The global demand for Smart TV Market is presumed to reach the valuation of nearly USD XX MN by 2026 from USD XX MN in 2019 with a CAGR of XX% under the study period of 2020 - 2026. Whereas with regards to volume, the market was calculated XX MN Units in 2019 and foreseen to touch XX MN Units by 2026 with a CAGR of XX% during 2020-2026.
Smart TV is a conventional television set combined with WWW and Web 2.0 features. Also known as Connected TV, enables users to browse the web, stream media, and view photos. Smart TV offers traditional functions of television sets and set-top boxes and internet TV, on-demand video and audio streaming, and home networking access. Based on the resolution, there are several types like 8K, Full HD, 4K UHD, and others.
The shifting consumer inclinations for online content owing to the evolving expansion of high-speed internet in the majority of the nations are providing a push to industry growth. The adoption of advanced technologies globally and soaring technological advancement is anticipated to strengthen the smart TV market growth. However, the COVID-19 pandemic has adversely impacted the end-user demands and manufacturing process, these factors act as major challenges for the smart tv market. Also, the taxation on smart TVs is another factor anticipated to restrict the growth pace. On the other hand, the symbiotic relationship between manufacturers and content marketers via interactive advertising revenue is predicted to encourage robust sales in the future.
The report covers Porter’s Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level.
Additionally, these tools also give inclusive assessment of each application/product segment in the global market of smart TV.
The entire smart TV market has been sub-categorized into resolution, screen size and type. The report provides an analysis of these subsets with respect to the geographical segmentation. This research study will keep marketer informed and helps to identify the target demographics for a product or service.
By Screen Size
- 4K UHD TV
- Full HD TV
- 8K TV
- Below 32 Inches
- 32 to 45 Inches
- 46 to 55 Inches
- 56 to 65 Inches
- Above 65 Inches
This section covers regional segmentation which accentuates on current and future demand for smart TV market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.
Global Smart TV Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the smart TV market include Haier Electronics Group Co., Ltd., Intex Technologies, LeEco, LG Electronics, Inc., Panasonic Corporation, Koninklijke Philips N.V., Samsung Electronics Co. Ltd., Sansui Electric Co. Ltd., Sony Corporation, Toshiba Corporation, Videocon Industries Limited. This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
This market research report has been produced by gathering information on the basis of primary and secondary research. Secondary research has been done by using various sources which include (but not limited to) Company Websites, Paid Data Sources, Technical Journals, Financial Reports, SEC Filings, and other different industry publications.
If specific information is required which is not currently within the scope of the report, it can be provided as a part of customization.