The global demand for Personal Care Wipes Market is presumed to reach the market size of nearly USD 25.33 Billion by 2032 from USD 13.37 Billion in 2023 with a CAGR of 7.36% under the study period 2024 - 2032.
Personal care wipes are a type of wet wipe that is used for personal hygiene. These are made from materials such as cotton, polyester, and rayon. The use of personal care wipes has been increasing over the years. This is because they are more convenient than other cleaning methods, such as using a washcloth and soap or taking a shower. They also do not require any water to be used, which makes them ideal for people with limited access to water. Personal care wipes can be found at most grocery stores and pharmacies. They come in many different brands and types, including baby wipes, feminine hygiene wipes, and antibacterial hand wipes.
Market Dynamics
The personal care wipes market growth is driven by factors such as increasing disposable income and changing lifestyle habits among consumers in emerging economies. These wipes are hygienic, convenient and easy to dispose of. They are being more preferred to avoid side effects from the chemicals used in soaps. Also, the COVID-19 pandemic has increased the demand for these wipes as people become more hygiene conscious. Additionally, the usage of these wipes is scaling up as they are more effective alternative to other cleaning options (facewash, soap, cloth napkin). Inspite of all the advantages, its cost might act as a market restraint during the study period.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of personal care wipes. The growth and trends of personal care wipes industry provide a holistic approach to this study.
Market Segmentation
This section of the personal care wipes market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Product
- Baby Wipes
- Facial & Cosmetic Wipes
- Hand & Body Wipes
- Flushable Wipes
- Others
By Distribution Channel
- Supermarkets & Hypermarkets
- Pharmacies & Drugstores
- E-Commerce
- Others
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Personal Care Wipes market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Personal Care Wipes Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the personal care wipes market include Edana, Diamond Wipes International Inc., Medline Industries, The Honest Company Inc., Procter and Gamble Co., Edgewell Personal Care Co., Johnson & Johnson Services Inc, Pluswipes, Rockline Industries, KCWW. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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