presumed to reach the market size of nearly USD 836.89 Billion by 2032 from USD 424.98 Billion in 2023 with a CAGR of 7.82% under the study period 2024 - 2032.
Toys and games are basically the objects and activities which are intended to divert and amuse the children. They include rattles, dolls, toy cars, skipping ropes, board games and jigsaw puzzles etc. They provide intrinsic value and play an important role in the overall development of children. They help the children to express their emotions, Instill creativity and imagination. They assist in overcoming the frustrations and conflicts of adult life through imagination. They help destress the mind and boost brain function. Games also help in improving relationships and connections among people. They improve the mental health of children as well as adults.
The rise in the demand of interactive and multi-functional games in the recent past, is anticipated to scale up the demand of toys and games market in the coming years. Increasing consumer spending on video content, virtual reality products, and video game tournaments are surging the demand for this market. Rising interest in green toys and the resurgence of conventional toys & video games are fostering the demand for this market. In addition, growing awareness about the cognitive benefits of building toys and the expansion of mobile-based gaming is augmenting the demand for this market. Furthermore, continuous advancement in technology, the launching of new game formats and competition and industry convergence, including traditional media, entertainment, telecom and sports companies, are further pushing the demand for this market.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of toys and games. The growth and trends of toys and games industry provide a holistic approach to this study.
This section of the toys and games market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Product
By Application
By Distribution Channel
This section covers the regional outlook, which accentuates current and future demand for the Toys And Games market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the toys and games market include Dream International Ltd., VTech Holdings Ltd., The LEGO Group, Sanrio Company, Ltd., Playmates Toys Ltd., JAKKS Pacific, Inc., Mattel, Hasbro, Konami Holdings Corp., Bandai Namco Holdings Inc. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
1 . PREFACE
1.1. Report Description
1.1.1. Objective
1.1.2. Target Audience
1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Market Research Process
1.3.2. Market Research Methodology
2 . EXECUTIVE SUMMARY
2.1. Highlights of Market
2.2. Global Market Snapshot
3 . TOYS AND GAMES – INDUSTRY ANALYSIS
3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter’s Five Force Analysis
3.7. Market Attractiveness Analysis
3.7.1 Market Attractiveness Analysis By Product
3.7.2 Market Attractiveness Analysis By Application
3.7.3 Market Attractiveness Analysis By Distribution Channel
3.7.4 Market Attractiveness Analysis By Region
4 . VALUE CHAIN ANALYSIS
4.1. Value Chain Analysis
4.2. Raw Material Analysis
4.2.1. List of Raw Materials
4.2.2. Raw Material Manufactures List
4.2.3. Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
4.4.1. Direct Marketing
4.4.2. Indirect Marketing
4.4.3. Marketing Channel Development Trend
5 . GLOBAL TOYS AND GAMES MARKET ANALYSIS BY PRODUCT
5.1 Overview by Product
5.2 Historical and Forecast Data
5.3 Analysis by Product
5.4 Electronic Games Historic and Forecast Sales by Regions
5.5 Outdoor & Sport Toys Historic and Forecast Sales by Regions
5.6 Dolls Historic and Forecast Sales by Regions
5.7 Preschool Toys Historic and Forecast Sales by Regions
5.8 Games And Puzzles Historic and Forecast Sales by Regions
5.9 Others Historic and Forecast Sales by Regions
6 . GLOBAL TOYS AND GAMES MARKET ANALYSIS BY APPLICATION
6.1 Overview by Application
6.2 Historical and Forecast Data
6.3 Analysis by Application
6.4 Up To 8 Y ...
Avail customized purchase options to meet your exact research needs: