The global demand for Shampoo Market is presumed to reach the valuation of nearly USD XX MN by 2028 from USD XX MN in 2021 with a CAGR of XX% under the study period of 2022 - 2028. Whereas with regards to volume, the market was calculated XX Kilo Tons in 2021 and foreseen to touch XX Kilo Tons by 2028 with a CAGR of XX% during 2022-2028.
The shampoo is a hair care cosmetics used to remove oil, dirt, skin particles, dandruff, and other environmental pollutants. It is made by combining a sodium lauryl sulfate and sodium Laureth sulfate as surfactant with a mostly Cocamidopropyl betaine as a co-sulfactant in water to form a thick and viscous liquid. It is used by applying it to wet hair, massaging the product into the scalp, and then rinsing it out.
Market Dynamics
The growing hair related concerns such as severe hair loss, sebum secretions, hair thinning, dandruff problems, and balding have been driving the global shampoo market. Urban lifestyle and harsh environmental conditions lead to hair damage and increasing shampoo use. Major brands are continually investing in introducing innovative products to cater consumer's needs. The growing demand for effective shampoos for different types of hair problems has impelled companies to develop new and varied products. The increasing inclination towards premium hair care products, including hair cleansers and conditioners, has caused the market's robust expansion. High demand has been witnessed for chemical-free shampoo. Players are focussed on bringing herbal ingredients products to offer organic shampoo with extra shine and appeal. However, availability of alternatives and counterfeit products is likely to decline the market growth.
The report covers Porter's Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level.
Additionally, these tools also give inclusive assessment of each segment in the global market of shampoo.
Market Segmentation
This section of the shampoo market report provides detailed data on the segments by analyzing them geographically, thereby assisting the strategist in identifying the target demographics for the respective product or service..
By Product Type
- 2-in-1 Shampoo
- Anti-Dandruff
- Kids Shampoo
- Medicated Shampoo
- Standard Shampoo
- Other Shampoo
By Distribution Channel
- Supermarkets/Hypermarkets
- Convenience Stores
- Specialist Retailers
- Drug Stores and Pharmacies
- Online Stores
- Others
Regional Analysis
This section covers regional segmentation which accentuates on current and future demand for Shampoo market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.
Global Shampoo Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the shampoo market include L'Oreal S.A., Unilever, Shiseido Co. Ltd., Procter & Gamble Co., Henkel AG & Co. KG aA, Johnson & Johnson, Coty Inc., Estée Lauder Co., Kao Corporation, Beiserdorf AG. This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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