Global Oatmeal Market Report By Type (Whole Oat Groats, Steel Cut Oats, Scottish Oats, Regular Rolled Oats, Quick Rolled Oats, Instant Oats, Others), Distribution Channel (Hypermarket, Supermarket, Specialty Retailers, Convenience Stores, Independent Retailers, Others) And By Regions - Industry Trends, Size, Share, Growth, Estimation And Forecast, 2018-2025
January 2019
Report Formats:

As per this study the Global Oatmeal Market was valued USD 2.3 BN (by revenue) in 2018 and is anticipated to reach USD 3.0 BN by 2025 with a CAGR of 3.5%.
Oatmeal is the healthy breakfast cereal made up of rolled and milled hulled oat grains. Oatmeal is a rich source of proteins, starchy carbohydrates, dietary fibers, vitamins, and minerals. Apart from this, it includes antioxidants and various bioactive compounds that aid in safeguarding against chronic medical conditions such as heart disease, diabetes, and cancer. Ideally, oatmeal is consumed in form of porridge when cooked with milk or water, but nowadays, oatmeal cookies, cakes, and desserts are widely consumed owing to its nutritional benefits of oats.
Market Dynamics
The rising popularity of oatmeal owing to its high nutrient contents and ease of cooking is driving the market growth. Growing health-conscious population leading to high preference towards healthy meal is further fueling the oatmeal market growth. The wide range of flavored oatmeals is again pushing the market growth. Also, However, the availability of substitutes such as cornflakes, buckwheat groats, and quinoa, may hamper the market demand. Nevertheless, growing demand for oatmeal cake, cookies, desserts and other ready to eat snacks is expected to fuel the market growth in the coming years.
This detailed market study is centered on the data obtained from multiple sources and is analyzed using numerous tools including porter’s five forces analysis, market attractiveness analysis and value chain analysis. These tools are employed to gain insights of the potential value of the market facilitating the business strategists with the latest growth opportunities. Additionally, these tools also provide a detailed analysis of each application/product segment in the global market of oatmeal.
Market Segmentation
The broad oatmeal market has been sub-grouped into type and distribution Channel. The report studies these subsets with respect to the geographical segmentation. The strategists can gain a detailed insight and devise appropriate strategies to target specific market. This detail will lead to a focused approach leading to identification of better opportunities.
By Type

  • Whole Oat Groats
  • Steel Cut Oats
  • Scottish Oats
  • Regular Rolled Oats
  • Quick Rolled Oats
  • Instant Oats
  • Others
By Distribution Channel
  • Hypermarket
  • Supermarket
  • Specialty Retailers
  • Convenience Stores
  • Independent Retailers
  • Others
Regional Analysis
Furthermore, the report comprises of the geographical segmentation, which mainly focuses on current and forecast demand for oatmeal in North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The report further focuses on demand for individual application segments in all the regions.
Europe Oatmeal Market By Revenue (USD MN)
Europe Oatmeal Market By Revenue
The report also covers detailed competitive landscape including company profiles of key players operating in the global market. The key players in the oatmeal market includes Bagrry's India Ltd., Cargill Incorporated, General Mills, Inc., Hamlyn's Of Scotland, Kellogg Company, Nature's Path Foods, Inc., Nestle S.A., PepsiCo, Inc. (The Quaker Oats Company), Post Holdings, Inc. (Weetabix Ltd.) and World Finer Foods Inc. among others. An in-depth view of the competitive outlook includes future capacities, key mergers & acquisitions, financial overview, partnerships, collaborations, new product launches, new product developments and other developments with information in terms of H.Q.

A combination of primary and secondary research has been used to determine the market estimates and forecasts. Sources used for secondary research include (but not limited to) Paid Data Sources, Company Websites, Technical Journals, Annual Reports, SEC Filings and various other industry publications. Specific details on methodology used for this report can be provided on demand. 


  • Introduction To Oatmeal
  • Report Description
    • Objectives Of The Study
    • Assumptions
  • Research Scope
  • Research Methodology
    • Data Source
  • Market Highlight
  • Global Oatmeal Market: Snapshot
  • Drivers
  • Restraints
  • Opportunities
  • Porter’s Five Forces Analysis
  • Value Chain Analysis
  • Market In Whole Oat Groats
  • Market In Steel Cut Oats
  • Market In Scottish Oats
  • Market In Regular Rolled Oats
  • Market In Quick Rolled Oats
  • Market In Instant Oats
  • Market In Others
  • Market In Hypermarket
  • Market In Supermarket
  • Market In Specialty Retailers
  • Market In Convenience Stores
  • Market In Independent Retailers
  • Market In Others
  • North America (NA)
    • North America Market Estimates
    • North America Market Estimates By Country
    • United States (U.S.) Market Estimates By Segments
    • Rest Of North America Market Estimates By Segments
  • Europe (EU)
    • Europe Market Estimates
    • Europe Market Estimates By Country
    • United Kingdom (UK) Market Estimates By Segments
    • Germany Market Estimates By Segments
    • France Market Estimates By Segments
    • Rest Of Europe Market Estimates By Segments
  • Asia Pacific (APAC)
    • Asia Pacific Market Estimates
    • Asia Pacific Market Estimates By Country  
    • China Market Estimates By Segments
    • Japan Market Estimates By Segments
    • India Market Estimates By Segments
    • Rest Of Asia Pacific Market Estimates By Segments  
  • Latin America (LA)   
    • Latin America Market Estimates
    • Latin America Market Estimates By Country
    • Brazil Market Estimates By Segments
    • Rest Of Latin America Market Estimates By Segments
  • Middle East And Africa (MEA)   
    • Middle East And Africa Market Estimates
    • Middle East And Africa Market Estimates By Country
    • Middle East Market Estimates By Segments
    • Africa Market Estimates By Segments
  • Market Competition
  • Partnerships/Collaborations/Agreements
  • Mergers And Acquisitions
  • New Product Launches
  • Other Developments
8. COMPANY PROFILES OF THE OATMEAL INDUSTRY (Company Overview, Financial, Major Products & Recent Development)
  • Bagrry's India Ltd.
  • Cargill Incorporated
  • General Mills, Inc.
  • Hamlyn's Of Scotland
  • Kellogg Company
  • Nature's Path Foods, Inc.
  • Nestle S.A.
  • PepsiCo, Inc. (The Quaker Oats Company)
  • Post Holdings, Inc.
  • World Finer Foods Inc.
* Tentative TOC
Table 1.  Market Highlights Of Oatmeal
Table 2.  Global Oatmeal Market By Type
Table 3.  Global Oatmeal Market By Distribution Channel
Table 4.  Global Oatmeal Market By Geography
Table 5.  North America Oatmeal Market
Table 6.  Europe Oatmeal Market
Table 7.  Asia Pacific Oatmeal Market
Table 8.  Latin America Oatmeal Market
Table 9.  Middle East And Africa Oatmeal Market 
Table 10. Partnership/Collaboration/Agreements
Table 11. Mergers And Acquisitions
Table 12. New Product Development
Table 13. Other Developments
Fig. 1.     Market Segmentation Of Oatmeal Market 
Fig. 2.     Top-Down Approach   
Fig. 3.     Bottom-Up Approach   
Fig. 4.     Market Highlights Of Oatmeal
Fig. 5.     Porter’s Five Forces Analysis
Fig. 6.     Value Chain Analysis
Fig. 7.     Global Oatmeal Market By Type
Fig. 8.     Global Oatmeal Market By Distribution Channel
Fig. 9.     Global Oatmeal Market By Geography
Fig. 10.   North America Oatmeal Market
Fig. 11.   Europe Oatmeal Market
Fig. 12.   Asia Pacific Oatmeal Market
Fig. 13.   Latin America Oatmeal Market
Fig. 14.   Middle East And Africa Oatmeal Market
Fig. 15.   Market Share Of Oatmeal Companies
Fig. 16.   Recent Developments In Oatmeal Industry
* Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.  

Objectives of Study

  • Define and measure the global market
  • Volume or revenue forecast of the global market and its various sub-segments with respect to main geographies
  • Analyze and identify major market trends along with the factors driving or inhibiting the market growth
  • Study the company profiles of the major market players with their market share
  • Analyze competitive developments

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