The global demand for Tissue Paper Market is presumed to reach the market size of nearly USD 32.76 Billion by 2032 from USD 22.76 Billion in 2023 with a CAGR of 4.13% under the study period 2024 - 2032.
Tissue papers are produced by using the pulp of softwood and hardwood trees, chemicals and water. Tissue papers are mainly used for hygiene and cleanliness purpose. They are easy to use and more appropriate for cleaning and drying wet surfaces. They are commonly used in the form of napkins, toilet rolls, paper towels, wet tissues, etc. Tissue papers have a low cost of production, biodegradable, recycle and easily available in comparison to textiles and plastics.
Market Dynamics
The rising tourism, hotel, and hospitability sector is the main factor driving the market growth. Besides, an increase in awareness among consumers regarding hygiene has expanded the demand across the globe. Furthermore, the development of specialized tissues, for instance, premium, printed tissues and technological advancement in manufacturing have empowered the vendor to enhance the product quality to provide to numerous consumers with different requirement. Apart from this, rising disposable income, the introduction of organic tissue papers and favorable government policies are anticipated to drive the market in the upcoming year.
The report covers Porter's Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level.
Additionally, these tools also give inclusive assessment of each application/product segment in the global market of tissue paper.
Market Segmentation
The entire tissue paper market has been sub-categorized into product, raw material, application and distribution channel. The report provides an analysis of these subsets with respect to the geographical segmentation. This research study will keep marketer informed and helps to identify the target demographics for a product or service.
By Application
By Product Type
- Paper Tissues (Made From Pulp)
- Wet Wipes
- Facial Tissue
- Others
By Distribution Channel
Regional Analysis
This section covers regional segmentation which accentuates on current and future demand for tissue paper market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.
Global Tissue Paper Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Tissue Paper market include Procter & Gamble (Cascade), Kimberly – Clark, Essity Kirkland Signature (Costco), Georgia- Pacific, Solaris Paper, Seventh Generation, Charmin Paper, Angel Soft, Naturelle This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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