The global demand for Rice Cakes Market is presumed to reach the market size of nearly USD 740.45 MN by 2028 from USD 379.97 MN in 2021 with a CAGR of 10% under the study period 2022 - 2028.
Rice cakes are sweetened rice-based food item that has been shaped, condensed, or combined into a single object. These are prepared from puffed rice pressed together into a cake and is a low-calorie alternative to bread and crackers. These cakes are rich in dietary fibre, protein, minerals, and vitamins, making them a healthy snack for all age groups. Rice cakes come in various flavours, including wholemeal varieties, fibre-rich bran, and corn varieties made primarily of maize flour.
Market Dynamics
The rice cakes market has grown significantly owing to features such as products produced using natural ingredients and thus is preferred by health-conscious consumers. Moreover, the increasing prevalence of celiac disease worldwide encourages more consumers to choose gluten-free products such as rice cakes, which drives market growth. The rice cake market is also growing due to its suitability as a snack for people with diabetes and high blood pressure. Furthermore, the growing consumption of healthy snacks in between meals will drive the growth of the global rice cakes market. In addition, demand for rice cake is rising as consumers leading a busy lifestyle require ready-to-eat healthy snacks between meals. However, natural disasters and adverse weather conditions may impede the market growth.
The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of rice cakes. The growth and trends of rice cakes industry provide a holistic approach to this study.
Market Segmentation
This section of the rice cakes market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Type
By Flavour
- Chocolate
- Apple Cinnamon
- Caramel
- Chicken
By Packaging
- Pillow Pouches
- Stick Packs
- Snack-Sized
By Distribution Channel
- Specialty Stores
- Convenience Stores
- Retail
- E-Commerce
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Rice Cakes market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Rice Cakes Market Share by Region (Representative Graph)

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the rice cakes market include Quaker Oats Company, Mars Incorporated, Element Snacks Inc., Lundberg, Tastemorr Snacks, RACIO, s.r.o., Umeya, Riso Gallo, Wangwang, General Mills Inc., Kellogg Co., Ricegrowers Ltd., PepsiCo Inc., Blue Diamond Growers, Topco Associates LLC, KAMEDA SEIKA CO. LTD., Das Foodtech Pvt. Ltd., Nishimoto Co. Ltd., Ottogi Co. Ltd., SanoRice Holding BV, Vital Health Foods, Wise Crack, Ketofy, Ambrosia Organic, Joy Snacks, Katjang, etc. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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