As per this study the Global Sanitary Napkin Market was valued USD X.XX MN (by revenue) in 2018 and is anticipated to reach USD X.XX MN by 2025 with a CAGR of X.X%.

A Sanitary Napkin is an absorbent product designed to be worn in the underwear by women and girls during menstruation or any other situation where it is necessary to absorb blood flow from the vagina. Menstrual pads are made from a range of materials depending on the brands. Some sanitary pads are disposable and are meant for single use only but most of the sanitary pads available in the market are disposable ones. Whereas, reusable sanitary pads are cloth pads that can be washed and reused over a number of times. Sanitary pads come in different sizes and shapes, with different capacity to absorb heavy as well as light menstrual bleeding.
 
Market Dynamics
 
Sanitary napkin market is gaining enormous demand among women as well as girls owing to ease of availability and affordability. Rising awareness regarding the product in rural areas along with the strong presence of vendors offering differentiated products is also expected to support market growth. Moreover, rising government initiatives in order to cater to the unmet demand of women and improve the feminine hygiene standards will further propel the market growth. Rising campaign and awareness regarding the benefits of using sanitary napkin by the various educational institutions and other regulatory bodies are also expected to augment the market growth. However, intense competition and availability of substitute products like menstrual cups and tampons are likely to hamper the market growth.
 
This detailed market study is centered on the data obtained from multiple sources and is analyzed using numerous tools including porter’s five forces analysis, market attractiveness analysis and value chain analysis. These tools are employed to gain insights of the potential value of the market facilitating the business strategists with the latest growth opportunities. Additionally, these tools also provide a detailed analysis of each application/product segment in the global market of sanitary napkin.
 
Market Segmentation
 
The broad sanitary napkin market has been sub-grouped into type, product type, and sales channel. The report studies these subsets with respect to the geographical segmentation. The strategists can gain a detailed insight and devise appropriate strategies to target specific market. This detail will lead to a focused approach leading to identification of better opportunities.
 
By Type

• Menstrual Pad
• Pantyliner

 
By Product Type

• Disposable
• Re-usable

 
By Sales Channel

• Supermarket/Hypermarket
• Drug Stores
• Convenience Stores
• Retail Stores
• Others

 
Regional Analysis
 
Furthermore, the report comprises of the geographical segmentation which mainly focuses on current and forecast demand for sanitary napkin in North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The report further focuses on demand for individual application segments in all the regions.
 
Europe Sanitary Napkin Market By Revenue (USD MN)


 
The report also covers detailed competitive landscape including company profiles of key players operating in the global market. The key players in the sanitary napkin market includes Bodywise (UK) Ltd., Corman S.p.A., Drylock Technologies, Edgewell Personal Care Company, First Quality Enterprises, Inc., Hengan International Group Company Ltd., Hygienika Dystrybucja S.A., Johnson & Johnson Services, Inc., Kao Corporation, Kimberly Clark Corporation, Millie and More Pty Ltd., Napco Consumer Products Company Ltd., Naty AB, Ontex International N.V., Premier FMCG (Pty) Limited, Procter & Gamble, Seventh Generation, Inc., Svenska Cellulosa Aktiebolaget, Toruńskie Zakłady Materiałów Opatrunkowych S.A., and Unicharm Corporation. An in-depth view of the competitive outlook includes future capacities, key mergers & acquisitions, financial overview, partnerships, collaborations, new product launches, new product developments and other developments with information in terms of H.Q.
 
 
METHODOLOGY:
 
A combination of primary and secondary research has been used to determine the market estimates and forecasts. Sources used for secondary research include (but not limited to) Paid Data Sources, Company Websites, Technical Journals, Annual Reports, SEC Filings and various other industry publications. Specific details on methodology used for this report can be provided on demand.