Global Non-Alcoholic Beer Market Overview
According to our research study, the global non-alcoholic beer market was sized at around USD 16 Billion in 2019 and is estimated to reach over USD XX Billion in 2026, representing a CAGR of 7.5% during the forecast period. The non-alcoholic beverages or low alcoholic beverages demand is gaining traction in recent years due to growing awareness among consumers about health hazards with alcohol. Non-alcoholic or low alcoholic beer is becoming a new-found temper globally with changing consumers' alcohol consumption habits. Factor such as rapid urbanization, a growing trend of pubbing and clubbing coupled with increasing disposable income are propelling the consumption of alcoholic beer as a substitute for alcoholic beverages. The rising number of health-conscious people and strict rules and regulations over drink and drive contributes significantly to the global market. However, the availability of other options like carbonated drinks is hindering the global market. Changing consumer trends and lucrative opportunities from Europe and America are foreseen to reshape the market's outlook.
The report studies few key players of the global non-alcoholic beer market in detail covering the company profile, product list and financial details. The companies included in the report are Heineken N.V, Suntory Beer, Bernard Brewery, Big Drop Brewing Co, Moscow Brewing company, Anheuser-Busch InBev, Carlsberg, Anheuser-Busch InBev SA, Krombacher Brauerei, Erdinger Weibbrau.
The global non-alcoholic beer market has been segmented into product, material, technology, sales channels, and region.
Analysis, by Product
Based on type, the market is divided into alcohol-free and low alcohol beer. Based on technology, the market is categorized into restricted fermentation and dealcoholization. In 2019, the alcohol-free segment dominated the global non-alcoholic beer market. Rising consumption of products as a sports drink, especially the midst athletes and youngsters, has enhanced the market growth. Alcohol-free products are allowed to sell at a convenience store, resulting in boosting sales: easy availability and considerable retailer margin influencing product adoption among the local retailers. Additionally, the rising organized retail sector in emerging countries has positively impacted overall growth.
Analysis, by Material
In terms of material, the market is fragmented into malted grains, hops, yeast, and enzymes. In 2019, malted grains accounted for the highest share in the alcoholic beer market. They are majorly used in the production of non-alcoholic beer. Factors such as enhanced sweetness, colour, enriched aroma, and extended shelf life are expected to drive the segment demand. Additionally, high enzyme concentration leading to efficient starch conversion and enhanced fermentation provides a positive outlook for malted grains, including barley.
Analysis, by Technology
Dealcoholization accounted for the maximum share in 2019. Increasing demand for inducing a natural and robust flavour coupled with low operational costs will increase the use of dealcoholization technology. This process facilitates a reliable single-pass removal process, thus enabling faster separation of alcohol and water contents, further boosting the segment growth.
Analysis, by Sales Channels
By the sales channel, the market is segmented into liquor stores, convenience stores, supermarkets, online stores, and restaurants & bars. Supermarkets will be leading the global non-alcoholic beer market throughout the forecast period. Supermarket chains are thriving on increasing sales with several innovative ways to propel more consumers’ spending on non-alcoholic beverages. Shifting trends towards one-stop shopping globally due to changing lifestyles will drive the industry demand. Additionally, growing investments in supermarket chains due to higher discounts and flexibility offered in product comparison will foster the demand for non-alcohol beer purchases through supermarkets.
Analysis, by Region
Europe is a major attraction for the non-alcoholic beer market due to wide-ranging product availability, established distribution channel, and many product launches. The UK is among the critical demands for non-alcoholic beer due to its high product adoption rate and increasing penetration of dry-January events. Asia Pacific is expected to grow with the highest CAGR during the forecast period owing to government regulations on alcohol consumption, drunk driving norms, and personal preferences. Increasing inclination towards adopting the western lifestyle and rising health awareness regarding the ill effects of alcohol consumption are expected to fuel the product demand.
Market Segmentation covered in the Report:
- Alcohol Free
- Low alcohol beer
- Malted Grains
By Sales Channel
- Restricted Fermentation
- Liquor Stores
- Convenience Stores
- Online Stores
- North America
- Asia Pacific
- Latin America
- Middle East and Africa
This market research report has been produced by gathering information on the basis of primary and secondary research. Secondary research has been done by using various sources which include (but not limited to) Company Websites, Paid Data Sources, Technical Journals, Financial Reports, SEC Filings, and other different industry publications.
If specific information is required which is not currently within the scope of the report, it can be provided as a part of customization.