Market Research Report

Global Neuromarketing Technology Market Report By Technology (Functional Magnetic Resonance Imaging, Electroencephalography (EEG), Steady State Topography, Eye Tracking And Magnetoencephalography (MEG)) And By Regions - Industry Trends, Size, Share, Growth, Estimation And Forecast, 2021-2028

ID:VMR11210295
April 2021
Report Formats: Report Formats

Rising focus on the impact of various marketing activities is the major driver driving market growth. Growing adoption of innovative marketing activities coupled with increasing investment in neuromarketing to maximize the profitability is fueling the market growth. Rising adoption of neuromarketing in media & marketing, advertising, retail, telecommunication is further boosting market growth. Cutthroat competition leading to an increase in a marketing campaign for sustainability is further pushing the adoption of neuroscience for marketing purpose.

The latest report by Value Market Research expects the Global Neuromarketing Technology Market to reach USD 770 billion by 2025. It was valued USD 337.5 million in 2018. The report foresees a 12.5% CAGR from 2019 to 2025.
 
FUNCTIONAL MAGNETIC RESONANCE IMAGING SYSTEM (FMRI) DOMINATED THE SEGMENT
By technology, the Functional Magnetic Resonance Imaging system (fMRI) emerged as the leading segment in 2108. The growing popularity of fMRI system owing to its excellent ability to image deep brain structures, especially those involved in emotional responses to offer more accurate results, is driving the segment growth. Rising adoption in retail, media & marketing, telecommunication and other end-use industries is further fueling the market growth.
 
NORTH AMERICA LED THE REGIONAL MARKET
In 2018, North America dominated the market by accounting the maximum market share. The rise in spending on neuronal research coupled with the strong presence of prominent players are driving the regional market growth. Technologically advanced infrastructure along with rapid adoption of the technology is again boosting the market growth.
 
MAJOR PLAYERS OF THE MARKET
Prominent players of the market are Behavior and Brain Lab, Cadwell Industries Inc., Compumedics  Limited, Css/Data intelligence, Merchant Mechanics, Neural Sense, Neurospire Inc., Nviso, Olson Zaltman Associates, Sensomotoric Instruments GMBH, Sr Labs, SR Research, Synetiq Ltd and The Neilsen Company LLC.

As per this study the Global Neuromarketing Technology Market was valued USD XX MN (by revenue) in 2021 and is anticipated to reach USD XX MN by 2028 with a CAGR of XX%.
 
Neuromarketing refers to the study of neuroscience and market research. It is a field of study on the brain’s responsiveness to advertisement and branding activities. Neuromarketing provides data regarding human preferences and emotional responsiveness for various products and advertisement.  It includes technologies such as function MRI or fMRI, EEG, MEG, etc. to measure the brain’s activity in response to marketing activity.
 
Market Dynamics
 
Growing adoption of technology across telecommunication, media and retail sector to measure the effect of advertising is driving the market growth. Increasing spending by the key players on the technology to monitor and measure impact of campaigns, advertisement and branding is boosting the market growth. However, the high cost of the technology may hamper the market growth. Nevertheless, ongoing advancement to reduce the cost of the technology may push the market demand in the forecasting period.
 
This detailed market study is centered on the data obtained from multiple sources and is analyzed using numerous tools including porter’s five forces analysis, market attractiveness analysis and value chain analysis. These tools are employed to gain insights of the potential value of the market facilitating the business strategists with the latest growth opportunities. Additionally, these tools also provide a detailed analysis of each application/product segment in the global market of neuromarketing technology.
 
Market Segmentation
 
The broad neuromarketing technology market has been sub-grouped into technology. The report studies these subsets with respect to the geographical segmentation. The strategists can gain a detailed insight and devise appropriate strategies to target specific market. This detail will lead to a focused approach leading to identification of better opportunities.
 
By Technology
  • Functional Magnetic Resonance Imaging
  • Electroencephalography (EEG)
  • Steady State Topography
  • Eye Tracking
  • Magnetoencephalography (MEG)
 
Regional Analysis
 
Furthermore, the report comprises of the geographical segmentation, which mainly focuses on current and forecast demand for neuromarketing technology in North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The report further focuses on demand for individual application segments in all the regions.
 
Global NeuroMarket Share by Region (Representative Graph)ing Technology Market Share by Region (Representative Graph)
 
Global NeuroMarket Shareing Technology Market Share
 
The report also covers detailed competitive landscape including company profiles of key players operating in the global market. The key players in the neuromarketing technology market include Behavior and Brain Lab, Cadwell Industries Inc., Compumedics  Limited, Css/Data intelligence, Merchant Mechanics, Neural Sense, Neurospire Inc., Nviso, Olson Zaltman Associates, Sensomotoric Instruments GMBH, Sr Labs, SR Research, Synetiq Ltd and The Neilsen Company LLC. An in-depth view of the competitive outlook includes future capacities, key mergers & acquisitions, financial overview, partnerships, collaborations, new product launches, new product developments and other developments with information in terms of H.Q.
 
 
METHODOLOGY:
 
A combination of primary and secondary research has been used to determine the market estimates and forecasts. Sources used for secondary research include (but not limited to) Paid Data Sources, Company Websites, Technical Journals, Annual Reports, SEC Filings and various other industry publications. Specific details on methodology used for this report can be provided on demand.

1 . PREFACE
       1.1. Report Description
           1.1.1. Objective
           1.1.2. Target Audience
           1.1.3. Unique Selling Proposition (USP) & offerings
       1.2. Research Scope
       1.3. Research Methodology
           1.3.1. Market Research Process
           1.3.2. Market Research Methodology
 
2 . EXECUTIVE SUMMARY
       2.1. Highlights of Market
       2.2. Global Market Snapshot
 
3 . NEUROMARKETING TECHNOLOGY – INDUSTRY ANALYSIS
       3.1. Introduction - Market Dynamics
       3.2. Market Drivers
       3.3. Market Restraints
       3.4. Opportunities
       3.5. Industry Trends
       3.6. Porter’s Five Force Analysis
       3.7. Market Attractiveness Analysis
           3.7.1 Market Attractiveness Analysis By Technology
           3.7.2 Market Attractiveness Analysis By Region
 
4 . VALUE CHAIN ANALYSIS
       4.1. Value Chain Analysis
       4.2. Raw Material Analysis
           4.2.1. List of Raw Materials
           4.2.2. Raw Material Manufactures List
           4.2.3. Price Trend of Key Raw Materials
       4.3. List of Potential Buyers
       4.4. Marketing Channel
           4.4.1. Direct Marketing
           4.4.2. Indirect Marketing
           4.4.3. Marketing Channel Development Trend
 
5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK
       5.1. Impact Analysis of Covid-19 Outbreak
           5.1.1. Direct Impact on Production
           5.1.2. Supply Chain and Market Disruption
           5.1.3. Financial Impact on Firms and Financial Markets
       5.2. COVID-19 Impact Analysis by Production, Import, Export and Demand
       5.3. Market: Pre V/S Post COVID-19
       5.4. Estimated Impact of the Coronavirus (COVID-19) Epidemic 
       5.5. COVID-19: Micro and Macro Factor Analysis
 
6 . GLOBAL NEUROMARKETING TECHNOLOGY MARKET ANALYSIS BY TECHNOLOGY
       6.1 Overview by Technology
       6.2 Historical and Forecast Data
       6.3 Analysis by Technology
       6.4 Functional Magnetic Resonance Imaging Historic and Forecast Sales by Regions
       6.5 Electroencephalography (EEG) Historic and Forecast Sales by Regions
       6.6 Steady State Topography Historic and Forecast Sales by Regions
       6.7 Eye Tracking Historic and Forecast Sales by Regions
       6.8 Magnetoencephalography (MEG) Historic and Forecast Sales by Regions
 
7 . GLOBAL NEUROMARKETING TECHNOLOGY MARKET ANALYSIS BY GEOGRAPHY
       7.1. Regional Outlook
       7.2. Introduction
       7.3. North America Sales Analysis
           7.3.1. Overview, Historic and Forecast Sales Analysis
           7.3.2. North America By Segment Sales Analysis
           7.3.3. North America By Country Sales Analysis
           7.3.4. United State Sales Analysis
           7.3.5. Canada Sales Analysis
           7.3.6. Mexico Sales Analysis
       7.4. Europe Sales Analysis
           7.4.1. Overview, Historic and Forecast Sales Analysis
           7.4.2. Europe by Segment Sales Analysis
           7.4.3. Europe by Country Sales Analysis
           7.4.4. United Kingdom Sales Analysis
           7.4.5. France Sales Analysis
           7.4.6. Germany Sales Analysis
           7.4.7. Italy Sales Analysis
           7.4.8. Russia Sales Analysis
           7.4.9. Rest Of Europe Sales Analysis
       7.5. Asia Pacific Sales Analysis
           7.5.1. Overview, Historic and Forecast Sales Analysis
           7.5.2. Asia Pacific by Segment Sales Analysis
           7.5.3. Asia Pacific by Country Sales Analysis
           7.5.4. China Sales Analysis
           7.5.5. India Sales Analysis
           7.5.6. Japan Sales Analysis
           7.5.7. South Korea Sales Analysis
           7.5.8. Australia Sales Analysis
           7.5.9. Rest Of Asia Pacific Sales Analysis
       7.6. Latin America Sales Analysis
           7.6.1. Overview, Historic and Forecast Sales Analysis
           7.6.2. Latin America by Segment Sales Analysis
           7.6.3. Latin America by Country Sales Analysis
           7.6.4. Brazil Sales Analysis
           7.6.5. Argentina Sales Analysis
           7.6.6. Peru Sales Analysis
           7.6.7. Chile Sales Analysis
           7.6.8. Rest of Latin America Sales Analysis
       7.7. Middle East & Africa Sales Analysis
           7.7.1. Overview, Historic and Forecast Sales Analysis
           7.7.2. Middle East & Africa by Segment Sales Analysis
           7.7.3. Middle East & Africa by Country Sales Analysis
           7.7.4. Saudi Arabia Sales Analysis
           7.7.5. UAE Sales Analysis
           7.7.6. Israel Sales Analysis
           7.7.7. South Africa Sales Analysis
           7.7.8. Rest Of Middle East And Africa Sales Analysis
 
8 . COMPETITIVE LANDSCAPE OF THE NEUROMARKETING TECHNOLOGY COMPANIES
       8.1. Neuromarketing Technology Market Competition
       8.2. Partnership/Collaboration/Agreement
       8.3. Merger And Acquisitions
       8.4. New Product Launch
       8.5. Other Developments
 
9 . COMPANY PROFILES OF NEUROMARKETING TECHNOLOGY INDUSTRY
       9.1. Top 10  Company Share Analysis
       9.2. Market Concentration Rate
       9.3. Behavior and Brain Lab 
           9.3.1. Company Overview
           9.3.2. Company Revenue
           9.3.3. Products
           9.3.4. Recent Developments
       9.4. Cadwell Industries Inc. 
           9.4.1. Company Overview
           9.4.2. Company Revenue
           9.4.3. Products
           9.4.4. Recent Developments
       9.5. Compumedics Limited 
           9.5.1. Company Overview
           9.5.2. Company Revenue
           9.5.3. Products
           9.5.4. Recent Developments
       9.6. Css/Data intelligence 
           9.6.1. Company Overview
           9.6.2. Company Revenue
           9.6.3. Products
           9.6.4. Recent Developments
       9.7. Merchant Mechanics 
           9.7.1. Company Overview
           9.7.2. Company Revenue
           9.7.3. Products
           9.7.4. Recent Developments
       9.8. Neural Sense 
           9.8.1. Company Overview
           9.8.2. Company Revenue
           9.8.3. Products
           9.8.4. Recent Developments
       9.9. Neurospire Inc. 
           9.9.1. Company Overview
           9.9.2. Company Revenue
           9.9.3. Products
           9.9.4. Recent Developments
       9.10. Nviso 
           9.10.1. Company Overview
           9.10.2. Company Revenue
           9.10.3. Products
           9.10.4. Recent Developments
       9.11. Olson Zaltman Associates 
           9.11.1. Company Overview
           9.11.2. Company Revenue
           9.11.3. Products
           9.11.4. Recent Developments
       9.12. Sensomotoric Instruments GMBH 
           9.12.1. Company Overview
           9.12.2. Company Revenue
           9.12.3. Products
           9.12.4. Recent Developments
       9.13. Sr Labs 
           9.13.1. Company Overview
           9.13.2. Company Revenue
           9.13.3. Products
           9.13.4. Recent Developments
       9.14. SR Research 
           9.14.1. Company Overview
           9.14.2. Company Revenue
           9.14.3. Products
           9.14.4. Recent Developments
       9.15. Synetiq Ltd. 
           9.15.1. Company Overview
           9.15.2. Company Revenue
           9.15.3. Products
           9.15.4. Recent Developments
       9.16. The Neilsen Company LLC
           9.16.1. Company Overview
           9.16.2. Company Revenue
           9.16.3. Products
           9.16.4. Recent Developments
 
 *Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies
 
LIST OF TABLES

 

  •  Market Snapshot
  •  Drivers : Impact Analysis
  •  Restraints : Impact Analysis
  •  List of Raw Material
  •  List of Raw Material Manufactures
  •  List of Potential Buyers
  •  COVID-19 Impact Analysis by Production, Import, Export and Demand
  •  Pre V/S Post COVID-19
  •  Estimated Impact Of The Coronavirus (Covid-19) Epidemic
  •  COVID-19: Micro and Macro Factor Analysis
  •  Analysis by Technology (USD MN)
  •  Functional Magnetic Resonance Imaging Market Sales by Geography (USD MN)
  •  Electroencephalography (EEG) Market Sales by Geography (USD MN)
  •  Steady State Topography Market Sales by Geography (USD MN)
  •  Eye Tracking Market Sales by Geography (USD MN)
  •  Magnetoencephalography (MEG) Market Sales by Geography (USD MN)
  •  Global Neuromarketing Technology Market Sales by Geography (USD MN)
  •  North America Market Analysis (USD MN)
  •  United State Market Analysis (USD MN)
  •  Canada Market Analysis (USD MN)
  •  Mexico Market Analysis (USD MN)
  •  Europe Market Analysis (USD MN)
  •  Europe Market Estimate by Country (USD MN)
  •  United Kingdom Market Analysis (USD MN)
  •  France Market Analysis (USD MN)
  •  Germany Market Analysis (USD MN)
  •  Italy Market Analysis (USD MN)
  •  Russia Market Analysis (USD MN)
  •  Spain Market Analysis (USD MN)
  •  Rest of Europe Market Analysis (USD MN)
  •  Asia Pacific Market Analysis (USD MN)
  •  China Market Analysis (USD MN)
  •  Japan Market Analysis (USD MN)
  •  India Market Analysis (USD MN)
  •  South Korea Market Analysis (USD MN)
  •  Australia Market Analysis (USD MN)
  •  Rest of Asia Pacific Market Analysis (USD MN)
  •  Latin America Market Analysis (USD MN)
  •  Brazil Market Analysis (USD MN)
  •  Argentina Market Analysis (USD MN)
  •  Peru Market Analysis (USD MN)
  •  Chile Market Analysis (USD MN)
  •  Rest of Latin America Market Analysis (USD MN)
  •  Middle East & Africa Market Analysis (USD MN)
  •  Saudi Arabia Market Analysis (USD MN)
  •  UAE Market Analysis (USD MN)
  •  Israel Market Analysis (USD MN)
  •  South Africa Market Analysis (USD MN)
  •  Rest of Middle East and Africa Market Analysis (USD MN)
  •  Partnership/Collaboration/Agreement
  •  Mergers And Acquisiton
 
 LIST OF FIGURES
 
  •  Research Scope of Neuromarketing Technology Report
  •  Market Research Process
  •  Market Research Methodology
  •  Global Neuromarketing Technology Market Size, by Region (USD MN)
  •  Porters Five Forces Analysis
  •  Market Attractiveness Analysis by Technology
  •  Market Attractiveness Analysis by Region
  •  Value Chain Analysis
  •  Global Market Analysis by Technology (USD MN)
  •  Functional Magnetic Resonance Imaging Market Sales by Geography (USD MN)
  •  Electroencephalography (EEG) Market Sales by Geography (USD MN)
  •  Steady State Topography Market Sales by Geography (USD MN)
  •  Eye Tracking Market Sales by Geography (USD MN)
  •  Magnetoencephalography (MEG) Market Sales by Geography (USD MN)
  •  Global Market by Revenue
  •  North America Market by Revenue
  •  Europe Market by Revenue
  •  Asia Pacific Market by Revenue
  •  Latin America Market by Revenue
  •  Middle East & Africa Market by Revenue
  •  Recent Development in Industry
  •  Top Companies Market Share Analysis
 
 * Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.

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  • Analyze competitive developments

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