The global demand for Retail Bank Loyalty Program Market is presumed to reach the valuation of nearly USD XX MN by 2026 from USD XX MN in 2019 with a CAGR of XX% under the study period of 2020 - 2026.
Retail banking or consumer banking allows customers to use their local branches and other business services frequently. Retail banking services include mortgages, savings account, certificates of deposits, personal loans, and debit and credit cards. Retail banks are involved in taking care of the demands of retail clients. Loyalty programs are structured programs that motivate the customers to use the same bank's business associated services again and again. These programs include discounts, reward schemes, and other financial benefits to the regular customer. The loyalty program offered by the bank applies to both personal as well as a business user. The programs are of various types, such as corporate solutions, B2B solutions, and B2C solutions.
The global market for retail banking loyalty programs is experiencing growth because many retail banks are offering loyalty programs to their customers. As loyalty programs are revenue-generating and cost-saving, they are gaining popularity, resulting in the market's growth. The other significant factors that are contributing to the market include growing digitalization and increased online banking. During this global economic crisis caused by the COVID-19 pandemic, many retail banks are applying loyalty programs to enhance their performances.
The report covers Porter’s Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level.
Additionally, these tools also give inclusive assessment of each application/product segment in the global market of retail bank loyalty program.
The entire retail bank loyalty program market has been sub-categorized into product and applications. The report provides an analysis of these subsets with respect to the geographical segmentation. This research study will keep marketer informed and helps to identify the target demographics for a product or service.
- B2C Solutions
- B2B Solutions
- Personal User
- Business User
This section covers regional segmentation which accentuates on current and future demand for retail bank loyalty program market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.
Global Retail Bank Loyalty Program Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the retail bank loyalty program market include Maritz, FIS Corporate, IBM, Aimia, TIBCO Software, Hitachi-solutions, Oracle Corporation, Comarch, Loyalty Lab, Exchange Solutions, Bpm’online, Customer Portfolios. This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
This market research report has been produced by gathering information on the basis of primary and secondary research. Secondary research has been done by using various sources which include (but not limited to) Company Websites, Paid Data Sources, Technical Journals, Financial Reports, SEC Filings, and other different industry publications.
If specific information is required which is not currently within the scope of the report, it can be provided as a part of customization.