Global Neuromarketing Technology Market Report By Technology (Functional Magnetic Resonance Imaging, Electroencephalography (EEG), Steady State Topography, Eye Tracking And Magnetoencephalography (MEG)) And By Regions - Industry Trends, Size, Share, Growth, Estimation And Forecast, 2019-2026

ID:VMR11210295
January 2020
Report Formats:

Rising focus on the impact of various marketing activities is the major driver driving market growth. Growing adoption of innovative marketing activities coupled with increasing investment in neuromarketing to maximize the profitability is fueling the market growth. Rising adoption of neuromarketing in media & marketing, advertising, retail, telecommunication is further boosting market growth. Cutthroat competition leading to an increase in a marketing campaign for sustainability is further pushing the adoption of neuroscience for marketing purpose.

The latest report by Value Market Research expects the Global Neuromarketing Technology Market to reach USD 770 billion by 2025. It was valued USD 337.5 million in 2018. The report foresees a 12.5% CAGR from 2019 to 2025.
 
FUNCTIONAL MAGNETIC RESONANCE IMAGING SYSTEM (FMRI) DOMINATED THE SEGMENT
By technology, the Functional Magnetic Resonance Imaging system (fMRI) emerged as the leading segment in 2108. The growing popularity of fMRI system owing to its excellent ability to image deep brain structures, especially those involved in emotional responses to offer more accurate results, is driving the segment growth. Rising adoption in retail, media & marketing, telecommunication and other end-use industries is further fueling the market growth.
 
NORTH AMERICA LED THE REGIONAL MARKET
In 2018, North America dominated the market by accounting the maximum market share. The rise in spending on neuronal research coupled with the strong presence of prominent players are driving the regional market growth. Technologically advanced infrastructure along with rapid adoption of the technology is again boosting the market growth.
 
MAJOR PLAYERS OF THE MARKET
Prominent players of the market are Behavior and Brain Lab, Cadwell Industries Inc., Compumedics  Limited, Css/Data intelligence, Merchant Mechanics, Neural Sense, Neurospire Inc., Nviso, Olson Zaltman Associates, Sensomotoric Instruments GMBH, Sr Labs, SR Research, Synetiq Ltd and The Neilsen Company LLC.

As per this study the Global Neuromarketing Technology Market was valued USD XXX.X MN (by revenue) in 2019 and is anticipated to reach USD XXX MN by 2026 with a CAGR of XX.X%.
 
Neuromarketing refers to the study of neuroscience and market research. It is a field of study on the brain’s responsiveness to advertisement and branding activities. Neuromarketing provides data regarding human preferences and emotional responsiveness for various products and advertisement.  It includes technologies such as function MRI or fMRI, EEG, MEG, etc. to measure the brain’s activity in response to marketing activity.
 
Market Dynamics
 
Growing adoption of technology across telecommunication, media and retail sector to measure the effect of advertising is driving the market growth. Increasing spending by the key players on the technology to monitor and measure impact of campaigns, advertisement and branding is boosting the market growth. However, the high cost of the technology may hamper the market growth. Nevertheless, ongoing advancement to reduce the cost of the technology may push the market demand in the forecasting period.
 
This detailed market study is centered on the data obtained from multiple sources and is analyzed using numerous tools including porter’s five forces analysis, market attractiveness analysis and value chain analysis. These tools are employed to gain insights of the potential value of the market facilitating the business strategists with the latest growth opportunities. Additionally, these tools also provide a detailed analysis of each application/product segment in the global market of neuromarketing technology.
 
Market Segmentation
 
The broad neuromarketing technology market has been sub-grouped into technology. The report studies these subsets with respect to the geographical segmentation. The strategists can gain a detailed insight and devise appropriate strategies to target specific market. This detail will lead to a focused approach leading to identification of better opportunities.
 
By Technology

  • Functional Magnetic Resonance Imaging
  • Electroencephalography (EEG)
  • Steady State Topography
  • Eye Tracking
  • Magnetoencephalography (MEG)
 
Regional Analysis
 
Furthermore, the report comprises of the geographical segmentation, which mainly focuses on current and forecast demand for neuromarketing technology in North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The report further focuses on demand for individual application segments in all the regions.
 
Europe Neuromarketing Technology Market By Revenue (USD MN)
 

 
The report also covers detailed competitive landscape including company profiles of key players operating in the global market. The key players in the neuromarketing technology market include Behavior and Brain Lab, Cadwell Industries Inc., Compumedics  Limited, Css/Data intelligence, Merchant Mechanics, Neural Sense, Neurospire Inc., Nviso, Olson Zaltman Associates, Sensomotoric Instruments GMBH, Sr Labs, SR Research, Synetiq Ltd and The Neilsen Company LLC. An in-depth view of the competitive outlook includes future capacities, key mergers & acquisitions, financial overview, partnerships, collaborations, new product launches, new product developments and other developments with information in terms of H.Q.
 
 
METHODOLOGY:
 
A combination of primary and secondary research has been used to determine the market estimates and forecasts. Sources used for secondary research include (but not limited to) Paid Data Sources, Company Websites, Technical Journals, Annual Reports, SEC Filings and various other industry publications. Specific details on methodology used for this report can be provided on demand.

1 . PREFACE
       1.1. Report Description
           1.1.1. Objective
           1.1.2. Target Audience
           1.1.3. Unique Selling Proposition (USP) & offerings
       1.2. Research Scope
       1.3. Research Methodology
           1.3.1. Market Research Process
           1.3.2. Market Research Methodology
 
2 . EXECUTIVE SUMMARY
       2.1. Highlights of Neuromarketing Technology Market
       2.2. Global Neuromarketing Technology Market Snapshot
 
3 . NEUROMARKETING TECHNOLOGY – INDUSTRY ANALYSIS
       3.1. Introduction
       3.2. Market Drivers of Neuromarketing Technology Market
       3.3. Market Restraints of Neuromarketing Technology Market
       3.4. Opportunities of Neuromarketing Technology Market
       3.5. Trends of Neuromarketing Technology Market
       3.6. Porter’s Five Force Analysis of Neuromarketing Technology Market
       3.7. Neuromarketing Technology Market Attractiveness Analysis
           3.7.1 Market Attractive Analysis by Technology
           3.7.2 Market Attractive Analysis by Region
 
4 . VALUE CHAIN ANALYSIS
       4.1. Neuromarketing Technology Value Chain Analysis
       4.2. Neuromarketing Technology Raw Material Analysis
           4.2.1. List of Raw Materials
           4.2.2. Neuromarketing Technology Raw Material Manufactures List
           4.2.3. Price Trend of Neuromarketing Technology Key Raw Materials
       4.3. List of Potential Buyers
       4.4. Marketing Channel
           4.4.1. Direct Marketing
           4.4.2. Indirect Marketing
           4.4.3. Marketing Channel Development Trend
 
5 . GLOBAL NEUROMARKETING TECHNOLOGY MARKET ANALYSIS BY TECHNOLOGY
       5.1 Overview by Technology
       5.2 Global Neuromarketing Technology Market Analysis by Technology
       5.3 Market Analysis of Functional Magnetic Resonance Imaging by Regions
       5.4 Market Analysis of Electroencephalography (EEG) by Regions
       5.5 Market Analysis of Steady State Topography by Regions
       5.6 Market Analysis of Eye Tracking by Regions
       5.7 Market Analysis of Magnetoencephalography (MEG) by Regions
 
6 . GLOBAL NEUROMARKETING TECHNOLOGY MARKET ANALYSIS BY GEOGRAPHY
       6.1. Regional Outlook
       6.2. Introduction
       6.3. North America
           6.3.1. Overview
           6.3.2. North America Neuromarketing Technology Market Estimate by Market Segment
           6.3.3. North America Neuromarketing Technology Market Estimate by Country
           6.3.4. United State
           6.3.5. Rest of North America
       6.4. Europe
           6.4.1. Overview
           6.4.2. Europe Neuromarketing Technology Market Estimate by Market Segment
           6.4.3. Europe Neuromarketing Technology Market Estimate by Country
           6.4.4. United Kingdom
           6.4.5. France
           6.4.6. Germany
           6.4.6 Rest of Europe
       6.5. Asia Pacific
           6.5.1. Overview
           6.5.2. Asia Pacific Neuromarketing Technology Market Estimate by Market Segment
           6.5.3. Asia Pacific Neuromarketing Technology Market Estimate by Country
           6.5.4. China
           6.5.5. Japan
           6.5.6. India
           6.5.6. Rest of Asia Pacific
       6.6. Latin America
           6.6.1. Overview
           6.6.2. Latin America Neuromarketing Technology Market Estimate by Market Segment
           6.6.3. Latin America Neuromarketing Technology Market Estimate by Country
           6.6.4. Brazil
           6.6.5. Rest of Latin America
       6.7. Middle East & Africa
           6.7.1. Overview
           6.7.2. Middle East & Africa Neuromarketing Technology Market Estimate by Market Segment
           6.7.3. Middle East & Africa Neuromarketing Technology Market Estimate by Country
           6.7.4. Middle East
           6.7.5. Africa
 
7 . COMPETITIVE LANDSCAPE OF THE NEUROMARKETING TECHNOLOGY COMPANIES
       7.1. Neuromarketing Technology Market Competition
       7.2. Partnership/Collaboration/Agreement
       7.3. Merger And Acquisitions
       7.4. New Product Launch
       7.5. Other Developments
 
8 . COMPANY PROFILES OF NEUROMARKETING TECHNOLOGY INDUSTRY
       8.1. Company Share Analysis
       8.2. Market Concentration Rate
       8.3. Behavior and Brain Lab
           8.3.1. Company Overview
           8.3.2. Financials
           8.3.3. Products
           8.3.4. Recent Developments
       8.4. Cadwell Industries Inc.
           8.4.1. Company Overview
           8.4.2. Financials
           8.4.3. Products
           8.4.4. Recent Developments
       8.5. Compumedics  Limited
           8.5.1. Company Overview
           8.5.2. Financials
           8.5.3. Products
           8.5.4. Recent Developments
       8.6. Css/Data intelligence
           8.6.1. Company Overview
           8.6.2. Financials
           8.6.3. Products
           8.6.4. Recent Developments
       8.7. Merchant Mechanics
           8.7.1. Company Overview
           8.7.2. Financials
           8.7.3. Products
           8.7.4. Recent Developments
       8.8. Neural Sense
           8.8.1. Company Overview
           8.8.2. Financials
           8.8.3. Products
           8.8.4. Recent Developments
       8.9. Neurospire Inc.
           8.9.1. Company Overview
           8.9.2. Financials
           8.9.3. Products
           8.9.4. Recent Developments
       8.10. Nviso
           8.10.1. Company Overview
           8.10.2. Financials
           8.10.3. Products
           8.10.4. Recent Developments
       8.11. Olson Zaltman Associates
           8.11.1. Company Overview
           8.11.2. Financials
           8.11.3. Products
           8.11.4. Recent Developments
       8.12. Sensomotoric Instruments GMBH
           8.12.1. Company Overview
           8.12.2. Financials
           8.12.3. Products
           8.12.4. Recent Developments
       8.13. Sr Labs
           8.13.1. Company Overview
           8.13.2. Financials
           8.13.3. Products
           8.13.4. Recent Developments
       8.14. SR Research
           8.14.1. Company Overview
           8.14.2. Financials
           8.14.3. Products
           8.14.4. Recent Developments
       8.15. Synetiq Ltd.
           8.15.1. Company Overview
           8.15.2. Financials
           8.15.3. Products
           8.15.4. Recent Developments
       8.16. The Neilsen Company LLC
           8.16.1. Company Overview
           8.16.2. Financials
           8.16.3. Products
           8.16.4. Recent Developments
 
9.  IMPACT ANALYSIS OF COVID-19 OUTBREAK
       9.1. Impact Analysis of Covid-19 Outbreak on the Market
           9.1.1. Direct Impact on Production
           9.1.2. Supply Chain and Market Disruption
           9.1.3. Financial Impact on Firms and Financial Markets
       9.2. COVID-19 Impact Analysis by Production, Import, Export and Demand
       9.3. Pre V/S Post COVID-19 Market
       9.4. Estimated Impact of the Coronavirus (COVID-19) Epidemic on the Market Size in 2020, by Scenario
       9.5. COVID-19: Micro and Macro Factor Analysis on the Market
    
 *Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies
 
LIST OF TABLES

  •  Global Market Snapshot
  •  Drivers of the Global Market Impact Analysis
  •  Restraints of the Global Market Impact Analysis
  •  List of Raw Material
  •  List of Raw Material Manufactures
  •  List of Potential Buyers 
  •  COVID-19 Impact Analysis by Production, Import, Export and Demand
  •  Pre V/S Post COVID-19 Market
  •  Estimated Impact Of The Coronavirus (Covid-19) Epidemic On The Market Size In 2020, By Scenario
  •  COVID-19: Micro and Macro Factor Analysis on the Market
  •  Global Neuromarketing Technology Market Analysis by Technology (USD MN)
  •  Global Neuromarketing Technology Market Analysis in Functional Magnetic Resonance Imaging by Geography (USD MN)
  •  Global Neuromarketing Technology Market Analysis in Electroencephalography (EEG) by Geography (USD MN)
  •  Global Neuromarketing Technology Market Analysis in Steady State Topography by Geography (USD MN)
  •  Global Neuromarketing Technology Market Analysis in Eye Tracking by Geography (USD MN)
  •  Global Neuromarketing Technology Market Analysis in Magnetoencephalography (MEG) by Geography (USD MN)
  •  Global Neuromarketing Technology Market by Geography (USD MN)
  •  North America Neuromarketing Technology Market Analysis by Technology (USD MN)
  •  North America Neuromarketing Technology Market Estimate by Country (USD MN)
  •  United State Neuromarketing Technology Market Analysis by Technology (USD MN)
  •  Rest of North America Neuromarketing Technology Market Analysis by Technology (USD MN)
  •  Europe Neuromarketing Technology Market Analysis by Technology (USD MN)
  •  United Kingdom Neuromarketing Technology Market Analysis by Technology (USD MN)
  •  France Neuromarketing Technology Market Analysis by Technology (USD MN)
  •  Germany Neuromarketing Technology Market Analysis by Technology (USD MN)
  •  Rest of Europe Neuromarketing Technology Market Analysis by Technology (USD MN)
  •  Asia Pacific Neuromarketing Technology Market Analysis by Technology (USD MN)
  •  Asia Pacific Neuromarketing Technology Market Estimate by Country (USD MN)
  •  China Neuromarketing Technology Market Analysis by Technology (USD MN)
  •  Japan Neuromarketing Technology Market Analysis by Technology (USD MN)
  •  India Neuromarketing Technology Market Analysis by Technology (USD MN)
  •  Rest of Asia Pacific Neuromarketing Technology Market Analysis by Technology (USD MN)
  •  Latin America Neuromarketing Technology Market Analysis by Technology (USD MN)
  •  Latin America Neuromarketing Technology Market Estimate by Country (USD MN)
  •  Brazil Neuromarketing Technology Market Analysis by Technology (USD MN)
  •  Rest of Latin America Neuromarketing Technology Market Analysis by Technology (USD MN)
  •  Middle East & Africa Neuromarketing Technology Market Estimate by Technology (USD MN)
  •  Middle East & Africa Neuromarketing Technology Market Estimate by Country (USD MN)
  •  Middle East Neuromarketing Technology Market Analysis by Technology (USD MN)
  •  Africa Neuromarketing Technology Market Analysis by Technology (USD MN)
  •  Partnership/Collaboration/Agreement
  •  Mergers And Acquisiton
  •  New Product Launch
  •  Other Developments
  •  Company Market Share Analysis, 2019
 
 LIST OF FIGURES
 
  •  Research Scope of Neuromarketing Technology Report
  •  Market Research Process
  •  Market Research Methodology
  •  Global Neuromarketing Technology Market Size, by Region (USD MN)
  •  Porters Five Forces Analysis
  •  Market Attractiveness Analysis by Technology
  •  Market Attractiveness Analysis by Region
  •  Value Chain Analysis
  •  Global Neuromarketing Technology Market Analysis by Technology (USD MN)
  •  Global Neuromarketing Technology Market Analysis in Functional Magnetic Resonance Imaging by Geography (USD MN)
  •  Global Neuromarketing Technology Market Analysis in Electroencephalography (EEG) by Geography (USD MN)
  •  Global Neuromarketing Technology Market Analysis in Steady State Topography by Geography (USD MN)
  •  Global Neuromarketing Technology Market Analysis in Eye Tracking by Geography (USD MN)
  •  Global Neuromarketing Technology Market Analysis in Magnetoencephalography (MEG) by Geography (USD MN)
  •  Latin America Neuromarketing Technology Market by Revenue
  •  Middle East & Africa Neuromarketing Technology Market by Revenue
  •  Recent Development in Neuromarketing Technology Industry
  •  Company Market Share Analysis, 2019
 
 * Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.

Objectives of Study

  • Define and measure the global market
  • Volume or revenue forecast of the global market and its various sub-segments with respect to main geographies
  • Analyze and identify major market trends along with the factors driving or inhibiting the market growth
  • Study the company profiles of the major market players with their market share
  • Analyze competitive developments

Buy Chapters or Sections

Avail customized purchase options to meet your exact research needs:

  • Buy sections of this report
  • Buy country level reports
  • Request for historical data
  • Request discounts available for Start-Ups & Universities

Why Choose Us

Client First Policy
Excellent Quality
Robust After Sales Support
24/7 Email Support

Clients

Testimonials