The global demand for Teeth Whitening Products Market is presumed to reach the market size of nearly USD 11.44 BN by 2028 from USD 7.02 BN in 2021 with a CAGR of 8.52% under the study period 2022 - 2028.
Teeth whitening products are used to bleach teeth with chlorine or other chemicals, remove stains from teeth, and lighten them by one to two shades. The tooth's surface is cleaned by teeth whitening products, which also remove discoloration. In this process, teeth are bleached to remove stains from substances that permanently harm or discolor teeth. The teeth whitening product line consists of rinses, gels, paint-on whiteners, toothpaste, gum, and stripes.
Market Dynamics
Social media platforms are raising the demand for teeth whitening products because of the growing popularity of the particular aesthetic drivers of teeth whitening products. The increasing prevalence of discoloured teeth is anticipated to propel the market expansion of teeth whitening products. The growing urbanization, rise in public awareness, changing lifestyle, and rise in consumer income are reasons for the market growth of teeth whitening products. The ever-increasing advent of digitalization has influenced the market growth of the teeth-whitening product. Furthermore, the growing concern for dental and oral care has fuelled the market expansion of teeth whitening products. Numerous investments by manufacturers are being made for developing better and more advanced solutions that will boost the teeth whitening product market.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of teeth whitening products. The growth and trends of teeth whitening products industry provide a holistic approach to this study.
Market Segmentation
This section of the teeth whitening products market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Product Type
- Whitening Toothpaste
- Whitening Gel & Strips
- Whitening Light Devices
- Whitening Pen
- Others (Whitening Trays, Whitening Rinses, And Others)
By End User
By Distribution Channel
- Hypermarkets & Supermarkets
- Pharmacies
- Online Channel
- Others (Convenience Stores, Grocery Stores, And Others)
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Teeth Whitening Products market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Teeth Whitening Products Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the teeth whitening products market include The Procter & Gamble Company, Unilever PLC, Colgate-Palmolive Company, Johnson & Johnson, GlaxoSmithKline PLC, Church & Dwight Co., Inc., Henkel AG & Co. KGaA, Lion Corporation, Ultradent Products Inc., Brodie & Stone, KöR Whitening, GLO Science, Beyond International Inc., and Koninklijke Philips N.V. among others. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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