As per this study the Global Tampons Market was valued USD XX MN (by revenue) in 2021 and is anticipated to reach USD XX MN by 2027 with a CAGR of XX%.
Tampons are feminine hygiene product intend to be inserted into the vagina during mensuration as it soaks up the blood flow. They are mainly composed of cellulosic absorbent material, either rayon or cotton or a mixture of both. Tampons are basically cylindrical in shape and come with a connection string (for easy removal) and sometimes an applicator. An applicator allows inserting the tampons into the vagina with greater ease as they are made of plastic or cardboard. The tampons which do not include an applicator they are called digital tampons and are easy to carry due to their small size. Tampons vary in the amount of fluid they can absorb and are identified according to their absorbency.
The rise in demand for female hygiene products among female population and changing the lifestyle of women globally and rise in awareness about health among the female population are major driving factors of tampons market growth. However, low acceptance level of conservative societies, low affordability, cultural restraints and fears associated with tampons use are the major restraining factors. Whereas, an increase in marketing and advertising initiatives undertaken by vendors to educate women about its benefits with tampons use are some opportunities that could drive market growth in the forecast period.
This detailed market study is centered on the data obtained from multiple sources and is analyzed using numerous tools including porter’s five forces analysis, market attractiveness analysis and value chain analysis. These tools are employed to gain insights of the potential value of the market facilitating the business strategists with the latest growth opportunities. Additionally, these tools also provide a detailed analysis of each application/product segment in the global market of tampons.
The broad tampons market has been sub-grouped into product, material, usage, size and distribution. The report studies these subsets with respect to the geographical segmentation. The strategists can gain a detailed insight and devise appropriate strategies to target specific market. This detail will lead to a focused approach leading to identification of better opportunities.
- Radially Wound Pledget
- Rectangular/Square Pad
By Distribution Channel
- Digital/ No Applicator
- Online Stores
- Offline Stores
Furthermore, the report comprises of the geographical segmentation which mainly focuses on current and forecast demand for tampons in North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The report further focuses on demand for individual application segments in all the regions.
Global Tampons Market Share by Region (Representative Graph)
The report also covers detailed competitive landscape including company profiles of key players operating in the global market. The key players in the tampons market include Bodywise (UK) Ltd, Corman SpA, Edgewell Personal Care Company, First Quality Enterprises Inc., Johnson & Johnson Inc., Kimberly-Clark Corporation, Lil-Lets UK Limited, Procter and Gamble Co., Svenska Cellulosa Aktiebolaget (SCA) and Unicharm Corporation. An in-depth view of the competitive outlook includes future capacities, key mergers & acquisitions, financial overview, partnerships, collaborations, new product launches, new product developments and other developments with information in terms of H.Q.
A combination of primary and secondary research has been used to determine the market estimates and forecasts. Sources used for secondary research include (but not limited to) Paid Data Sources, Company Websites, Technical Journals, Annual Reports, SEC Filings and various other industry publications. Specific details on methodology used for this report can be provided on demand.