Global Social Media Analytics Market Report By Deployment Model (On-Premises, Cloud), By Organization Size (Large Enterprises, Small and Medium-Sized Enterprises (SMEs), By Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Public Safety and Law Enforcement, Others (Workforce Management and Compliance Management), By Industry Vertical (Banking, Financial Services and Insurance (BFSI), Telecommunications and Information Technology (IT), Retail and eCommerce, Healthcare and Life Sciences, Media and Entertainment, Government and Defense, Travel and Hospitality, Others) And By Regions - Industry Trends, Size, Share, Growth, Estimation and Forecast, 2021-2028

Name: Global Social Media Analytics Market Report
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ID:VMR11212821

April 2021

The global demand for Social Media Analytics Market is presumed to reach the valuation of nearly USD XX MN by 2028 from USD XX MN in 2021 with a CAGR of XX% during the period of 2022-2028.

Social media analytics is a tool used to gathering the data from social media websites and analysing that data to make business decision. It is usually used by marketers to track online conversation about products and companies to get the data valuable hidden insights about the market. Social media analytics is a six step process which comprises of identification, extraction, cleaning, analyzing, visualization and interpretation.

Market Dynamics

The market is primarily driven by growing usage of social media among people. With the growth of digital technologies, people have started using social media for communication, online shopping, and other social connectivity activities. These have encouraged enterprises to adopt social media analytics solutions to understand users' needs and demand and the salability of their products. Other driving factor is increasing demand from small and medium enterprises. However, lack of expert IT personnel for social media analytics may hamper the market growth.

The report covers Porter’s Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level.

Additionally, these tools also give inclusive assessment of each application/product segment in the global market of social media analytics.

Market Segmentation

The entire social media analytics market has been sub-categorized into deployment model, organization size, application and industry vertical. The report provides an analysis of these subsets with respect to the geographical segmentation. This research study will keep marketer informed and helps to identify the target demographics for a product or service.

By Deployment Model

On-Premises
Cloud

By Organization Size

Large Enterprises
Small and Medium-Sized Enterprises (SMEs)

By Application

By Industry Vertical

Banking, Financial Services and Insurance (BFSI)
Telecommunications and Information Technology (IT)
Retail and eCommerce
Healthcare and Life Sciences
Media and Entertainment
Government and Defense
Travel and Hospitality
Others

Regional Analysis

This section covers regional segmentation which accentuates on current and future demand for social media analytics market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.

Global Social Media Analytics Market Share by Region (Representative Graph)

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the social media analytics market include Oracle, Salesforce, IBM, SAS Institute, Adobe, Clarabridge, NetBase Solutions, Brandwatch, Talkwalker, Digimind, Meltwater, SpreadFast, Cision, Simplify360, Hootsuite, Sprout Social, MetaQuotes Software, Socialbakers, Others. This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

METHODOLOGY:

This market research report has been produced by gathering information on the basis of primary and secondary research. Secondary research has been done by using various sources which include (but not limited to) Company Websites, Paid Data Sources, Technical Journals, Financial Reports, SEC Filings, and other different industry publications.

If specific information is required which is not currently within the scope of the report, it can be provided as a part of customization.

1 . PREFACE
       1.1. Report Description
           1.1.1. Objective
           1.1.2. Target Audience
           1.1.3. Unique Selling Proposition (USP) & offerings
       1.2. Research Scope
       1.3. Research Methodology
           1.3.1. Market Research Process
           1.3.2. Market Research Methodology

2 . EXECUTIVE SUMMARY
       2.1. Highlights of Social Media Analytics Market
       2.2. Global Social Media Analytics Market Snapshot

3 . SOCIAL MEDIA ANALYTICS – INDUSTRY ANALYSIS
       3.1. Introduction
       3.2. Market Drivers of Social Media Analytics Market
       3.3. Market Restraints of Social Media Analytics Market
       3.4. Opportunities of Social Media Analytics Market
       3.5. Trends of Social Media Analytics Market
       3.6. Porter’s Five Force Analysis of Social Media Analytics Market
       3.7. Social Media Analytics Market Attractiveness Analysis
           3.7.1 Market Attractive Analysis by Deployment Model
           3.7.2 Market Attractive Analysis by Organization Size
           3.7.3 Market Attractive Analysis by Application
           3.7.4 Market Attractive Analysis by Industry Vertical
           3.7.5 Market Attractive Analysis by Region

4 . VALUE CHAIN ANALYSIS
       4.1. Social Media Analytics Value Chain Analysis
       4.2. Social Media Analytics Raw Material Analysis
           4.2.1. List of Raw Materials
           4.2.2. Social Media Analytics Raw Material Manufactures List
           4.2.3. Price Trend of Social Media Analytics Key Raw Materials
       4.3. List of Potential Buyers
       4.4. Marketing Channel
           4.4.1. Direct Marketing
           4.4.2. Indirect Marketing
           4.4.3. Marketing Channel Development Trend

5 IMPACT ANALYSIS OF COVID-19 OUTBREAK
       5.1. Impact Analysis of Covid-19 Outbreak on Social Media Analytics Market
           5.1.1. Direct Impact on Production
           5.1.2. Supply Chain and Market Disruption
           5.1.3. Financial Impact on Firms and Financial Markets
       5.2. COVID-19 Impact Analysis by Production, Import, Export and Demand
       5.3. Social Media Analytics Market: Pre V/S Post COVID-19
       5.4. Estimated Impact of the Coronavirus (COVID-19) Epidemic on the Social Media Analytics Market Size in 2020, by Scenario
       5.5. COVID-19: Micro and Macro Factor Analysis on Social Media Analytics Market

6 . GLOBAL SOCIAL MEDIA ANALYTICS MARKET ANALYSIS BY DEPLOYMENT MODEL
       6.1 Overview by Deployment Model
       6.2 Historical Data 2015-2018
       6.3 Global Social Media Analytics Market Analysis by Deployment Model
       6.4 Market Analysis of On-Premises by Regions
       6.6 Market Analysis of Cloud by Regions

7 . GLOBAL SOCIAL MEDIA ANALYTICS MARKET ANALYSIS BY ORGANIZATION SIZE
       7.1 Overview by Organization Size
       7.2 Historical Data 2015-2018
       7.3 Global Social Media Analytics Market Analysis by Organization Size
       7.4 Market Analysis of Large Enterprises by Regions
       7.5 Market Analysis of Small and Medium-Sized Enterprises (SMEs) by Regions

8 . GLOBAL SOCIAL MEDIA ANALYTICS MARKET ANALYSIS BY APPLICATION
       8.1 Overview by Application
       8.2 Historical Data 2015-2018
       8.3 Global Social Media Analytics Market Analysis by Application
       8.4 Market Analysis of Sales and Marketing Management by Regions
       8.5 Market Analysis of Customer Experience Management by Regions
       8.6 Market Analysis of Competitive Intelligence by Regions
       8.7 Market Analysis of Risk Management and Fraud Detection by Regions
       8.8 Market Analysis of Public Safety and Law Enforcement by Regions
       8.9 Market Analysis of Others (Workforce Management and Compliance Management) by Regions

9 . GLOBAL SOCIAL MEDIA ANALYTICS MARKET ANALYSIS BY INDUSTRY VERTICAL
       9.1 Overview by Industry Vertical
       9.2 Historical Data 2015-2018
       9.3 Global Social Media Analytics Market Analysis by Industry Vertical
       9.4 Market Analysis of Banking, Financial Services and Insurance (BFSI) by Regions
       9.5 Market Analysis of Telecommunications and Information Technology (IT) by Regions
       9.6 Market Analysis of Retail and eCommerce by Regions
       9.7 Market Analysis of Healthcare and Life Sciences by Regions
       9.8 Market Analysis of Media and Entertainment by Regions
       9.9 Market Analysis of Government and Defense by Regions
       9.10. Market Analysis of Travel and Hospitality by Regions
       9.11 Market Analysis of Others by Regions

10 . GLOBAL SOCIAL MEDIA ANALYTICS MARKET ANALYSIS BY GEOGRAPHY
       10.1. Regional Outlook
       10.2. Introduction
       10.3. North America
           10.3.1. Overview and Historic Data
           10.3.2. North America Social Media Analytics Market Estimate By Market Segment
           10.3.3. North America Social Media Analytics Market Estimate By Country
           10.3.4. United State
           10.3.5. Canada
           10.3.6. Mexico
       10.4. Europe
           10.4.1. Overview and Historic Data
           10.4.2. Europe Social Media Analytics Market Estimate by Market Segment
           10.4.3. Europe Social Media Analytics Market Estimate by Country
           10.4.4. United Kingdom
           10.4.5. France
           10.4.6. Germany
           10.4.7. Italy
           10.4.8. Russia
           10.4.9. Rest Of Europe
       10.5. Asia Pacific
           10.5.1. Overview and Historic Data
           10.5.2. Asia Pacific Social Media Analytics Market Estimate by Market Segment
           10.5.3. Asia Pacific Social Media Analytics Market Estimate by Country
           10.5.4. China
           10.5.5. India
           10.5.6. Japan
           10.5.7. South Korea
           10.5.8. Australia
           10.5.9. Rest Of Asia Pacific
       10.6. Latin America
           10.6.1. Overview and Historic Data
           10.6.2. Latin America Social Media Analytics Market Estimate by Market Segment
           10.6.3. Latin America Social Media Analytics Market Estimate by Country
           10.6.4. Brazil
           10.6.5. Argentina
           10.6.6. Peru
           10.6.7. Chile
           10.6.8. Rest of Latin America
       10.7. Middle East & Africa
           10.7.1. Overview and Historic Data
           10.7.2. Middle East & Africa Social Media Analytics Market Estimate by Market Segment
           10.7.3. Middle East & Africa Social Media Analytics Market Estimate by Country
           10.7.4. Saudi Arabia
           10.7.5. UAE
           10.7.6. Israel
           10.7.7. South Africa
           10.7.8. Rest Of Middle East And Africa

11 COMPETITIVE LANDSCAPE OF THE SOCIAL MEDIA ANALYTICS COMPANIES
       11.1. Social Media Analytics Market Competition
       11.2. Partnership/Collaboration/Agreement
       11.3. Merger And Acquisitions
       11.4. New Product Launch
       11.5. Other Developments

12 COMPANY PROFILES OF SOCIAL MEDIA ANALYTICS INDUSTRY
       12.1. Company Share Analysis
       12.2. Market Concentration Rate
       12.3. Oracle
           12.3.1. Company Overview
           12.3.2. Financials
           12.3.3. Products
           12.3.4. Recent Developments
       12.4. Salesforce
           12.4.1. Company Overview
           12.4.2. Financials
           12.4.3. Products
           12.4.4. Recent Developments
       12.5. IBM
           12.5.1. Company Overview
           12.5.2. Financials
           12.5.3. Products
           12.5.4. Recent Developments
       12.6. SAS Institute
           12.6.1. Company Overview
           12.6.2. Financials
           12.6.3. Products
           12.6.4. Recent Developments
       12.7. Adobe
           12.7.1. Company Overview
           12.7.2. Financials
           12.7.3. Products
           12.7.4. Recent Developments
       12.8. Clarabridge
           12.8.1. Company Overview
           12.8.2. Financials
           12.8.3. Products
           12.8.4. Recent Developments
       12.9. NetBase Solutions
           12.9.1. Company Overview
           12.9.2. Financials
           12.9.3. Products
           12.9.4. Recent Developments
       12.10. Brandwatch
           12.10.1. Company Overview
           12.10.2. Financials
           12.10.3. Products
           12.10.4. Recent Developments
       12.11. Talkwalker
           12.11.1. Company Overview
           12.11.2. Financials
           12.11.3. Products
           12.11.4. Recent Developments
       12.12. Digimind
           12.12.1. Company Overview
           12.12.2. Financials
           12.12.3. Products
           12.12.4. Recent Developments
       12.13. Meltwater
           12.13.1. Company Overview
           12.13.2. Financials
           12.13.3. Products
           12.13.4. Recent Developments
       12.14. SpreadFast
           12.14.1. Company Overview
           12.14.2. Financials
           12.14.3. Products
           12.14.4. Recent Developments
       12.15. Cision
           12.15.1. Company Overview
           12.15.2. Financials
           12.15.3. Products
           12.15.4. Recent Developments
       12.16. Simplify360
           12.16.1. Company Overview
           12.16.2. Financials
           12.16.3. Products
           12.16.4. Recent Developments
       12.17. Hootsuite
           12.17.1. Company Overview
           12.17.2. Financials
           12.17.3. Products
           12.17.4. Recent Developments
       12.18. Sprout Social
           12.18.1. Company Overview
           12.18.2. Financials
           12.18.3. Products
           12.18.4. Recent Developments
       12.19. MetaQuotes Software
           12.19.1. Company Overview
           12.19.2. Financials
           12.19.3. Products
           12.19.4. Recent Developments
       12.20. Socialbakers
           12.20.1. Company Overview
           12.20.2. Financials
           12.20.3. Products
           12.20.4. Recent Developments
       12.21. Others
           12.21.1. Company Overview
           12.21.2. Financials
           12.21.3. Products
           12.21.4. Recent Developments

*Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies

LIST OF TABLES

LIST OF FIGURES

* Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.

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Volume or revenue forecast of the global market and its various sub-segments with respect to main geographies
Analyze and identify major market trends along with the factors driving or inhibiting the market growth
Study the company profiles of the major market players with their market share
Analyze competitive developments

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ID:VMR11212821

April 2021

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