Rising focus on the impact of various marketing activities is the major driver driving market growth. Growing adoption of innovative marketing activities coupled with increasing investment in neuromarketing to maximize the profitability is fueling the market growth. Rising adoption of neuromarketing in media & marketing, advertising, retail, telecommunication is further boosting market growth. Cutthroat competition leading to an increase in a marketing campaign for sustainability is further pushing the adoption of neuroscience for marketing purpose.
The latest report by Value Market Research expects the Global Neuromarketing Technology Market to reach USD 770 billion by 2025. It was valued USD 337.5 million in 2018. The report foresees a 12.5% CAGR from 2019 to 2025.
FUNCTIONAL MAGNETIC RESONANCE IMAGING SYSTEM (FMRI) DOMINATED THE SEGMENT
By technology, the Functional Magnetic Resonance Imaging system (fMRI) emerged as the leading segment in 2108. The growing popularity of fMRI system owing to its excellent ability to image deep brain structures, especially those involved in emotional responses to offer more accurate results, is driving the segment growth. Rising adoption in retail, media & marketing, telecommunication and other end-use industries is further fueling the market growth.
NORTH AMERICA LED THE REGIONAL MARKET
In 2018, North America dominated the market by accounting the maximum market share. The rise in spending on neuronal research coupled with the strong presence of prominent players are driving the regional market growth. Technologically advanced infrastructure along with rapid adoption of the technology is again boosting the market growth.
MAJOR PLAYERS OF THE MARKET
Prominent players of the market are Behavior and Brain Lab, Cadwell Industries Inc., Compumedics Limited, Css/Data intelligence, Merchant Mechanics, Neural Sense, Neurospire Inc., Nviso, Olson Zaltman Associates, Sensomotoric Instruments GMBH, Sr Labs, SR Research, Synetiq Ltd and The Neilsen Company LLC.
As per this study the Global Neuromarketing Technology Market was valued USD 337.5 MN (by revenue) in 2018 and is anticipated to reach USD 770 MN by 2025 with a CAGR of 12.5%.
Neuromarketing refers to the study of neuroscience and market research. It is a field of study on the brain’s responsiveness to advertisement and branding activities. Neuromarketing provides data regarding human preferences and emotional responsiveness for various products and advertisement. It includes technologies such as function MRI or fMRI, EEG, MEG, etc. to measure the brain’s activity in response to marketing activity.
Growing adoption of technology across telecommunication, media and retail sector to measure the effect of advertising is driving the market growth. Increasing spending by the key players on the technology to monitor and measure impact of campaigns, advertisement and branding is boosting the market growth. However, the high cost of the technology may hamper the market growth. Nevertheless, ongoing advancement to reduce the cost of the technology may push the market demand in the forecasting period.
This detailed market study is centered on the data obtained from multiple sources and is analyzed using numerous tools including porter’s five forces analysis, market attractiveness analysis and value chain analysis. These tools are employed to gain insights of the potential value of the market facilitating the business strategists with the latest growth opportunities. Additionally, these tools also provide a detailed analysis of each application/product segment in the global market of neuromarketing technology.
The broad neuromarketing technology market has been sub-grouped into technology. The report studies these subsets with respect to the geographical segmentation. The strategists can gain a detailed insight and devise appropriate strategies to target specific market. This detail will lead to a focused approach leading to identification of better opportunities.
- Functional Magnetic Resonance Imaging
- Electroencephalography (EEG)
- Steady State Topography
- Eye Tracking
- Magnetoencephalography (MEG)
Furthermore, the report comprises of the geographical segmentation, which mainly focuses on current and forecast demand for neuromarketing technology in North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The report further focuses on demand for individual application segments in all the regions.
Europe Neuromarketing Technology Market By Revenue (USD MN)
The report also covers detailed competitive landscape including company profiles of key players operating in the global market. The key players in the neuromarketing technology market include Behavior and Brain Lab, Cadwell Industries Inc., Compumedics Limited, Css/Data intelligence, Merchant Mechanics, Neural Sense, Neurospire Inc., Nviso, Olson Zaltman Associates, Sensomotoric Instruments GMBH, Sr Labs, SR Research, Synetiq Ltd and The Neilsen Company LLC. An in-depth view of the competitive outlook includes future capacities, key mergers & acquisitions, financial overview, partnerships, collaborations, new product launches, new product developments and other developments with information in terms of H.Q.
A combination of primary and secondary research has been used to determine the market estimates and forecasts. Sources used for secondary research include (but not limited to) Paid Data Sources, Company Websites, Technical Journals, Annual Reports, SEC Filings and various other industry publications. Specific details on methodology used for this report can be provided on demand.
2. EXECUTIVE SUMMARY
- Introduction To Neuromarketing Technology
- Report Description
- Objectives Of The Study
- Research Scope
- Research Methodology
3. MARKET ANALYSIS
- Market Highlight
- Global Neuromarketing Technology Market: Snapshot
4. NEUROMARKETING TECHNOLOGY MARKET ANALYSIS BY TECHNOLOGY
- Porter’s Five Forces Analysis
- Value Chain Analysis
5. NEUROMARKETING TECHNOLOGY MARKET ANALYSIS BY GEOGRAPHY
- Market In Functional Magnetic Resonance Imaging
- Market In Electroencephalography (EEG)
- Market In Steady State Topography
- Market In Eye Tracking
- Market In Magnetoencephalography (MEG)
6. COMPETITIVE LANDSCAPE OF THE NEUROMARKETING TECHNOLOGY COMPANIES
- North America (NA)
- North America Market Estimates
- North America Market Estimates By Country
- United States (U.S.) Market Estimates By Segments
- Rest Of North America Market Estimates By Segments
- Europe (EU)
- Europe Market Estimates
- Europe Market Estimates By Country
- United Kingdom (UK) Market Estimates By Segments
- Germany Market Estimates By Segments
- France Market Estimates By Segments
- Rest Of Europe Market Estimates By Segments
- Asia Pacific (APAC)
- Asia Pacific Market Estimates
- Asia Pacific Market Estimates By Country
- China Market Estimates By Segments
- Japan Market Estimates By Segments
- India Market Estimates By Segments
- Rest Of Asia Pacific Market Estimates By Segments
- Latin America (LA)
- Latin America Market Estimates
- Latin America Market Estimates By Country
- Brazil Market Estimates By Segments
- Rest Of Latin America Market Estimates By Segments
- Middle East And Africa (MEA)
- Middle East And Africa Market Estimates
- Middle East And Africa Market Estimates By Country
- Middle East Market Estimates By Segments
- Africa Market Estimates By Segments
7. COMPANY PROFILES OF THE NEUROMARKETING TECHNOLOGY INDUSTRY (Company Overview, Financial, Major Products & Recent Development)
- Market Competition
- Mergers And Acquisitions
- New Product Launches
- Other Developments
* Tentative TOC
LIST OF TABLES
- Behavior and Brain Lab
- Cadwell Industries Inc.
- Compumedics Limited
- Css/Data intelligence
- Merchant Mechanics
- Neural Sense
- Neurospire Inc.
- Olson Zaltman Associates
- Sensomotoric Instruments GMBH
- Sr Labs
- SR Research
- Synetiq Ltd.
- The Neilsen Company LLC,
Table 1. Market Highlights Of Neuromarketing Technology
Table 2. Global Neuromarketing Technology Market By Technology
Table 3. Global Neuromarketing Technology Market By Geography
Table 4. North America Neuromarketing Technology Market
Table 5. Europe Neuromarketing Technology Market
Table 6. Asia Pacific Neuromarketing Technology Market
Table 7. Latin America Neuromarketing Technology Market
Table 8. Middle East And Africa Neuromarketing Technology Market
Table 9. Partnership/Collaboration/Agreements
Table 10. Mergers And Acquisitions
Table 11. New Product Development
Table 12. Other Developments
LIST OF FIGURES
Fig. 1. Market Segmentation Of Neuromarketing Technology Market
Fig. 2. Top-Down Approach
Fig. 3. Bottom-Up Approach
Fig. 4. Market Highlights Of Neuromarketing Technology
Fig. 5. Porter’s Five Forces Analysis
Fig. 6. Value Chain Analysis
Fig. 7. Global Neuromarketing Technology Market By Technology
Fig. 8. Global Neuromarketing Technology Market By Geography
Fig. 9. North America Neuromarketing Technology Market
Fig. 10. Europe Neuromarketing Technology Market
Fig. 11. Asia Pacific Neuromarketing Technology Market
Fig. 12. Latin America Neuromarketing Technology Market
Fig. 13. Middle East And Africa Neuromarketing Technology Market
Fig. 14. Market Share Of Neuromarketing Technology Companies
Fig. 15. Recent Developments In Neuromarketing Technology Industry
* Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.