The global demand for Rice Flakes Market is presumed to reach the market size of nearly USD XX MN by 2030 from USD XX MN in 2022 with a CAGR of XX% under the study period 2023 - 2030.
Rice flakes, also known as flattened rice or poha, are a traditional food ingredient commonly used in South Asian cuisine, particularly in India, Nepal, Bangladesh, and some parts of Southeast Asia. These are made by parboiling rice, then flattening it into thin, flat flakes. These flakes are typically white or light beige in colour and have a light, delicate texture. These are versatile and can be used in various ways in cooking. They are commonly used to make breakfast dishes, snacks, and desserts.
Market Dynamics
The demand for convenient and ready-to-eat foods is increasing, and rice flakes offer a quick and easy meal option. Busy lifestyles and the need for instant food choices have boosted their popularity. Additionally, the rising preference for gluten-free and healthy alternatives has contributed to the market growth. These are naturally gluten-free, making them suitable for individuals with gluten sensitivities. The awareness related to gluten-related disorders and health-conscious among consumers has pushed the demand for rice flakes as a gluten-free alternative to traditional breakfast cereals or snacks. Moreover, the growing interest in traditional and ethnic cuisines has increased consumer awareness and appreciation of dishes made with these flakes. The expansion of retail distribution channels, such as supermarkets, convenience stores, and online platforms, has made rice flakes more accessible to a wider consumer base. Furthermore, the food industry utilizes them in various products, such as snack bars, breakfast cereals, bakery items, and desserts, further fueling the market's growth.
The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of rice flakes. The growth and trends of rice flakes industry provide a holistic approach to this study.
Market Segmentation
This section of the rice flakes market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Products
By Applications
- Supermarket
- Store
- On-Line
- Other
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Rice Flakes market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Rice Flakes Market Share by Region (Representative Graph)

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the rice flakes market include Royal Agro Industries, Kellogg Company, Kshipra Food, The Ludlow Nut Company. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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