Sanitary Napkin Market Size, Share | Industry Report, 2026

Global Sanitary Napkin Market Report By Type (Menstrual Pad And Pantyliner), Product Type (Disposable And Re-Usable), Sales Channel (Supermarket/Hypermarket, Drug Stores, Convenience Stores, Retail Stores, And Others) And By Regions - Industry Trends, Size, Share, Growth, Estimation and Forecast, 2019-2026

ID:VMR11210386

January 2020

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Description
Table Of Content

As per this study the Global Sanitary Napkin Market was valued USD X.XX MN (by revenue) in 2019 and is anticipated to reach USD X.XX MN by 2026 with a CAGR of X.X%.

A Sanitary Napkin is an absorbent product designed to be worn in the underwear by women and girls during menstruation or any other situation where it is necessary to absorb blood flow from the vagina. Menstrual pads are made from a range of materials depending on the brands. Some sanitary pads are disposable and are meant for single use only but most of the sanitary pads available in the market are disposable ones. Whereas, reusable sanitary pads are cloth pads that can be washed and reused over a number of times. Sanitary pads come in different sizes and shapes, with different capacity to absorb heavy as well as light menstrual bleeding.

Market Dynamics

Sanitary napkin market is gaining enormous demand among women as well as girls owing to ease of availability and affordability. Rising awareness regarding the product in rural areas along with the strong presence of vendors offering differentiated products is also expected to support market growth. Moreover, rising government initiatives in order to cater to the unmet demand of women and improve the feminine hygiene standards will further propel the market growth. Rising campaign and awareness regarding the benefits of using sanitary napkin by the various educational institutions and other regulatory bodies are also expected to augment the market growth. However, intense competition and availability of substitute products like menstrual cups and tampons are likely to hamper the market growth.

This detailed market study is centered on the data obtained from multiple sources and is analyzed using numerous tools including porter’s five forces analysis, market attractiveness analysis and value chain analysis. These tools are employed to gain insights of the potential value of the market facilitating the business strategists with the latest growth opportunities. Additionally, these tools also provide a detailed analysis of each application/product segment in the global market of sanitary napkin.

Market Segmentation

The broad sanitary napkin market has been sub-grouped into type, product type, and sales channel. The report studies these subsets with respect to the geographical segmentation. The strategists can gain a detailed insight and devise appropriate strategies to target specific market. This detail will lead to a focused approach leading to identification of better opportunities.

By Type

Menstrual Pad
Pantyliner

By Product Type

Disposable
Re-usable

By Sales Channel

Supermarket/Hypermarket
Drug Stores
Convenience Stores
Retail Stores
Others

Regional Analysis

Furthermore, the report comprises of the geographical segmentation which mainly focuses on current and forecast demand for sanitary napkin in North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The report further focuses on demand for individual application segments in all the regions.

Europe Sanitary Napkin Market By Revenue (USD MN)

The report also covers detailed competitive landscape including company profiles of key players operating in the global market. The key players in the sanitary napkin market includes Bodywise (UK) Ltd., Corman S.p.A., Drylock Technologies, Edgewell Personal Care Company, First Quality Enterprises, Inc., Hengan International Group Company Ltd., Hygienika Dystrybucja S.A., Johnson & Johnson Services, Inc., Kao Corporation, Kimberly Clark Corporation, Millie and More Pty Ltd., Napco Consumer Products Company Ltd., Naty AB, Ontex International N.V., Premier FMCG (Pty) Limited, Procter & Gamble, Seventh Generation, Inc., Svenska Cellulosa Aktiebolaget, Toruńskie Zakłady Materiałów Opatrunkowych S.A., and Unicharm Corporation. An in-depth view of the competitive outlook includes future capacities, key mergers & acquisitions, financial overview, partnerships, collaborations, new product launches, new product developments and other developments with information in terms of H.Q.

METHODOLOGY:

A combination of primary and secondary research has been used to determine the market estimates and forecasts. Sources used for secondary research include (but not limited to) Paid Data Sources, Company Websites, Technical Journals, Annual Reports, SEC Filings and various other industry publications. Specific details on methodology used for this report can be provided on demand.

1 . PREFACE
       1.1. Report Description
           1.1.1. Objective
           1.1.2. Target Audience
           1.1.3. Unique Selling Proposition (USP) & offerings
       1.2. Research Scope
       1.3. Research Methodology
           1.3.1. Market Research Process
           1.3.2. Market Research Methodology

2 . EXECUTIVE SUMMARY
       2.1. Highlights of Sanitary Napkin Market
       2.2. Global Sanitary Napkin Market Snapshot

3 . SANITARY NAPKIN – INDUSTRY ANALYSIS
       3.1. Introduction
       3.2. Market Drivers of Sanitary Napkin Market
       3.3. Market Restraints of Sanitary Napkin Market
       3.4. Opportunities of Sanitary Napkin Market
       3.5. Trends of Sanitary Napkin Market
       3.6. Porter’s Five Force Analysis of Sanitary Napkin Market
       3.7. Sanitary Napkin Market Attractiveness Analysis
           3.7.1 Market Attractive Analysis by Type
           3.7.2 Market Attractive Analysis by Product Type
           3.7.3 Market Attractive Analysis by Sales Channel
           3.7.4 Market Attractive Analysis by Region

4 . VALUE CHAIN ANALYSIS
       4.1. Sanitary Napkin Value Chain Analysis
       4.2. Sanitary Napkin Raw Material Analysis
           4.2.1. List of Raw Materials
           4.2.2. Sanitary Napkin Raw Material Manufactures List
           4.2.3. Price Trend of Sanitary Napkin Key Raw Materials
       4.3. List of Potential Buyers
       4.4. Marketing Channel
           4.4.1. Direct Marketing
           4.4.2. Indirect Marketing
           4.4.3. Marketing Channel Development Trend

5 . GLOBAL SANITARY NAPKIN MARKET ANALYSIS BY TYPE
       5.1 Overview by Type
       5.2 Global Sanitary Napkin Market Analysis by Type
       5.3 Market Analysis of Menstrual Pad by Regions
       5.4 Market Analysis of Pantyliner by Regions

6 . GLOBAL SANITARY NAPKIN MARKET ANALYSIS BY PRODUCT TYPE
       6.1 Overview by Product Type
       6.2 Global Sanitary Napkin Market Analysis by Product Type
       6.3 Market Analysis of Disposable by Regions
       6.4 Market Analysis of Re-usable by Regions

7 . GLOBAL SANITARY NAPKIN MARKET ANALYSIS BY SALES CHANNEL
       7.1 Overview by Sales Channel
       7.2 Global Sanitary Napkin Market Analysis by Sales Channel
       7.3 Market Analysis of Supermarket/Hypermarket by Regions
       7.4 Market Analysis of Drug Stores by Regions
       7.5 Market Analysis of Convenience Stores by Regions
       7.6 Market Analysis of Retail Stores by Regions
       7.7 Market Analysis of Others by Regions

8 . GLOBAL SANITARY NAPKIN MARKET ANALYSIS BY GEOGRAPHY
       8.1. Regional Outlook
       8.2. Introduction
       8.3. North America
           8.3.1. Overview
           8.3.2. North America Sanitary Napkin Market Estimate by Country
           8.3.3. United State
           8.3.4. Rest of North America
       8.4. Europe
           8.4.1. Overview
           8.4.2. Europe Sanitary Napkin Market Estimate by Market Segment
           8.4.3. Europe Sanitary Napkin Market Estimate by Country
           8.4.4. United Kingdom
           8.4.5. France
           8.4.6. Germany
           8.4.7 Rest of Europe
       8.5. Asia Pacific
           8.5.1. Overview
           8.5.2. Asia Pacific Sanitary Napkin Market Estimate by Market Segment
           8.5.3. Asia Pacific Sanitary Napkin Market Estimate by Country
           8.5.4. China
           8.5.5. Japan
           8.5.6. India
           8.5.7. Rest of Asia Pacific
       8.6. Latin America
           8.6.1. Overview
           8.6.2. Latin America Sanitary Napkin Market Estimate by Market Segment
           8.6.3. Latin America Sanitary Napkin Market Estimate by Country
           8.6.4. Brazil
           8.6.5. Rest of Latin America
       8.7. Middle East & Africa
           8.7.1. Overview
           8.7.2. Middle East & Africa Sanitary Napkin Market Estimate by Market Segment
           8.7.3. Middle East & Africa Sanitary Napkin Market Estimate by Country
           8.7.4. Middle East
           8.7.5. Africa

9 . COMPETITIVE LANDSCAPE OF THE SANITARY NAPKIN COMPANIES
       9.1. Sanitary Napkin Market Competition
       9.2. Partnership/Collaboration/Agreement
       9.3. Merger And Acquisitions
       9.4. New Product Launch
       9.5. Other Developments

10 . COMPANY PROFILES OF SANITARY NAPKIN INDUSTRY
       10.1. Company Share Analysis
       10.2. Market Concentration Rate
       10.3. Bodywise (UK) Ltd.
           10.3.1. Company Overview
           10.3.2. Financials
           10.3.3. Products
           10.3.4. Recent Developments
       10.4. Corman S.p.A.
           10.4.1. Company Overview
           10.4.2. Financials
           10.4.3. Products
           10.4.4. Recent Developments
       10.5. Drylock Technologies
           10.5.1. Company Overview
           10.5.2. Financials
           10.5.3. Products
           10.5.4. Recent Developments
       10.6. Edgewell Personal Care Company
           10.6.1. Company Overview
           10.6.2. Financials
           10.6.3. Products
           10.6.4. Recent Developments
       10.7. First Quality Enterprises, Inc.
           10.7.1. Company Overview
           10.7.2. Financials
           10.7.3. Products
           10.7.4. Recent Developments
       10.8. Hengan International Group Company Ltd.
           10.8.1. Company Overview
           10.8.2. Financials
           10.8.3. Products
           10.8.4. Recent Developments
       10.9. Hygienika Dystrybucja S.A.
           10.9.1. Company Overview
           10.9.2. Financials
           10.9.3. Products
           10.9.4. Recent Developments
       10.10. Johnson & Johnson Services, Inc.
           10.10.1. Company Overview
           10.10.2. Financials
           10.10.3. Products
           10.10.4. Recent Developments
       10.11. Kao Corporation
           10.11.1. Company Overview
           10.11.2. Financials
           10.11.3. Products
           10.11.4. Recent Developments
       10.12. Kimberly Clark Corporation
           10.12.1. Company Overview
           10.12.2. Financials
           10.12.3. Products
           10.12.4. Recent Developments
       10.13. Others
           10.13.1. Company Overview
           10.13.2. Financials
           10.13.3. Products
           10.13.4. Recent Developments

*Note - In company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies

LIST OF TABLES

LIST OF FIGURES

Research Scope of Sanitary Napkin Report
Market Research Process
Market Research Methodology
Global Sanitary Napkin Market Size, by Region (USD MN)
Porters Five Forces Analysis
Market Attractiveness Analysis by Type
Market Attractiveness Analysis by Product Type
Market Attractiveness Analysis by Sales Channel
Market Attractiveness Analysis by Region
Value Chain Analysis
Global Sanitary Napkin Market Analysis by Type (USD MN)
Global Sanitary Napkin Market Analysis in Menstrual Pad by Geography (USD MN)
Global Sanitary Napkin Market Analysis in Pantyliner by Geography (USD MN)
Global Sanitary Napkin Market Analysis by Product Type (USD MN)
Global Sanitary Napkin Market Analysis in Disposable by Geography (USD MN)
Global Sanitary Napkin Market Analysis in Re-usable by Geography (USD MN)
Global Sanitary Napkin Market Analysis by Sales Channel (USD MN)
Global Sanitary Napkin Market Analysis in Supermarket/Hypermarket by Geography (USD MN)
Global Sanitary Napkin Market Analysis in Drug Stores by Geography (USD MN)
Global Sanitary Napkin Market Analysis in Convenience Stores by Geography (USD MN)
Global Sanitary Napkin Market Analysis in Retail Stores by Geography (USD MN)
Global Sanitary Napkin Market Analysis in Others by Geography (USD MN)
Latin America Sanitary Napkin Market by Revenue
Middle East & Africa Sanitary Napkin Market by Revenue
Recent Development in Sanitary Napkin Industry
Company Market Share Analysis, 2019

* Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.

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Objectives of Study

Define and measure the global market
Volume or revenue forecast of the global market and its various sub-segments with respect to main geographies
Analyze and identify major market trends along with the factors driving or inhibiting the market growth
Study the company profiles of the major market players with their market share
Analyze competitive developments

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