As per this study the Global Tampons Market was valued USD 5.9 BN (by revenue) in 2022 and is anticipated to reach USD 9.55 BN by 2030 with a CAGR of 6.2%. Regarding volume, the market was calculated XX Million Units in 2022 and forecast to touch XX Million Units by 2030 with a CAGR of XX% during 2023 - 2030.
Tampons are feminine hygiene product intend to be inserted into the vagina during mensuration as it soaks up the blood flow. They are mainly composed of cellulosic absorbent material, either rayon or cotton or a mixture of both. Tampons are basically cylindrical in shape and come with a connection string (for easy removal) and sometimes an applicator. An applicator allows inserting the tampons into the vagina with greater ease as they are made of plastic or cardboard. The tampons which do not include an applicator they are called digital tampons and are easy to carry due to their small size. Tampons vary in the amount of fluid they can absorb and are identified according to their absorbency.
Market Dynamics
The rise in demand for female hygiene products among female population and changing the lifestyle of women globally and rise in awareness about health among the female population are major driving factors of tampons market growth. However, low acceptance level of conservative societies, low affordability, cultural restraints and fears associated with tampons use are the major restraining factors. Whereas, an increase in marketing and advertising initiatives undertaken by vendors to educate women about its benefits with tampons use are some opportunities that could drive market growth in the forecast period.
This detailed market study is centered on the data obtained from multiple sources and is analyzed using numerous tools including porter's five forces analysis, market attractiveness analysis and value chain analysis. These tools are employed to gain insights of the potential value of the market facilitating the business strategists with the latest growth opportunities. Additionally, these tools also provide a detailed analysis of each application/product segment in the global market of tampons.
Market Segmentation
The broad tampons market has been sub-grouped into product, material, usage, size and distribution. The report studies these subsets with respect to the geographical segmentation. The strategists can gain a detailed insight and devise appropriate strategies to target specific market. This detail will lead to a focused approach leading to identification of better opportunities.
By Product Type
- Radially Wound Pledget
- Rectangular/Square Pad
By Usage Type
- Applicator Tampons
- Digital/Non-applicator Tampons
By Material
- Cotton
- Blended
- Rayon
- Others (Synthetic Fiber)
By Source
By Nature
By Pack Size
- Less Than 10
- 10-30
- 31-50
- More Than 50
By Price
- Economy
- Mid-range
- Premium
By Size
By Distribution Channel
- Online (E-commerce Websites, Company-owned Websites)
- Offline (Hypermarkets & Supermarkets, Pharmaceutical & Drug Stores, Other Retail Stores)
Regional Analysis
Furthermore, the report comprises of the geographical segmentation which mainly focuses on current and forecast demand for tampons in North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The report further focuses on demand for individual application segments in all the regions.
Global Tampons Market Share by Region (Representative Graph)
The report also covers detailed competitive landscape including company profiles of key players operating in the global market. The key players in the tampons market include Procter & Gamble Co., Johnson & Johnson Pvt.Ltd., Kimberly-Clark Corporation, Bodywise Ltd., Corman S.P.A, Edgewell Personal Care Company, Lil-lets Group Ltd., Unicharm Corporation, Svenska Cellulosa Aktiebolaget, Cotton High Tech S.L. An in-depth view of the competitive outlook includes future capacities, key mergers & acquisitions, financial overview, partnerships, collaborations, new product launches, new product developments and other developments with information in terms of H.Q.
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