Global Sanitary Napkin Market Report By Type (Menstrual Pad And Pantyliner), Product Type (Disposable And Re-Usable), Sales Channel (Supermarket/Hypermarket, Drug Stores, Convenience Stores, Retail Stores, And Others) And By Regions - Industry Trends, Size, Share, Growth, Estimation and Forecast, 2018-2025
ID:VMR11210386
January 2019
Report Formats:

As per this study the Global Sanitary Napkin Market was valued USD X.XX MN (by revenue) in 2018 and is anticipated to reach USD X.XX MN by 2025 with a CAGR of X.X%.

A Sanitary Napkin is an absorbent product designed to be worn in the underwear by women and girls during menstruation or any other situation where it is necessary to absorb blood flow from the vagina. Menstrual pads are made from a range of materials depending on the brands. Some sanitary pads are disposable and are meant for single use only but most of the sanitary pads available in the market are disposable ones. Whereas, reusable sanitary pads are cloth pads that can be washed and reused over a number of times. Sanitary pads come in different sizes and shapes, with different capacity to absorb heavy as well as light menstrual bleeding.
 
Market Dynamics
 
Sanitary napkin market is gaining enormous demand among women as well as girls owing to ease of availability and affordability. Rising awareness regarding the product in rural areas along with the strong presence of vendors offering differentiated products is also expected to support market growth. Moreover, rising government initiatives in order to cater to the unmet demand of women and improve the feminine hygiene standards will further propel the market growth. Rising campaign and awareness regarding the benefits of using sanitary napkin by the various educational institutions and other regulatory bodies are also expected to augment the market growth. However, intense competition and availability of substitute products like menstrual cups and tampons are likely to hamper the market growth.
 
This detailed market study is centered on the data obtained from multiple sources and is analyzed using numerous tools including porter’s five forces analysis, market attractiveness analysis and value chain analysis. These tools are employed to gain insights of the potential value of the market facilitating the business strategists with the latest growth opportunities. Additionally, these tools also provide a detailed analysis of each application/product segment in the global market of sanitary napkin.
 
Market Segmentation
 
The broad sanitary napkin market has been sub-grouped into type, product type, and sales channel. The report studies these subsets with respect to the geographical segmentation. The strategists can gain a detailed insight and devise appropriate strategies to target specific market. This detail will lead to a focused approach leading to identification of better opportunities.
 
By Type

  • Menstrual Pad
  • Pantyliner
 
By Product Type
  • Disposable
  • Re-usable
 
By Sales Channel
  • Supermarket/Hypermarket
  • Drug Stores
  • Convenience Stores
  • Retail Stores
  • Others
 
Regional Analysis
 
Furthermore, the report comprises of the geographical segmentation which mainly focuses on current and forecast demand for sanitary napkin in North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The report further focuses on demand for individual application segments in all the regions.
 
Europe Sanitary Napkin Market By Revenue (USD MN)

Europe Sanitary Napkin Market By Revenue
 
The report also covers detailed competitive landscape including company profiles of key players operating in the global market. The key players in the sanitary napkin market includes Bodywise (UK) Ltd., Corman S.p.A., Drylock Technologies, Edgewell Personal Care Company, First Quality Enterprises, Inc., Hengan International Group Company Ltd., Hygienika Dystrybucja S.A., Johnson & Johnson Services, Inc., Kao Corporation, Kimberly Clark Corporation, Millie and More Pty Ltd., Napco Consumer Products Company Ltd., Naty AB, Ontex International N.V., Premier FMCG (Pty) Limited, Procter & Gamble, Seventh Generation, Inc., Svenska Cellulosa Aktiebolaget, Toruńskie Zakłady Materiałów Opatrunkowych S.A., and Unicharm Corporation. An in-depth view of the competitive outlook includes future capacities, key mergers & acquisitions, financial overview, partnerships, collaborations, new product launches, new product developments and other developments with information in terms of H.Q.
 
 
METHODOLOGY:
 
A combination of primary and secondary research has been used to determine the market estimates and forecasts. Sources used for secondary research include (but not limited to) Paid Data Sources, Company Websites, Technical Journals, Annual Reports, SEC Filings and various other industry publications. Specific details on methodology used for this report can be provided on demand.

1. INTRODUCTION

  • Introduction To Sanitary Napkin
  • Report Description
    • Objectives Of The Study
    • Assumptions
  • Research Scope
  • Research Methodology
    • Data Source
 
2. EXECUTIVE SUMMARY
  • Market Highlight
  • Global Sanitary Napkin Market: Snapshot
 
3. MARKET ANALYSIS
  • Drivers
  • Restraints
  • Opportunities
  • Porter’s Five Forces Analysis
  • Value Chain Analysis
 
4. SANITARY NAPKIN MARKET ANALYSIS BY TYPE
  • Market In Menstrual Pad
  • Market In Pantyliner

5. SANITARY NAPKIN MARKET ANALYSIS BY PRODUCT TYPE
  • Market In Disposable
  • Market In Re-usable
 
6. SANITARY NAPKIN MARKET ANALYSIS BY SALES CHANNEL
  • Market In Supermarket/Hypermarket
  • Market In Drug Stores
  • Market In Convenience Stores
  • Market In Retail Stores
  • Market In Others
 
7. SANITARY NAPKIN MARKET ANALYSIS BY GEOGRAPHY
  • North America (NA)
    • North America Market Estimates
    • North America Market Estimates By Country
    • United States (U.S.) Market Estimates By Segments
    • Rest Of North America Market Estimates By Segments
  • Europe (EU)
    • Europe Market Estimates
    • Europe Market Estimates By Country
    • United Kingdom (UK) Market Estimates By Segments
    • Germany Market Estimates By Segments
    • France Market Estimates By Segments
    • Rest Of Europe Market Estimates By Segments
  • Asia Pacific (APAC)
    • Asia Pacific Market Estimates
    • Asia Pacific Market Estimates By Country  
    • China Market Estimates By Segments
    • Japan Market Estimates By Segments
    • India Market Estimates By Segments
    • Rest Of Asia Pacific Market Estimates By Segments  
  • Latin America (LA)   
    • Latin America Market Estimates
    • Latin America Market Estimates By Country
    • Brazil Market Estimates By Segments
    • Rest Of Latin America Market Estimates By Segments
  • Middle East And Africa (MEA)   
    • Middle East And Africa Market Estimates
    • Middle East And Africa Market Estimates By Country
    • Middle East Market Estimates By Segments
    • Africa Market Estimates By Segments
 
8. COMPETITIVE LANDSCAPE OF THE SANITARY NAPKIN COMPANIES
  • Market Competition
  • Partnerships/Collaborations/Agreements
  • Mergers And Acquisitions
  • New Product Launches
  • Other Developments
 
9. COMPANY PROFILES OF THE SANITARY NAPKIN INDUSTRY (Company Overview, Financial, Major Products & Recent Development)
  • Bodywise (UK) Ltd.
  • Corman S.p.A.
  • Drylock Technologies
  • Edgewell Personal Care Company
  • First Quality Enterprises, Inc.
  • Hengan International Group Company Ltd.
  • Hygienika Dystrybucja S.A.
  • Johnson & Johnson Services, Inc.
  • Kao Corporation
  • Kimberly Clark Corporation
  • Others
 
* Tentative TOC
 
LIST OF TABLES
 
Table 1.  Market Highlights Of Sanitary Napkin
Table 2.  Global Sanitary Napkin Market By Types
Table 3.  Global Sanitary Napkin Market By Product Types
Table 4.  Global Sanitary Napkin Market By Sales Channel
Table 5.  Global Sanitary Napkin Market By Geography
Table 6.  North America Sanitary Napkin Market
Table 7.  Europe Sanitary Napkin Market
Table 8.  Asia Pacific Sanitary Napkin Market
Table 9.  Latin America Sanitary Napkin Market
Table 10. Middle East And Africa Sanitary Napkin Market 
Table 11. Partnership/Collaboration/Agreements
Table 12. Mergers And Acquisitions
Table 13. New Product Development
Table 14. Other Developments
  
LIST OF FIGURES
 
Fig. 1.     Market Segmentation Of Sanitary Napkin Market 
Fig. 2.     Top-Down Approach   
Fig. 3.     Bottom-Up Approach   
Fig. 4.     Market Highlights Of Sanitary Napkin
Fig. 5.     Porter’s Five Forces Analysis
Fig. 6.     Value Chain Analysis
Fig. 7.     Global Sanitary Napkin Market By Types
Fig. 8.     Global Sanitary Napkin Market By Product Types
Fig. 9.     Global Sanitary Napkin Market By Sales Channel
Fig. 10.   Global Sanitary Napkin Market By Geography
Fig. 11.   North America Sanitary Napkin Market
Fig. 12.   Europe Sanitary Napkin Market
Fig. 13.   Asia Pacific Sanitary Napkin Market
Fig. 14.   Latin America Sanitary Napkin Market
Fig. 15.   Middle East And Africa Sanitary Napkin Market
Fig. 16.   Market Share Of Sanitary Napkin Companies
Fig. 17.   Recent Developments In Sanitary Napkin Industry
 
 
* Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.  

Objectives of Study

  • Define and measure the global market
  • Volume or revenue forecast of the global market and its various sub-segments with respect to main geographies
  • Analyze and identify major market trends along with the factors driving or inhibiting the market growth
  • Study the company profiles of the major market players with their market share
  • Analyze competitive developments

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