The global demand for POP Display Market is presumed to reach the market size of nearly USD 24.64 Billion by 2032 from USD 14.47 Billion in 2023 with a CAGR of 6.09% under the study period 2024 - 2032.
POP or point of purchase display is marketing material or advertising used by marketers and retailers when planning the placement of products for consumers. These displays are generally located at the checkout area or other location where the purchase decision is made. POP displays could be as simple as a sign or as a display carton.
Market Dynamics
The increasing budget of brand owners toward the promotion and marketing of their newly launched products, as POP displays are used for marketing and advertising, is stimulating the market growth. Moreover, rising demand for POP displays in advertising industry owing to effective communication through POP displays is further fueling the market growth. On the downside, the high cost associated with POP displays could hamper market growth.
The report has been created by using crucial tools such as Porter's Five Forces Model, Market Attractiveness Analysis and Value Chain analysis to help businesses around the globe navigate opportunities and challenges in the rapidly evolving marketplace with clarity. These tools also serve the detailed information of each application/product segment in the global market of POP display.
Market Segmentation
The study offers a decisive view of the global POP display market by segmenting it in terms of product type, application, style, and material. The report analyzes these subsets with respect to the regional segmentation. This research study will prepare marketers for the evolving needs of their customers.
By Product Type
- Counter Display
- Floor Display
- Gravity Feed Display
- Pallet Display (Full Pallet Display, Half Pallet Display, Quarter Pallet Display)
- Side Kick Display
- Dump Bin Displays
- Clip Strip Displays
- Other POP Displays
By Material Type
- Corrugated Board
- Foam Board
- Plastic Sheet (Expanded PVC, Acrylic, Polycarbonate, Others)
- Glass
- Metal
By Sales Channel
- Hypermarket & Supermarket
- Departmental store
- Specialty Store
- Convenience Store
- Others
By Applications
- Food & Beverages
- Cosmetics & Personal Care
- Pharmaceuticals
- Printing & Stationary
- Electronics
- Automotive
- Others
Regional Analysis
This section covers POP display market for the regions North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Regional segmentation has been done based on the present and future trends in the global POP display market along with the individual application segment across all the prominent region.
Global POP Display Market Share by Region (Representative Graph)
This research report also includes profiles of major companies operating in the global market. Some of the prominent players operating in the global POP Display market are International Paper Company, DS Smith Plc., Smurfit Kappa Group PLC., Sonoco Products Company, Menasha Packaging Company, LLC., Georgia-Pacific LLC., WestRock Company, Pratt Industries Inc., FFR Merchandising Company, Marketing Alliance Group, Felbro, Inc., Creative Displays Now, U.S. Corrugated, Inc. This section cover profiling of major players in terms of important aspects such as company overview, financial overview, business strategy, and recent developments undertaken during the forecast horizon.
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