Global Mouth Freshener Market Overview
The key driver impacting the mouth freshener market is the rising consumption of tobacco, junk food, and alcohol, leading to growing oral health problems. As per the World Health Organization, Oral diseases create a significant health burden for several countries and affect people all through their lifetime. The main factors contributing to oral diseases are an unhealthy diet with high sugar content, tobacco consumption, and harmful use of alcohol. According to Dental Health Organisation, Smoking and tobacco consumption can lead to gum disease, tooth staining, tooth loss, bad breath, and, in worse cases, mouth cancer. There are thousands of people who die from mouth cancer got by smoking. In addition, heavy drinkers and smokers are 50 times more likely to get oral cancer. Thus, the growing consumption of tobacco and alcohol can create massive demand for mouth fresheners. Moreover, increasing awareness about oral care among adults and youth across the globe contributes to the mouth freshener market demand in the coming years. Whereas with regards to volume, the market was calculated XX Kilo Tons in 2020 and foreseen to grow with a CAGR of XX% during 2021-2027.
According to Value Market Research, the global Mouth Freshener market size was valued at about USD 14.5 billion in 2020 and is estimated to grow at a CAGR of around 5% during the forecast period.
The rising preferences towards functional gum, mint, and breath fresheners are likely to augment the market demand in the forecast period. Also, increasing product portfolio and manufacturing are adopting several marketing strategies, and introducing new and exotics mouth freshener flavors across the globe is an important factor that increases the market demand. For instance, In 2020: Colgate-Palmolive (India) Limited launched Vedshakti Mouth Protect Spray. It is a portable spray that fits easily in the pocket and helps control germ build-up in the mouth in just one spray. However, strict government regulations and interventions may hamper the market in the long run. In addition, side effects associated with the consumption of mouth fresheners are impeding market demand. Nonetheless, the industry trends, such as introducing advanced packaging designs with the adoption of marketing techniques by manufacturers such as celebrity endorsements, are expected to offer several beneficial market opportunities to the key players.
The mouth freshener market is vast, with many local and global players. The mouth freshener market is extensive, with many regional and international players. The market leaders follow various strategies to enhance their position in the market, such as extending product portfolio, acquisitions, contracts, amalgamation, product upgrades to raise their market share globally. The prominent players included in the report are Johnson & Johnson, Mars, Dabur Binaca, Kraft Foods Inc., The Hershey Company, Lotte, Perfetti Van Melle, Haribo GmbH & co., Midas Care, Dabur Binaca, and Cadbury Trebor Basset.
In this research report, the Mouth Freshener market is segmented by type, distribution channel, and region.
Analysis by Type:
By type, the report is categorized into spray, mint candies, gum, and others. The mint Candies segment dominates the type segment with over 35% share in 2020. It is because mint candy is among the most preferred types of mouth freshener by consumers. Moreover, the availability of several variants in terms of flavors and packaging and easy availability of the product in several countries contributes to the mint candies segment growth in the coming years.
Analysis by Distribution Channel:
By distribution channel, the report is segmented into retail stores and online stores. The retail stores segment dominates the distribution channel segment with over 80% share in 2020. It is due to easy availability is the prominent factor driving the segment growth. Moreover, the presence of many outlets and easy product availability contributes to the development of the retail stores segment in the forecast period.
Analysis by Region:
In the regional outlook of the global mouth freshener market, the North America region is expected to hold the second-largest market share of around 43% in the forecast period. It is due to the high demand for mouth fresheners and the consumption of alcohol and tobacco products. Moreover, rising awareness of oral care among consumers promotes market growth and contributes to the tremendous market growth across North America.
Market Segmentation covered in the Report:
By Distribution Channel
- Mint Candies
- Online Stores
- Retail Stores
- North America
- Asia Pacific
- Latin America
- Middle East and Africa
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