The global demand for Sensitive Data Discovery Market is presumed to reach the market size of nearly USD 21.57 MN by 2028 from USD 7.14 MN in 2021 with a CAGR of 17.1% under the study period 2022 - 2028.
The sensitive data discovery helps keep track of data from all over the network, including file shares, SharePoint sites, NAS and SAN storage. Currently, sensitive and confidential data can be found in both production and non-production situations in both unstructured and structured data formats. Thus, such software is essential for managing company-centric information. Sensitive data discovery further offers accurate and automatic content analysis. Indirect, direct, and sensitive identifiers are automatically tagged and classified for effective human inspection by sensitive data discovery technologies, reducing the risk associated with manual and time-consuming operations.
Market Dynamics
The usage of sensitive data discovery tools is anticipated to increase throughout the forecast period due to artificial intelligence (AI) and machine learning (ML) technology. The market for sensitive data discovery is also expected to develop over the anticipated period due to an increase in demand for the discovery of sensitive structured and unstructured data. However, it is projected that over the projection period, the market will be hampered by a lack of a competent professional workforce and a reliance on manual procedures for detecting sensitive data. Nonetheless, the market is constantly driven by increased security breaches caused by cloud setup errors, a growing demand to reduce infrastructure security and breach risks, and increased adoption of cloud computing technologies.
The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of sensitive data discovery. The growth and trends of sensitive data discovery industry provide a holistic approach to this study.
Market Segmentation
This section of the sensitive data discovery market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Component
- Solutions
- Services (Managed Services, Professional Services)
By Organization Size
- Large Enterprises
- Small And Medium-Sized Enterprises (SMEs)
By Deployment Mode:
- On-Premises
- Cloud (Public Cloud, Private Cloud, Hybrid Cloud)
By Application
- Security And Risk Management
- Compliance Management
- Asset Management
- Other Applications (Network Management And Access Management)
By Vertical
- BFSI
- Government
- Healthcare And Life Sciences
- Retail
- Manufacturing
- Telecommunications And It
- Other Verticals (Education, And Travel And Hospitality)
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Sensitive Data Discovery market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Sensitive Data Discovery Market Share by Region (Representative Graph)

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the sensitive data discovery market include IBM (US),Microsoft (US),Oracle (US), AWS (US), Proofpoint (US), Google (US), SolarWinds (US), Micro Focus (UK), PKWARE (US), Thales (France), Spirion (US), Egnyte (US), Netwrix (US), Varonis (US), Digital Guardian (US), Solix (US), Immuta (US), MENTIS (US), Ground Labs (US), Hitachi (Japan), Nightfall (US), Securiti (US), DataGrail (US), Dathena (Singapore), BigID (US), DataSunrise (US), and 1touch.io (US). This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.