The global demand for Panty Liner Market is presumed to reach the market size of nearly USD 9.99 BN by 2030 from USD 5.9 BN in 2022 with a CAGR of 6.8% under the study period of 2023 - 2030. Regarding volume, the market was calculated XX Thousand Units in 2022 and forecast to touch XX Thousand Units by 2030 with a CAGR of XX% during 2023-2030.
A panty liner, also known as a panty shield or pantiliner, is a thin, absorbent pad designed to be worn inside the underwear by individuals, primarily women, to absorb daily vaginal discharge, light menstrual flow, or to provide an extra layer of protection against occasional spotting or leaks. These are much thinner and narrower compared to regular menstrual pads or sanitary napkins.
The panty liner market is experiencing growth driven by factors associated with women's health, hygiene, convenience, and lifestyle choices. Increasing awareness of women's health and menstrual hygiene has led to a higher demand for panty liners. They are appreciated for their ease of use, comfort, and the confidence they provide in managing daily vaginal discharge, light menstrual flow, or spotting. The variety of sizes, shapes, and absorbency levels available allows individuals to choose products that suit their specific needs. The disposable nature of these liners, coupled with their portability, makes them a convenient solution for maintaining hygiene both at home and on the go. Women with busy, active lifestyles often turn to these options for their practicality. Advancements in materials and technology have led to improved comfort and absorbency in panty liners, driving consumer preference. Marketing efforts and promotions by manufacturers and brands have also contributed to increasing awareness and product adoption. While traditional factors like convenience and comfort remain key drivers, evolving societal norms, cultural shifts, and changing perspectives on women's health and hygiene have further fueled the acceptance and use of panty liners.
The report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of panty liner. The growth and trends of Panty Liner Industry provide a holistic approach to this study.
This section of the panty liner market report provides detailed data on the segments by analyzing them at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Product Type
By Category
By Price
By Size
By Distribution Channel
This section covers the regional outlook, which accentuates current and future demand for the Panty Liner market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the panty liner market include Procter & Gamble (Always), Kimberly-Clark (Carefree), Edgewell Personal Care (Stayfree), Essity (Libresse), Ontex Group (Lil-Lets), Kao Corporation (Laurier), First Quality Enterprises, Bodywise (Bodyform), Bella Flor, Nua Woman. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
1 . PREFACE
1.1. Report Description
1.1.1. Objective
1.1.2. Target Audience
1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Market Research Process
1.3.2. Market Research Methodology
2 . EXECUTIVE SUMMARY
2.1. Highlights of Market
2.2. Global Market Snapshot
3 . PANTY LINER – INDUSTRY ANALYSIS
3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter’s Five Force Analysis
3.7. Market Attractiveness Analysis
3.7.1 Market Attractiveness Analysis By Product Type
3.7.2 Market Attractiveness Analysis By Category
3.7.3 Market Attractiveness Analysis By Price
3.7.4 Market Attractiveness Analysis By Size
3.7.5 Market Attractiveness Analysis By Distribution Channel
3.7.6 Market Attractiveness Analysis By Region
4 . VALUE CHAIN ANALYSIS
4.1. Value Chain Analysis
4.2. Raw Material Analysis
4.2.1. List of Raw Materials
4.2.2. Raw Material Manufactures List
4.2.3. Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
4.4.1. Direct Marketing
4.4.2. Indirect Marketing
4.4.3. Marketing Channel Development Trend
5 . GLOBAL PANTY LINER MARKET ANALYSIS BY PRODUCT TYPE
5.1 Overview by Product Type
5.2 Historical and Forecast Data
5.3 Analysis by Product Type
5.4 Scented Historic and Forecast Sales by Regions
5.5 Unscented Historic and Forecast Sales by Regions
6 . GLOBAL PANTY LINER MARKET ANALYSIS BY CATEGORY
6.1 Overview by Category
6.2 Historical and Forecast Data
6.3 Analysis by Category
6.4 Organic Historic and Forecast Sales by Regions
6.5 Non-organic His ...