The global demand for Self-Tanning Products Market is presumed to reach the market size of nearly USD 1421.22 MN by 2028 from USD 977 MN in 2021 with a CAGR of 5.5% under the study period 2022 - 2028.
Self-tanning products are a range of skincare products specifically formulated to help people achieve a tanned appearance without sun exposure. These products come in various forms, including lotions, sprays, gels, and mousses. Self-tanning products introduce colour to the skin, mimicking a suntan's appearance. Self-tanning products can be used to achieve various looks, from a subtle, natural-looking tan to a more dramatic bronze glow. They can also be used to contour the body, creating the appearance of a slimmer, more toned physique.
Market Dynamics
The desire for a fashionable and radiant tan, particularly among young adults, is a major trend expected to drive sales of self-tanning products during the projected period. The increasing incidence of skin cancer caused by UV exposure is a key factor driving the uptake of self-tanning products. Moreover, as consumers become more aware of the health and aesthetic risks associated with excessive sun exposure, self-tanning products have increased in popularity. Furthermore, increasing global demand for natural and organic self-tanning products presents a significant opportunity for manufacturers in the self-tanning product market. However, the potential health risks associated with some ingredients used in these products may hamper the market growth.
The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of self-tanning products. The growth and trends of self-tanning products industry provide a holistic approach to this study.
Market Segmentation
This section of the self-tanning products market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Product
By Application
By Distribution Channel
- Supermarkets & Hypermarkets
- Convenience Stores
- Online
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Self-Tanning Products market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Self-Tanning Products Market Share by Region (Representative Graph)

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the self-tanning products market include The Estée Lauder Companies Inc., Beiersdorf AG, Clarins, Avon Products Inc., St. Tropez, L’Oréal, Kao Corporation, Unilever, Johnson & Johnson Services Inc., Shiseido Co. Ltd. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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Frequently Asked Questions (FAQs) about this Report
b. For the year 2021, the global market size for self-tanning products was valued at USD 977 Million.
b. The global self-tanning products market growth is estimated to be close to 5.5% between 2023 and 2028.
b. In the global self-tanning products market, Europe holds the largest market share.
b. The global self-tanning products market is segmented by Product (Lotions, Gels, Others), by Application (Men, Women), by Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online).
b. The leading players in the global self-tanning products market are The Estée Lauder Companies Inc., Beiersdorf AG, Clarins, Avon Products Inc., St. Tropez, L’Oréal, Kao Corporation, Unilever, Johnson & Johnson Services Inc., Shiseido Co. Ltd.
1 . PREFACE
1.1. Report Description
1.1.1. Objective
1.1.2. Target Audience
1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Market Research Process
1.3.2. Market Research Methodology
2 . EXECUTIVE SUMMARY
2.1. Highlights of Market
2.2. Global Market Snapshot
3 . SELF-TANNING PRODUCTS – INDUSTRY ANALYSIS
3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter’s Five Force Analysis
3.7. Market Attractiveness Analysis
3.7.1 Market Attractiveness Analysis By Product
3.7.2 Market Attractiveness Analysis By Application
3.7.3 Market Attractiveness Analysis By Distribution Channel
3.7.4 Market Attractiveness Analysis By Region
4 . VALUE CHAIN ANALYSIS
4.1. Value Chain Analysis
4.2. Raw Material Analysis
4.2.1. List of Raw Materials
4.2.2. Raw Material Manufactures List
4.2.3. Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
4.4.1. Direct Marketing
4.4.2. Indirect Marketing
4.4.3. Marketing Channel Development Trend
5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK
5.1. Impact Analysis of Covid-19 Outbreak
5.1.1. Direct Impact on Production
5.1.2. Supply Chain and Market Disruption
5.1.3. Financial Impact on Firms and Financial Markets
5.2. COVID-19 Impact Analysis by Production, Import, Export and Demand
5.3. Market: Pre V/S Post COVID-19
5.4. Estimated Impact of the Coronavirus (COVID-19) Epidemic
5.5. COVID-19: Micro and Macro Factor Analysis
6 . GLOBAL SELF-TANNING PRODUCTS MARKET ANALYSIS BY PRODUCT
6.1 Overview by Product
6.2 Historical and Forecast Data
6.3 Analysis by Product
6.4 Lotions Historic and Forecast Sales by Regions
6.5 Gels Historic and Forecast Sales by Regions
6.6 Others Historic and Forecast Sales by Regions
7 . GLOBAL SELF-TANNING PRODUCTS MARKET ANALYSIS BY APPLICATION
7.1 Overview by Application
7.2 Historical and Forecast Data
7.3 Analysis by Application
7.4 Men Historic and Forecast Sales by Regions
7.5 Women Historic and Forecast Sales by Regions
8 . GLOBAL SELF-TANNING PRODUCTS MARKET SALES ANALYSIS BY DISTRIBUTION CHANNEL
8.1 Overview by Distribution Channel
8.2 Historical and Forecast Data
8.3 Analysis by Distribution Channel
8.4 Supermarkets & Hypermarkets Historic and Forecast Sales by Regions
8.5 Convenience Stores Historic and Forecast Sales by Regions
8.6 Online Historic and Forecast Sales by Regions
9 . GLOBAL SELF-TANNING PRODUCTS MARKET SALES ANALYSIS BY GEOGRAPHY
9.1. Regional Outlook Sales Analysis
9.2. Introduction Sales Analysis
9.3. North America Sales Analysis
9.3.1. Overview, Historic and Forecast Sales Analysis
9.3.2. North America By Segment Sales Analysis
9.3.3. North America By Country Sales Analysis
9.3.4. United State Sales Analysis
9.3.5. Canada Sales Analysis
9.3.6. Mexico Sales Analysis
9.4. Europe Sales Analysis
9.4.1. Overview, Historic and Forecast Sales Analysis
9.4.2. Europe by Segment Sales Analysis
9.4.3. Europe by Country Sales Analysis
9.4.4. United Kingdom Sales Analysis
9.4.5. France Sales Analysis
9.4.6. Germany Sales Analysis
9.4.7. Italy Sales Analysis
9.4.8. Russia Sales Analysis
9.4.9. Rest Of Europe Sales Analysis
9.5. Asia Pacific Sales Analysis
9.5.1. Overview, Historic and Forecast Sales Analysis
9.5.2. Asia Pacific by Segment Sales Analysis
9.5.3. Asia Pacific by Country Sales Analysis
9.5.4. China Sales Analysis
9.5.5. India Sales Analysis
9.5.6. Japan Sales Analysis
9.5.7. South Korea Sales Analysis
9.5.8. Australia Sales Analysis
9.5.9. Rest Of Asia Pacific Sales Analysis
9.6. Latin America Sales Analysis
9.6.1. Overview, Historic and Forecast Sales Analysis
9.6.2. Latin America by Segment Sales Analysis
9.6.3. Latin America by Country Sales Analysis
9.6.4. Brazil Sales Analysis
9.6.5. Argentina Sales Analysis
9.6.6. Peru Sales Analysis
9.6.7. Chile Sales Analysis
9.6.8. Rest of Latin America Sales Analysis
9.7. Middle East & Africa Sales Analysis
9.7.1. Overview, Historic and Forecast Sales Analysis
9.7.2. Middle East & Africa by Segment Sales Analysis
9.7.3. Middle East & Africa by Country Sales Analysis
9.7.4. Saudi Arabia Sales Analysis
9.7.5. UAE Sales Analysis
9.7.6. Israel Sales Analysis
9.7.7. South Africa Sales Analysis
9.7.8. Rest Of Middle East And Africa Sales Analysis
10 . COMPETITIVE LANDSCAPE OF THE SELF-TANNING PRODUCTS COMPANIES
10.1. Self-Tanning Products Market Competition
10.2. Partnership/Collaboration/Agreement
10.3. Merger And Acquisitions
10.4. New Product Launch
10.5. Other Developments
11 . COMPANY PROFILES OF SELF-TANNING PRODUCTS INDUSTRY
11.1. Top 10 Company Share Analysis
11.2. Market Concentration Rate
11.3. The Estée Lauder Companies Inc.
11.3.1. Company Overview
11.3.2. Company Revenue
11.3.3. Products
11.3.4. Recent Developments
11.4. Beiersdorf AG
11.4.1. Company Overview
11.4.2. Company Revenue
11.4.3. Products
11.4.4. Recent Developments
11.5. Clarins
11.5.1. Company Overview
11.5.2. Company Revenue
11.5.3. Products
11.5.4. Recent Developments
11.6. Avon Products Inc.
11.6.1. Company Overview
11.6.2. Company Revenue
11.6.3. Products
11.6.4. Recent Developments
11.7. St. Tropez
11.7.1. Company Overview
11.7.2. Company Revenue
11.7.3. Products
11.7.4. Recent Developments
11.8. L’Oréal
11.8.1. Company Overview
11.8.2. Company Revenue
11.8.3. Products
11.8.4. Recent Developments
11.9. Kao Corporation
11.9.1. Company Overview
11.9.2. Company Revenue
11.9.3. Products
11.9.4. Recent Developments
11.10. Unilever
11.10.1. Company Overview
11.10.2. Company Revenue
11.10.3. Products
11.10.4. Recent Developments
11.11. Johnson & Johnson Services Inc.
11.11.1. Company Overview
11.11.2. Company Revenue
11.11.3. Products
11.11.4. Recent Developments
11.12. Shiseido Co. Ltd.
11.12.1. Company Overview
11.12.2. Company Revenue
11.12.3. Products
11.12.4. Recent Developments
*Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies
LIST OF TABLES
- Market Snapshot
- Drivers : Impact Analysis
- Restraints : Impact Analysis
- List of Raw Material
- List of Raw Material Manufactures
- List of Potential Buyers
- COVID-19 Impact Analysis by Production, Import, Export and Demand
- Pre V/S Post COVID-19
- Estimated Impact Of The Coronavirus (Covid-19) Epidemic
- COVID-19: Micro and Macro Factor Analysis
- Analysis by Product (USD MN)
- Lotions Market Sales by Geography (USD MN)
- Gels Market Sales by Geography (USD MN)
- Others Market Sales by Geography (USD MN)
- Analysis Market by Application (USD MN)
- Men Market Sales by Geography (USD MN)
- Women Market Sales by Geography (USD MN)
- Analysis by Distribution Channel (USD MN)
- Supermarkets & Hypermarkets Market Sales by Geography (USD MN)
- Convenience Stores Market Sales by Geography (USD MN)
- Online Market Sales by Geography (USD MN)
- Global Self-Tanning Products Market Sales by Geography (USD MN)
- North America Market Analysis (USD MN)
- United State Market Analysis (USD MN)
- Canada Market Analysis (USD MN)
- Mexico Market Analysis (USD MN)
- Europe Market Analysis (USD MN)
- Europe Market Estimate by Country (USD MN)
- United Kingdom Market Analysis (USD MN)
- France Market Analysis (USD MN)
- Germany Market Analysis (USD MN)
- Italy Market Analysis (USD MN)
- Russia Market Analysis (USD MN)
- Spain Market Analysis (USD MN)
- Rest of Europe Market Analysis (USD MN)
- Asia Pacific Market Analysis (USD MN)
- China Market Analysis (USD MN)
- Japan Market Analysis (USD MN)
- India Market Analysis (USD MN)
- South Korea Market Analysis (USD MN)
- Australia Market Analysis (USD MN)
- Rest of Asia Pacific Market Analysis (USD MN)
- Latin America Market Analysis (USD MN)
- Brazil Market Analysis (USD MN)
- Argentina Market Analysis (USD MN)
- Peru Market Analysis (USD MN)
- Chile Market Analysis (USD MN)
- Rest of Latin America Market Analysis (USD MN)
- Middle East & Africa Market Analysis (USD MN)
- Saudi Arabia Market Analysis (USD MN)
- UAE Market Analysis (USD MN)
- Israel Market Analysis (USD MN)
- South Africa Market Analysis (USD MN)
- Rest of Middle East and Africa Market Analysis (USD MN)
- Partnership/Collaboration/Agreement
- Mergers And Acquisition
LIST OF FIGURES
- Research Scope of Self-Tanning Products Report
- Market Research Process
- Market Research Methodology
- Global Self-Tanning Products Market Size, by Region (USD MN)
- Porters Five Forces Analysis
- Market Attractiveness Analysis by Product
- Market Attractiveness Analysis by Application
- Market Attractiveness Analysis by Distribution Channel
- Market Attractiveness Analysis by Region
- Value Chain Analysis
- Global Market Analysis by Product (USD MN)
- Lotions Market Sales by Geography (USD MN)
- Gels Market Sales by Geography (USD MN)
- Others Market Sales by Geography (USD MN)
- Global Market Analysis by Application (USD MN)
- Men Market Sales by Geography (USD MN)
- Women Market Sales by Geography (USD MN)
- Global Market Analysis by Distribution Channel (USD MN)
- Supermarkets & Hypermarkets Market Sales by Geography (USD MN)
- Convenience Stores Market Sales by Geography (USD MN)
- Online Market Sales by Geography (USD MN)
- Global Market by Revenue
- North America Market by Revenue
- Europe Market by Revenue
- Asia Pacific Market by Revenue
- Latin America Market by Revenue
- Middle East & Africa Market by Revenue
- Recent Development in Industry
- Top Company Share Analysis
* Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.