The global demand for Precision Viticulture Market is presumed to reach the market size of nearly USD 4.29 BN by 2030 from USD 1.97 BN in 2022 with a CAGR of 10.24% under the study period 2023 - 2030.
Precision viticulture is an advanced and technology-driven approach to grape growing and vineyard management that leverages various technologies and data-driven techniques to optimize grape production. It involves the use of precision agriculture tools, sensors, data analytics, and geospatial technology to make informed and site-specific decisions in vineyard management.
Market Dynamics
The Precision viticulture market is thriving, propelled by the adoption of advanced technologies transforming grape growing and vineyard management. This approach optimizes grape quality by employing data-driven strategies tailored to specific zones within a vineyard. The result is increased yields, improved resource efficiency, and enhanced disease management through real-time monitoring and early intervention. Precision viticulture enables data-driven decision-making, utilizing data analytics and geospatial technology for precise planning of irrigation, fertilization, and harvesting. Automation and robotics contribute to labor efficiency, addressing challenges in the agricultural workforce. The market responds to the rising demand for premium wines, aligning Precision viticulture with the quest for high-quality grape production. Supportive government policies, technological advancements, and the integration of Internet of Things (IoT) devices further drive the adoption of precision viticulture, positioning it as a comprehensive and sustainable approach to modern vineyard management.
The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of precision viticulture. The growth and trends of precision viticulture industry provide a holistic approach to this study.
Market Segmentation
This section of the precision viticulture market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Product
- Software
- Hardware
- Services
By Technology Type
- Guidance Systems
- Remote Sensing
- Variable Rate Technology
By Output Type
- Wine
- Table Grapes
- Dry Grapes
By Application
- Yield Monitoring
- Field Mapping
- Crop Scouting
- Irrigation management
- Others
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Precision Viticulture market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Precision Viticulture Market Share by Region (Representative Graph)

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Precision Viticulture market include Tracmap, Deveron, John Deere, Trimble, Topcon, TeeJet Technologies, Groupe ICV, QuantisLabs, Terranis, and Ateknea Solutions. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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