The global demand for Nutraceuticals Market is presumed to reach the market size of nearly USD 880.52 BN by 2030 from USD 358.49 BN in 2022 with a CAGR of 10.5% under the study period 2023 - 2030.
Nutraceuticals are products that combine aspects of nutrition and pharmaceuticals. These products are derived from natural food sources and are marketed as having potential health benefits beyond basic nutritional value. The term "nutraceutical" is a fusion of "nutrition" and "pharmaceutical," highlighting the dual role of these products. These include vitamins, minerals, herbal extracts, amino acids, antioxidants, probiotics, and other dietary components. They are often available in various forms, such as capsules, tablets, powders, and liquids. These products are distinct from pharmaceutical drugs as they do not diagnose, treat, or cure specific diseases. Instead, they are promoted as supporting overall health and well-being.
Market Dynamics
The nutraceuticals market is being propelled by several pivotal factors. Increasing health awareness and a shift towards preventive healthcare have spurred the demand for products offering health benefits beyond basic nutrition. The prevalence of chronic diseases and an aging population have elevated interest in nutraceuticals that claim to support disease management and healthy aging. Consumers' preference for natural, organic options aligns with nutraceuticals' often plant-derived sources. Ongoing research, technological advancements, and changing lifestyles have resulted in innovative nutraceutical products that target specific health concerns. Evolving regulations, celebrity endorsements, and personalized nutrition trends enhance the market's growth. The rise of e-commerce expands access to nutraceutical products.
The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of nutraceuticals. The growth and trends of nutraceuticals industry provide a holistic approach to this study.
Market Segmentation
This section of the nutraceuticals market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Product Type
- Dietary Supplements
- Functional Foods
- Functional Beverages
By Distribution Channel
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Retail
- Others
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Nutraceuticals market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Nutraceuticals Market Share by Region (Representative Graph)

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Nutraceuticals market include Herbalife Nutrition Ltd. (California, United States), Archer Daniels Midland Company (Illinois, United States), General Mills (Minnesota, United States), PepsiCo Inc. (New York, United States), BASF SE (Mannheim, Germany), Abbott (Illinois, United States), Amway (Michigan, United States), Glanbia Plc. (Ireland), Danone S.A. (Paris, France), Nestle 5.A. (Vevey, Switzerland). This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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