The global demand for Next Generation Packaging Market is presumed to reach the market size of nearly USD XX MN by 2030 from USD XX MN in 2022 with a CAGR of 7.29% under the study period 2023 - 2030.
Next generation packaging is a broad term that refers to innovative and advanced packaging solutions and technologies that are designed to address various challenges and opportunities in the packaging industry. These innovations are often driven by factors such as sustainability, product protection, convenience, and consumer engagement.
Market Dynamics
Sustainability is a paramount concern, with consumers and regulatory authorities demanding eco-friendly, waste-reducing packaging materials. Consumer convenience is also a key driver, pushing for packaging that offers easy access, resealable features, and on-the-go options. The growth of e-commerce has spurred the development of packaging that ensures product protection during shipping and enhances the unboxing experience. Smart packaging, incorporating technologies like QR codes and RFID tags, improves consumer engagement and provides valuable product information. Health and safety concerns have pushed the development of tamper-evident packaging and technologies that safeguard product integrity. Regulatory requirements, such as bans on single-use plastics and mandates for recyclability, influence the adoption of sustainable packaging practices. Branding and marketing play a crucial role encouraging innovative and eye-catching packaging designs to differentiate products. Anti-counterfeiting measures, food waste reduction, personalization, 3D printing, augmented reality packaging, and supply chain efficiency are further contributing factors. The Next generation packaging market continues to evolve to meet changing consumer expectations and industry trends, with constant innovations by companies in the packaging sector.
The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of next generation packaging. The growth and trends of next generation packaging industry provide a holistic approach to this study.
Market Segmentation
This section of the next generation packaging market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Type
- Active Packaging
- Intelligent Packaging
- Modified Atmosphere Packaging
By Application
- Food & Beverages
- Healthcare & Pharmaceuticals
- Personal Care
- Logistics & Supply Chain
- Others
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Next Generation Packaging market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Next Generation Packaging Market Share by Region (Representative Graph)

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Next Generation Packaging market include Amcor, WestRock, Sonoco, Sealed Air, Stora Enso, Bemis, MULTIVAC, WS Packaging, Active Packaging, ULMA Packaging. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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