The global demand for Serving Trays and Platters Market is presumed to reach the valuation of nearly USD XX MN by 2026 from USD XX MN in 2019 with a CAGR of XX% under the study period of 2020 - 2026.
Serving Trays and platters are majorly used for displaying and carrying food from cookware to the table for serving the audience. It is really vital to serve high-quality food in appealing and colorful serving trays and platters. There is a large variety of raw materials used for making serving trays and platters. It includes metals such as aluminum, copper, steel, silver, glass, plastic, ceramic, and wood. Color, shape, design, and raw material of serving trays and platters play an important role in stimulating customer desire for different types of dishes. For instance, food served in light shades platters makes the colors of the food more attractive and appealing. Also, in recent years, customers are concerned about such products that can be used for multiple purposes like cookware, bakeware and serve ware as well. The key players are following such trends and trying to use such materials that can serve multiple purposes.
The major drivers driving the market include growing social media and cooking shows on T.V. and YouTube. Shows like the Great British Bake Off, Good Eats, Hell’s Kitchen, Master Chef, Iron Chef, The Kitchen and Chef’s Table, etc., these shows left a noteworthy influence on building, retaining, and changing consumer demand. Growing food V bloggers on YouTube leads to more demand for platters and serving trays as millions of people follow them to discover the art of plating and serving. Food is the fastest-growing category on YouTube. As per the YouTube creators academy, in 2019, the total views of food and recipe content globally raised by 59% and social engagement (such as comments, likes, and shares) on food channels increased by 118%. Growing social media influencers and food bloggers on platforms such as Instagram and Pinterest creates awareness about the prominence of striking and artistic plating to make food look appealing and delicious.
The report covers Porter’s Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level.
Additionally, these tools also give inclusive assessment of each application/product segment in the global market of serving trays and platters.
The entire serving trays and platters market has been sub-categorized into type and application. The report provides an analysis of these subsets with respect to the geographical segmentation. This research study will keep marketer informed and helps to identify the target demographics for a product or service.
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This section covers regional segmentation which accentuates on current and future demand for serving trays and platters market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.
Global Serving Trays and Platters Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the serving trays and platters market include Сhhеdа Іnduѕtrіеѕ, МFG Тrау, НF Сооrѕ, Wіltоn Аrmеtаlе, ІКЕА, Ѕаbеrt, Тhе Кауа Соllесtіоn, Сеrаmісhе Еlіоѕ. This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
This market research report has been produced by gathering information on the basis of primary and secondary research. Secondary research has been done by using various sources which include (but not limited to) Company Websites, Paid Data Sources, Technical Journals, Financial Reports, SEC Filings, and other different industry publications.
If specific information is required which is not currently within the scope of the report, it can be provided as a part of customization.