The global demand for Posture Correction Market is presumed to reach the market size of nearly USD 6.47 BN by 2030 from USD 3.24 BN in 2022 with a CAGR of 9.02% under the study period 2023 - 2030.
Posture Correction refers to the device used to correct the body posture of individuals. They are also known as posture aid, back brace, or posture supporters. They are generally made using breathable and lightweight material. They are available in multiple designs and sizes to fit the person according to their age, weight and height. They support the back, neck and shoulders of the person and help in relieving the back pain, neck pain and swelling. They reduce frequent headaches caused due to tension in the upper back, neck and shoulders and. decrease the risk of injury. They also help in boosting the self-esteem and confidence of the individual.
Market Dynamics
The key factor driving the demand for the posture correction market is the growing rate of spinal and back disorders. Rising awareness regarding good body posture and the benefits of posture correction devices are contributing to the growth of this market. The expenditure on research and development activities of the emerging economies for advancement in medical technologies and devices is anticipated to amplify the growth of this market in the upcoming years. Rising investment in healthcare infrastructure and improving healthcare facilities are propelling the demand for this market. Continuous technological advancement, product innovations, and development are fostering the demand for this market. However, the high cost associated with these posture correction devices can hamper the growth of this market.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of posture correction. The growth and trends of posture correction industry provide a holistic approach to this study.
Market Segmentation
This section of the posture correction market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Product
- Sitting Support Devices
- Kinesiology Tape
- Posture Braces
- Others
By Distribution Channel
- Pharmacies & Retail Stores
- E-Commerce
By End User
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Posture Correction market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Posture Correction Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the posture correction market include BackJoy, Swedish Posture, Acorn International, Upright, Aspen Medical Products, LLC, Evoke Pro, Comfy Brace, ITA-Med Co., Super Ortho, Ottobock. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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