The global demand for Personal Care Wipes Market is presumed to reach the market size of nearly USD 19.93 MN by 2028 from USD 12.25 MN in 2021 with a CAGR of 7.2% under the study period 2022 - 2028.
Personal care wipes are a type of wet wipe that is used for personal hygiene. These are made from materials such as cotton, polyester, and rayon. The use of personal care wipes has been increasing over the years. This is because they are more convenient than other cleaning methods, such as using a washcloth and soap or taking a shower. They also do not require any water to be used, which makes them ideal for people with limited access to water. Personal care wipes can be found at most grocery stores and pharmacies. They come in many different brands and types, including baby wipes, feminine hygiene wipes, and antibacterial hand wipes.
Market Dynamics
The personal care wipes market growth is driven by factors such as increasing disposable income and changing lifestyle habits among consumers in emerging economies. These wipes are hygienic, convenient and easy to dispose of. They are being more preferred to avoid side effects from the chemicals used in soaps. Also, the COVID-19 pandemic has increased the demand for these wipes as people become more hygiene conscious. Additionally, the usage of these wipes is scaling up as they are more effective alternative to other cleaning options (facewash, soap, cloth napkin). Inspite of all the advantages, its cost might act as a market restraint during the study period.
The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of personal care wipes. The growth and trends of personal care wipes industry provide a holistic approach to this study.
Market Segmentation
This section of the personal care wipes market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Product
- Baby Wipes
- Facial & Cosmetic Wipes
- Hand & Body Wipes
- Flushable Wipes
- Others
By Distribution Channel
- Supermarkets & Hypermarkets
- Pharmacies & Drugstores
- E-Commerce
- Others
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Personal Care Wipes market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Personal Care Wipes Market Share by Region (Representative Graph)

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the personal care wipes market include Edana, Diamond Wipes International Inc., Medline Industries, The Honest Company Inc., Procter and Gamble Co., Edgewell Personal Care Co., Johnson & Johnson Services Inc, Pluswipes, Rockline Industries, KCWW. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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Frequently Asked Questions (FAQs) about this Report
b. For the year 2021, the global market size for personal care wipes was valued at USD 12.25 Billion.
b. The global personal care wipes market growth is estimated to be close to 7.2% between 2023 and 2028.
b. In the global personal care wipes market, North America holds the largest market share.
b. The global personal care wipes market is segmented by Product (Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Flushable Wipes, Others), by Distribution Channel (Supermarkets & Hypermarkets, Pharmacies & Drugstores, E-commerce, Others).
b. The leading players in the global personal care wipes market are Edana, Diamond Wipes International Inc., Medline Industries, The Honest Company Inc., Procter and Gamble Co., Edgewell Personal Care Co., Johnson & Johnson Services Inc, Pluswipes, Rockline Industries, KCWW.
1 . PREFACE
1.1. Report Description
1.1.1. Objective
1.1.2. Target Audience
1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Market Research Process
1.3.2. Market Research Methodology
2 . EXECUTIVE SUMMARY
2.1. Highlights of Market
2.2. Global Market Snapshot
3 . PERSONAL CARE WIPES – INDUSTRY ANALYSIS
3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter’s Five Force Analysis
3.7. Market Attractiveness Analysis
3.7.1 Market Attractiveness Analysis By Product
3.7.2 Market Attractiveness Analysis By Distribution Channel
3.7.3 Market Attractiveness Analysis By Region
4 . VALUE CHAIN ANALYSIS
4.1. Value Chain Analysis
4.2. Raw Material Analysis
4.2.1. List of Raw Materials
4.2.2. Raw Material Manufactures List
4.2.3. Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
4.4.1. Direct Marketing
4.4.2. Indirect Marketing
4.4.3. Marketing Channel Development Trend
5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK
5.1. Impact Analysis of Covid-19 Outbreak
5.1.1. Direct Impact on Production
5.1.2. Supply Chain and Market Disruption
5.1.3. Financial Impact on Firms and Financial Markets
5.2. COVID-19 Impact Analysis by Production, Import, Export and Demand
5.3. Market: Pre V/S Post COVID-19
5.4. Estimated Impact of the Coronavirus (COVID-19) Epidemic
5.5. COVID-19: Micro and Macro Factor Analysis
6 . GLOBAL PERSONAL CARE WIPES MARKET ANALYSIS BY PRODUCT
6.1 Overview by Product
6.2 Historical and Forecast Data
6.3 Analysis by Product
6.4 Baby Wipes Historic and Forecast Sales by Regions
6.5 Facial & Cosmetic Wipes Historic and Forecast Sales by Regions
6.6 Hand & Body Wipes Historic and Forecast Sales by Regions
6.7 Flushable Wipes Historic and Forecast Sales by Regions
6.8 Others Historic and Forecast Sales by Regions
7 . GLOBAL PERSONAL CARE WIPES MARKET ANALYSIS BY DISTRIBUTION CHANNEL
7.1 Overview by Distribution Channel
7.2 Historical and Forecast Data
7.3 Analysis by Distribution Channel
7.4 Supermarkets & Hypermarkets Historic and Forecast Sales by Regions
7.5 Pharmacies & Drugstores Historic and Forecast Sales by Regions
7.6 E-commerce Historic and Forecast Sales by Regions
7.7 Others Historic and Forecast Sales by Regions
8 . GLOBAL PERSONAL CARE WIPES MARKET ANALYSIS BY GEOGRAPHY
8.1. Regional Outlook
8.2. Introduction
8.3. North America Sales Analysis
8.3.1. Overview, Historic and Forecast Sales Analysis
8.3.2. North America By Segment Sales Analysis
8.3.3. North America By Country Sales Analysis
8.3.4. United State Sales Analysis
8.3.5. Canada Sales Analysis
8.3.6. Mexico Sales Analysis
8.4. Europe Sales Analysis
8.4.1. Overview, Historic and Forecast Sales Analysis
8.4.2. Europe by Segment Sales Analysis
8.4.3. Europe by Country Sales Analysis
8.4.4. United Kingdom Sales Analysis
8.4.5. France Sales Analysis
8.4.6. Germany Sales Analysis
8.4.7. Italy Sales Analysis
8.4.8. Russia Sales Analysis
8.4.9. Rest Of Europe Sales Analysis
8.5. Asia Pacific Sales Analysis
8.5.1. Overview, Historic and Forecast Sales Analysis
8.5.2. Asia Pacific by Segment Sales Analysis
8.5.3. Asia Pacific by Country Sales Analysis
8.5.4. China Sales Analysis
8.5.5. India Sales Analysis
8.5.6. Japan Sales Analysis
8.5.7. South Korea Sales Analysis
8.5.8. Australia Sales Analysis
8.5.9. Rest Of Asia Pacific Sales Analysis
8.6. Latin America Sales Analysis
8.6.1. Overview, Historic and Forecast Sales Analysis
8.6.2. Latin America by Segment Sales Analysis
8.6.3. Latin America by Country Sales Analysis
8.6.4. Brazil Sales Analysis
8.6.5. Argentina Sales Analysis
8.6.6. Peru Sales Analysis
8.6.7. Chile Sales Analysis
8.6.8. Rest of Latin America Sales Analysis
8.7. Middle East & Africa Sales Analysis
8.7.1. Overview, Historic and Forecast Sales Analysis
8.7.2. Middle East & Africa by Segment Sales Analysis
8.7.3. Middle East & Africa by Country Sales Analysis
8.7.4. Saudi Arabia Sales Analysis
8.7.5. UAE Sales Analysis
8.7.6. Israel Sales Analysis
8.7.7. South Africa Sales Analysis
8.7.8. Rest Of Middle East And Africa Sales Analysis
9 . COMPETITIVE LANDSCAPE OF THE PERSONAL CARE WIPES COMPANIES
9.1. Personal Care Wipes Market Competition
9.2. Partnership/Collaboration/Agreement
9.3. Merger And Acquisitions
9.4. New Product Launch
9.5. Other Developments
10 . COMPANY PROFILES OF PERSONAL CARE WIPES INDUSTRY
10.1. Top Companies Market Share Analysis
10.2. Market Concentration Rate
10.3. Edana
10.3.1. Company Overview
10.3.2. Company Revenue
10.3.3. Products
10.3.4. Recent Developments
10.4. Diamond Wipes International Inc.
10.4.1. Company Overview
10.4.2. Company Revenue
10.4.3. Products
10.4.4. Recent Developments
10.5. Medline Industries
10.5.1. Company Overview
10.5.2. Company Revenue
10.5.3. Products
10.5.4. Recent Developments
10.6. The Honest Company Inc.
10.6.1. Company Overview
10.6.2. Company Revenue
10.6.3. Products
10.6.4. Recent Developments
10.7. Procter and Gamble Co.
10.7.1. Company Overview
10.7.2. Company Revenue
10.7.3. Products
10.7.4. Recent Developments
10.8. Edgewell Personal Care Co.
10.8.1. Company Overview
10.8.2. Company Revenue
10.8.3. Products
10.8.4. Recent Developments
10.9. Johnson & Johnson Services Inc
10.9.1. Company Overview
10.9.2. Company Revenue
10.9.3. Products
10.9.4. Recent Developments
10.10. Pluswipes
10.10.1. Company Overview
10.10.2. Company Revenue
10.10.3. Products
10.10.4. Recent Developments
10.11. Rockline Industries
10.11.1. Company Overview
10.11.2. Company Revenue
10.11.3. Products
10.11.4. Recent Developments
10.12. KCWW
10.12.1. Company Overview
10.12.2. Company Revenue
10.12.3. Products
10.12.4. Recent Developments
*Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies
LIST OF TABLES
- Market Snapshot
- Drivers : Impact Analysis
- Restraints : Impact Analysis
- List of Raw Material
- List of Raw Material Manufactures
- List of Potential Buyers
- COVID-19 Impact Analysis by Production, Import, Export and Demand
- Pre V/S Post COVID-19
- Estimated Impact Of The Coronavirus (Covid-19) Epidemic
- COVID-19: Micro and Macro Factor Analysis
- Analysis by Product (USD MN)
- Baby Wipes Market Sales by Geography (USD MN)
- Facial & Cosmetic Wipes Market Sales by Geography (USD MN)
- Hand & Body Wipes Market Sales by Geography (USD MN)
- Flushable Wipes Market Sales by Geography (USD MN)
- Others Market Sales by Geography (USD MN)
- Analysis Market by Distribution Channel (USD MN)
- Supermarkets & Hypermarkets Market Sales by Geography (USD MN)
- Pharmacies & Drugstores Market Sales by Geography (USD MN)
- E-commerce Market Sales by Geography (USD MN)
- Others Market Sales by Geography (USD MN)
- Global Personal Care Wipes Market Sales by Geography (USD MN)
- North America Market Analysis (USD MN)
- United State Market Analysis (USD MN)
- Canada Market Analysis (USD MN)
- Mexico Market Analysis (USD MN)
- Europe Market Analysis (USD MN)
- Europe Market Estimate by Country (USD MN)
- United Kingdom Market Analysis (USD MN)
- France Market Analysis (USD MN)
- Germany Market Analysis (USD MN)
- Italy Market Analysis (USD MN)
- Russia Market Analysis (USD MN)
- Spain Market Analysis (USD MN)
- Rest of Europe Market Analysis (USD MN)
- Asia Pacific Market Analysis (USD MN)
- China Market Analysis (USD MN)
- Japan Market Analysis (USD MN)
- India Market Analysis (USD MN)
- South Korea Market Analysis (USD MN)
- Australia Market Analysis (USD MN)
- Rest of Asia Pacific Market Analysis (USD MN)
- Latin America Market Analysis (USD MN)
- Brazil Market Analysis (USD MN)
- Argentina Market Analysis (USD MN)
- Peru Market Analysis (USD MN)
- Chile Market Analysis (USD MN)
- Rest of Latin America Market Analysis (USD MN)
- Middle East & Africa Market Analysis (USD MN)
- Saudi Arabia Market Analysis (USD MN)
- UAE Market Analysis (USD MN)
- Israel Market Analysis (USD MN)
- South Africa Market Analysis (USD MN)
- Rest of Middle East and Africa Market Analysis (USD MN)
- Partnership/Collaboration/Agreement
- Mergers And Acquisition
LIST OF FIGURES
- Research Scope of Personal Care Wipes Report
- Market Research Process
- Market Research Methodology
- Global Personal Care Wipes Market Size, by Region (USD MN)
- Porters Five Forces Analysis
- Market Attractiveness Analysis by Product
- Market Attractiveness Analysis by Distribution Channel
- Market Attractiveness Analysis by Region
- Value Chain Analysis
- Global Market Analysis by Product (USD MN)
- Baby Wipes Market Sales by Geography (USD MN)
- Facial & Cosmetic Wipes Market Sales by Geography (USD MN)
- Hand & Body Wipes Market Sales by Geography (USD MN)
- Flushable Wipes Market Sales by Geography (USD MN)
- Others Market Sales by Geography (USD MN)
- Global Market Analysis by Distribution Channel (USD MN)
- Supermarkets & Hypermarkets Market Sales by Geography (USD MN)
- Pharmacies & Drugstores Market Sales by Geography (USD MN)
- E-commerce Market Sales by Geography (USD MN)
- Others Market Sales by Geography (USD MN)
- Global Market by Revenue
- North America Market by Revenue
- Europe Market by Revenue
- Asia Pacific Market by Revenue
- Latin America Market by Revenue
- Middle East & Africa Market by Revenue
- Recent Development in Industry
- Top Companies Market Share Analysis
* Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.