The global demand for Mouthwash Market is presumed to reach the market size of nearly USD XX MN by 2028 from USD XX MN in 2021 with a CAGR of XX% under the study period 2022 - 2028.
Mouthwash is also identified as oral rinse, mouth rinse or mouth bath. It is a liquid used for rinsing the mouth, teeth and gums and fighting against bad breath. The antiseptic present in mouthwashes destroys the harmful bacteria inside the mouth. It helps to maintain oral hygiene and prevent acid buildup and tooth decay. It is gargled in the mouth and not ingested. Mouthwash is categorized as therapeutic and cosmetic, available by prescription and over-the-counter. Therapeutic mouthwashes come with active ingredients such as fluoride helps to reduce cavity and gingivitis. However, cosmetic mouthwashes control bad breath temporarily and leave the mouth smelling and tasting pleasant. It can be used before as well as after brushing.
Market Dynamics
The global mouthwash market is predicted to witness impressive growth during the forecasted timeline. The target market is primarily driven by growing awareness about dental health among consumers. Another major factor driving the market is increased spending on products related to dental care across the globe. The rising penetration of smartphones and inclination toward buying mouthwash products through e-commerce portals and secure payment options is expected to boost the market significantly. Furthermore, doctors recommending mouthwash, a rise in the number of approvals and the launching of flavoured mouthwashes will magnify its demand. On the other hand, the side effects of alcohol mouthwashes may restrain the growth of the mouthwash market during the assessment period.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of mouthwash. The growth and trends of mouthwash industry provide a holistic approach to this study.
Market Segmentation
This section of the mouthwash market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Type
- Therapeutic
- Cosmetic
- Antiseptic
- Others
By Flavor
- Active Salt
- Mint
- Fresh Tea
- Others
By Sales Channel
- Modern Trade
- Departmental Stores
- Convenience Stores
- Drug Stores
- Online Stores
- Others
By End User
By Nature
- Natural & Organic
- Conventional
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Mouthwash market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Mouthwash Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the mouthwash market include GlaxoSmithKline plc, Reckitt Benckiser Group plc., Procter & Gamble, 3M Co, Unilever plc, Church & Dwight Co.Inc., Colgate-Palmolive Company, Royal Philips N.V., Henkel AG & Co. KGaA, Kao Corp, Johnson & Johnson, Hawley & Hazel, Amway, Caldwell Consumer Health, Dr. Harold Katz, SUNSTAR, Dentyl Active, Jason Natural, Lotus Brands, Rowpar Pharmaceuticals, Cisco Systems, Inc., Others. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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