Global Social Media Management Software Market Report By Component (Solutions, Services) By Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Others) By Deployment Model(On-premises, Cloud) By Industry Verticals (BFSI, Retail and eCommerce, Healthcare and Life Sciences, Government and Public Sector, Telecom and IT, Media and Entertainment, Manufacturing, Travel and Hospitality, Others) And By Regions - Industry Trends, Size, Share, Growth, Estimation And Forecast, 2020-2027

ID:VMR11215634
August 2021
Report Formats:
Global Social Media Management Software Market Overview
 
The key driver impacting the social media management software market is the widespread penetration of social media. The Digital marketing organization's recent report shows that 3.96 billion people use social media in 2020, which accounts for roughly half (51%) of the global population. On average, global internet users spent 144 minutes on social media sites every day. Facebook is found to be the most popular and highly used social media platform. The average user spends 38 minutes each day on Facebook. It has around 1.79 billion active users every day. With approximately 500 million active daily users sharing 250 million stories every day, Instagram ranks second most popular platform globally. Also, the growing, rising trend of social media advertising is estimated to create huge market demand. Moreover, the rising need for social media measurement to enhance the customer experience contributes to social media management software market demand in the forthcoming years.
According to Value Market Research, the global social media management software market size was valued at about USD 12.14 billion in 2020 and is expected to grow at a CAGR of around 14% during the forecast period 2021 to 2027. 

The increasing constant government support toward renewable resources like social media management software will likely augment the need for social media management software in the forecast period. However, regulatory and compliance restriction hinders the market in the long run. In addition, the absence of common standards and laws is negatively impacting the market growth. Even so, the industry trends such as rising integration with artificial intelligence, massive adoption of cloud-based solutions, and rising need for managing social media account might provide tremendous market opportunities to the market's key players.

The Social media management software market is huge, with several local and global players. The market leaders use diverse strategies to strengthen their market, such as acquisitions, extending product portfolio, contracts, product upgrades, amalgamation, contracts to raise their market share globally. The key players taken in the report are Agorapulse SAS, Buffer Inc., Hootsuite Inc, Oracle Corp., IBM, Salesforce, Sprout Social, Sysomos, Digimind, Sprinklr, Clarabridge, Zoho, and Spreadfast.

Global Social Media Management Software Market Share
In this research report, the Social media management software market is segmented by component, application, deployment mode, industry vertical, and region.

Analysis by Component:
By component, the report is divided into solutions and services. The solution segment is further segmented into Social Media Marketing, Social Media Listening, Monitoring, and Analytics, Social Media Asset and Content Management, Social Media Risk and Compliance Management. Social Media Marketing solution dominates with the highest market share in 2020. It is because of the widespread adoption of the solution across organizations in many industry verticals. Moreover, It proves to be a vital tool for marketers to easily and quickly reach their targeted audience and engage them effectively, contributing to the solution segment's growth in the forecast period.

Analysis by Application:
By application, the report is segmented into sales and marketing management, customer experience management, competitive intelligence, risk management and fraud detection, and others. The Competitive intelligence segment dominates the application segment with the highest share in 2020. It needs to have market intelligence to gain a competitive edge. Moreover, Social media platforms can provide a wide variety of information related to customers, such as their needs, experiences, and perceptions, contributing to the high market demand for the competitive intelligence application segments in the forecast period.

Analysis by Deployment Model:
By deployment model, the report is segregated into cloud and on-premise. The cloud segment dominates the deployment model segment with the highest share in 2020. Due to the vast adoption of Cloud-based social media management software helps enterprises deploy solutions at lower costs than on-premise social media management software. Moreover, the presence of many companies such as Oracle and Facelift are providing cloud-based social media management software to meet the growing demand for this software, contribute to the cloud-based social media marketing software segment's growth in the forecast period. 

Analysis by Industry Verticals:
By Industry Verticals, the report is categorized into BFSI, Retail and eCommerce, Healthcare and Life Sciences, Government and Public Sector, Telecom and IT, Media and Entertainment, Manufacturing, Travel and Hospitality, and Others. The BFSI segment dominated with the highest market share in the forecast period. It is due to the rising use of social media, as it helps enhance customer service and allows users to send money to others through online platforms. Moreover, BFSI organizations have started using the measuring, monitoring, and analyzing functionalities present in the social media management solutions to monitor customer conversations for brand mentions and customer complaints, and responding accordingly, contributes to the BFSI industry segment growth.
 
Analysis by Region:
In the regional overview of the global social media management software market, the North America region dominates by holding the highest market share in 2020. The augmented adoption of advanced technologies, including social media monitoring and analytics across the U.S. and Canada, is majorly driving the region. Moreover, early adoption of advanced technology solutions and significant initiatives taken by industry players via partnerships and mergers with several technology players contribute to the tremendous market demand across North America.Market Segmentation covered in the Report:

By Component
  • Solutions
    • Social Media Marketing
    • Social Media Listening, Monitoring, and Analytics
    • Social Media Asset and Content Management
    • Social Media Risk and Compliance Management
  • Services
    • Professional Services
    • Managed Services
  •  
By Application
  • Sales and Marketing Management
  • Customer Experience Management
  • Competitive Intelligence
  • Risk Management and Fraud Detection
  • Others

By Deployment Model
  • On-premises
  • Cloud

By Industry Verticals
  • BFSI
  • Retail and eCommerce
  • Healthcare and Life Sciences
  • Government and Public Sector
  • Telecom and IT
  • Media and Entertainment
  • Manufacturing
  • Travel and Hospitality
  • Others
 
By Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

METHODOLOGY

This market research report has been produced by gathering information on the basis of primary and secondary research. Secondary research has been done by using various sources which include (but not limited to) Company Websites, Paid Data Sources, Technical Journals, Financial Reports, SEC Filings, and other different industry publications. 

If specific information is required which is not currently within the scope of the report, it can be provided as a part of customization.  

1 . PREFACE
       1.1. Report Description
           1.1.1. Objective
           1.1.2. Target Audience
           1.1.3. Unique Selling Proposition (USP) & offerings
       1.2. Research Scope
       1.3. Research Methodology
           1.3.1. Market Research Process
           1.3.2. Market Research Methodology
 
2 . EXECUTIVE SUMMARY
       2.1. Highlights of Market
       2.2. Global Market Snapshot
 
3 . SOCIAL MEDIA MANAGEMENT SOFTWARE – INDUSTRY ANALYSIS
       3.1. Introduction - Market Dynamics
       3.2. Market Drivers
       3.3. Market Restraints
       3.4. Opportunities
       3.5. Industry Trends
       3.6. Porter’s Five Force Analysis
       3.7. Market Attractiveness Analysis
           3.7.1 By Component
           3.7.2 By Application
           3.7.3 By Deployment Model
           3.7.4 By Industry Verticals
           3.7.5 By Region
 
4 . VALUE CHAIN ANALYSIS
       4.1. Value Chain Analysis
       4.2. Raw Material Analysis
           4.2.1. List of Raw Materials
           4.2.2. Raw Material Manufactures List
           4.2.3. Price Trend of Key Raw Materials
       4.3. List of Potential Buyers
       4.4. Marketing Channel
           4.4.1. Direct Marketing
           4.4.2. Indirect Marketing
           4.4.3. Marketing Channel Development Trend
 
5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK
       5.1. Impact Analysis of Covid-19 Outbreak
           5.1.1. Direct Impact on Production
           5.1.2. Supply Chain and Market Disruption
           5.1.3. Financial Impact on Firms and Financial Markets
       5.2. COVID-19 Impact Analysis by Production, Import, Export and Demand
       5.3. Market: Pre V/S Post COVID-19
       5.4. Estimated Impact of the Coronavirus (COVID-19) Epidemic
       5.5. COVID-19: Micro and Macro Factor Analysis
 
6 . GLOBAL SOCIAL MEDIA MANAGEMENT SOFTWARE MARKET ANALYSIS BY COMPONENT
       6.1 Overview by Component
       6.2 Historical and Forecast Data
       6.3 Analysis by Component
       6.4 Solutions Market by Regions
       6.5 Services Market by Regions
 
7 . GLOBAL SOCIAL MEDIA MANAGEMENT SOFTWARE MARKET ANALYSIS BY APPLICATION
       7.1 Overview by Application
       7.2 Historical and Forecast Data
       7.3 Analysis by Application
       7.4 Sales and Marketing Management Market by Regions
       7.5 Customer Experience Management Market by Regions
       7.6 Competitive Intelligence Market by Regions
       7.7 Risk Management and Fraud Detection Market by Regions
       7.8 Others Market by Regions
 
8 . GLOBAL SOCIAL MEDIA MANAGEMENT SOFTWARE MARKET ANALYSIS BY DEPLOYMENT MODEL
       8.1 Overview by Deployment Model
       8.2 Historical and Forecast Data
       8.3 Analysis by Deployment Model
       8.4 On-premises Market by Regions
       8.5 Cloud Market by Regions
 
9 . GLOBAL SOCIAL MEDIA MANAGEMENT SOFTWARE MARKET ANALYSIS BY INDUSTRY VERTICALS
       9.1 Overview by Industry Verticals
       9.2 Historical and Forecast Data
       9.3 Analysis by Industry Verticals
       9.4 BFSI Market by Regions
       9.5 Retail and eCommerce Market by Regions
       9.6 Healthcare and Life Sciences Market by Regions
       9.7 Government and Public Sector Market by Regions
       9.8 Telecom and IT Market by Regions
       9.9 Media and Entertainment Market by Regions
       9.10. Manufacturing Market by Regions
       9.11 Travel and Hospitality Market by Regions
       9.12 Others Market by Regions
 
10 . GLOBAL SOCIAL MEDIA MANAGEMENT SOFTWARE MARKET ANALYSIS BY GEOGRAPHY
       10.1. Regional Outlook
       10.2. Introduction
       10.3. North America
           10.3.1. Overview, Historic and Forecast Data
           10.3.2. North America By Segment
           10.3.3. North America By Country
           10.3.4. United State
           10.3.5. Canada
           10.3.6. Mexico
       10.4. Europe
           10.4.1. Overview, Historic and Forecast Data
           10.4.2. Europe by Segment
           10.4.3. Europe by Country
           10.4.4. United Kingdom
           10.4.5. France
           10.4.6. Germany
           10.4.7. Italy
           10.4.8. Russia
           10.4.9. Rest Of Europe
       10.5. Asia Pacific
           10.5.1. Overview, Historic and Forecast Data
           10.5.2. Asia Pacific by Segment
           10.5.3. Asia Pacific by Country
           10.5.4. China
           10.5.5. India
           10.5.6. Japan
           10.5.7. South Korea
           10.5.8. Australia
           10.5.9. Rest Of Asia Pacific
       10.6. Latin America
           10.6.1. Overview, Historic and Forecast Data
           10.6.2. Latin America by Segment
           10.6.3. Latin America by Country
           10.6.4. Brazil
           10.6.5. Argentina
           10.6.6. Peru
           10.6.7. Chile
           10.6.8. Rest of Latin America
       10.7. Middle East & Africa
           10.7.1. Overview, Historic and Forecast Data
           10.7.2. Middle East & Africa by Segment
           10.7.3. Middle East & Africa by Country
           10.7.4. Saudi Arabia
           10.7.5. UAE
           10.7.6. Israel
           10.7.7. South Africa
           10.7.8. Rest Of Middle East And Africa
 
11 . COMPETITIVE LANDSCAPE OF THE SOCIAL MEDIA MANAGEMENT SOFTWARE COMPANIES
       11.1. Social Media Management Software Market Competition
       11.2. Partnership/Collaboration/Agreement
       11.3. Merger And Acquisitions
       11.4. New Product Launch
       11.5. Other Developments
 
12 . COMPANY PROFILES OF SOCIAL MEDIA MANAGEMENT SOFTWARE INDUSTRY
       12.1. Company Share Analysis
       12.2. Market Concentration Rate
       12.3. Agorapulse SAS
           12.3.1. Company Overview
           12.3.2. Financials
           12.3.3. Products
           12.3.4. Recent Developments
       12.4. Buffer Inc.
           12.4.1. Company Overview
           12.4.2. Financials
           12.4.3. Products
           12.4.4. Recent Developments
       12.5. Hootsuite Inc
           12.5.1. Company Overview
           12.5.2. Financials
           12.5.3. Products
           12.5.4. Recent Developments
       12.6. Oracle Corp.
           12.6.1. Company Overview
           12.6.2. Financials
           12.6.3. Products
           12.6.4. Recent Developments
       12.7. IBM
           12.7.1. Company Overview
           12.7.2. Financials
           12.7.3. Products
           12.7.4. Recent Developments
       12.8. Salesforce
           12.8.1. Company Overview
           12.8.2. Financials
           12.8.3. Products
           12.8.4. Recent Developments
       12.9. Sprout Social
           12.9.1. Company Overview
           12.9.2. Financials
           12.9.3. Products
           12.9.4. Recent Developments
       12.10. Sysomos
           12.10.1. Company Overview
           12.10.2. Financials
           12.10.3. Products
           12.10.4. Recent Developments
       12.11. Digimind
           12.11.1. Company Overview
           12.11.2. Financials
           12.11.3. Products
           12.11.4. Recent Developments
       12.12. Sprinklr
           12.12.1. Company Overview
           12.12.2. Financials
           12.12.3. Products
           12.12.4. Recent Developments
       12.13. Clarabridge
           12.13.1. Company Overview
           12.13.2. Financials
           12.13.3. Products
           12.13.4. Recent Developments
       12.14. Zoho
           12.14.1. Company Overview
           12.14.2. Financials
           12.14.3. Products
           12.14.4. Recent Developments
       12.15. Spreadfast
           12.15.1. Company Overview
           12.15.2. Financials
           12.15.3. Products
           12.15.4. Recent Developments
 
 *Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies
 
 LIST OF TABLES
 

  •  Market Snapshot
  •  Drivers : Impact Analysis
  •  Restraints : Impact Analysis
  •  List of Raw Material
  •  List of Raw Material Manufactures
  •  List of Potential Buyers
  •  COVID-19 Impact Analysis by Production, Import, Export and Demand
  •  Pre V/S Post COVID-19
  •  Estimated Impact Of The Coronavirus (Covid-19) Epidemic
  •  COVID-19: Micro and Macro Factor Analysis
  •  Analysis by Component  (USD MN)
  •  Solutions Market by Geography (USD MN)
  •  Services Market by Geography (USD MN)
  •  Analysis Market by Application (USD MN)
  •  Sales and Marketing Management Market by Geography (USD MN)
  •  Customer Experience Management Market by Geography (USD MN)
  •  Competitive Intelligence Market by Geography (USD MN)
  •  Risk Management and Fraud Detection Market by Geography (USD MN)
  •  Others Market by Geography (USD MN)
  •  Analysis by Deployment Model (USD MN)
  •  On-premises Market by Geography (USD MN)
  •  Cloud Market by Geography (USD MN)
  •  Analysis by Industry Verticals (USD MN)
  •  BFSI Market by Geography (USD MN)
  •  Retail and eCommerce Market by Geography (USD MN)
  •  Healthcare and Life Sciences Market by Geography (USD MN)
  •  Government and Public Sector Market by Geography (USD MN)
  •  Telecom and IT Market by Geography (USD MN)
  •  Media and Entertainment Market by Geography (USD MN)
  •  Manufacturing Market by Geography (USD MN)
  •  Travel and Hospitality Market by Geography (USD MN)
  •  Others Market by Geography (USD MN)
  •  Global Social Media Management Software Market by Geography (USD MN)
  •  North America Market Analysis (USD MN)
  •  United State Market Analysis (USD MN)
  •  Canada Market Analysis (USD MN)
  •  Mexico Market Analysis (USD MN)
  •  Europe Market Analysis (USD MN)
  •  Europe Market Estimate by Country (USD MN)
  •  United Kingdom Market Analysis (USD MN)
  •  France Market Analysis (USD MN)
  •  Germany Market Analysis (USD MN)
  •  Italy Market Analysis (USD MN)
  •  Russia Market Analysis (USD MN)
  •  Spain Market Analysis (USD MN)
  •  Rest of Europe Market Analysis (USD MN)
  •  Asia Pacific Market Analysis (USD MN)
  •  China Market Analysis (USD MN)
  •  Japan Market Analysis (USD MN)
  •  India Market Analysis (USD MN)
  •  South Korea Market Analysis (USD MN)
  •  Australia Market Analysis (USD MN)
  •  Rest of Asia Pacific Market Analysis (USD MN)
  •  Latin America Market Analysis (USD MN)
  •  Brazil Market Analysis (USD MN)
  •  Argentina Market Analysis (USD MN)
  •  Peru Market Analysis (USD MN)
  •  Chile Market Analysis (USD MN)
  •  Rest of Latin America Market Analysis (USD MN)
  •  Middle East & Africa Market Analysis (USD MN)
  •  Saudi Arabia Market Analysis (USD MN)
  •  UAE Market Analysis (USD MN)
  •  Israel Market Analysis (USD MN)
  •  South Africa Market Analysis (USD MN)
  •  Rest of Middle East and Africa Market Analysis (USD MN)
  •  Partnership/Collaboration/Agreement
  •  Mergers And Acquisiton
 
 LIST OF FIGURES
 
  •  Research Scope of Social Media Management Software Report
  •  Market Research Process
  •  Market Research Methodology
  •  Global Social Media Management Software Market Size, by Region (USD MN)
  •  Porters Five Forces Analysis
  •  Market Attractiveness Analysis by Component
  •  Market Attractiveness Analysis by Application
  •  Market Attractiveness Analysis by Deployment Model
  •  Market Attractiveness Analysis by Industry Verticals
  •  Market Attractiveness Analysis by Region
  •  Value Chain Analysis
  •  Global Market Analysis by Component  (USD MN)
  •  Solutions Market by Geography (USD MN)
  •  Services Market by Geography (USD MN)
  •  Global Market Analysis by Application (USD MN)
  •  Sales and Marketing Management Market by Geography (USD MN)
  •  Customer Experience Management Market by Geography (USD MN)
  •  Competitive Intelligence Market by Geography (USD MN)
  •  Risk Management and Fraud Detection Market by Geography (USD MN)
  •  Others Market by Geography (USD MN)
  •  Global Market Analysis by Deployment Model (USD MN)
  •  On-premises Market by Geography (USD MN)
  •  Cloud Market by Geography (USD MN)
  •  Global Market Analysis by Industry Verticals (USD MN)
  •  BFSI Market by Geography (USD MN)
  •  Retail and eCommerce Market by Geography (USD MN)
  •  Healthcare and Life Sciences Market by Geography (USD MN)
  •  Government and Public Sector Market by Geography (USD MN)
  •  Telecom and IT Market by Geography (USD MN)
  •  Media and Entertainment Market by Geography (USD MN)
  •  Manufacturing Market by Geography (USD MN)
  •  Travel and Hospitality Market by Geography (USD MN)
  •  Others Market by Geography (USD MN)
  •  Global Market by Revenue
  •  North America Market by Revenue
  •  Europe Market by Revenue
  •  Asia Pacific Market by Revenue
  •  Latin America Market by Revenue
  •  Middle East & Africa Market by Revenue
  •  Recent Development in Industry
  •  Company Market Share Analysis, 2020
 
 * Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.

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  • Analyze competitive developments

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