The global demand for Optical Brightener Market is presumed to reach the valuation of nearly USD XX MN by 2028 from USD XX MN in 2021 with a CAGR of XX% under the study period of 2022 - 2028. Whereas with regards to volume, the market was calculated XX KT in 2021 and foreseen to touch XX KT by 2028 with a CAGR of XX% during 2022-2028.
Optical brighteners are colorless fluorescent dyes added to a substance to appear white and thus cleaner. It is famous for its use in liquid and powder laundry detergents to make clothing appear cleaner. Optical brightener works by transforming ultraviolet light into visible light on the spectrum's blue side, causing the substance to reflect a more significant proportion of visible light and making it appear brighter. Besides the detergent application, it is used in the manufacturing of paper, textiles, plastics, paint, photographic industry, feather, leather, furs, paints, fats, gelatin, printing inks, adhesives, circuit boards, coating for golf balls, appliances, printing inks, and cosmetics.
Rising use in the detergent making is steering the demand for optical brightener. Optical brighteners are an integral part of all washing powders. New uses of optical brighteners to create new opportunities for the market. OBs are now increasingly used for paper, paint, feather, adhesives, circuit boards, printing inks, and cosmetics. OB's high brightness and whiteness impart the sensation of cleanliness and help increase the text's legibility due to the contrast. Growing demand is also witnessed from home care and I&I industries. Looking towards the growing market of specialty optical brightener, market players are extending their product portfolio and adopting merger & acquisition strategies to build a market position. However, due to their environmental properties, some end users exclude them from use in detergents and other laundry chemicals to avoid leaching of OBAs to the environments with the washing water. This is estimated to hinder the market significantly.
The report covers Porter’s Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level.
Additionally, these tools also give inclusive assessment of each segment in the global market of optical brightener.
This section of the optical brightener market report provides detailed data on the segments by analyzing them geographically, thereby assisting the strategist in identifying the target demographics for the respective product or service..
- Dicarboxylic Acid
- Diphenyl Pyrazoline
- Cinnamic Acid
By End User
- Detergents And Soaps
- Synthetics And Plastics
- Consumer Products
- Security And Safety
- Textiles And Apparel
This section covers regional segmentation which accentuates on current and future demand for optical brightener market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.
Global Optical Brightener Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the optical brightener market include BASF SE, Huntsman International LLC, RPM International Inc, Eastman Chemical Company, 3V Sigma S.p.A, Teh Fong Min International, Akzo Nobel N.V., Archroma, Dayglo Color Corp, Meghmani Group.S. This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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