Global Mobile Advertising Market Report By Format (Messaging, Search, Display), By Category (Arts & Entertainment, Hobbies & Interests, Society, Science, Style & Fashion, Technology & Computing, Other) And By Regions - Industry Trends, Size, Share, Growth, Estimation and Forecast, 2020-2027

ID:VMR11216116
October 2021
Report Formats:
The global demand for Mobile Advertising Market is presumed to reach the market size of nearly USD XX MN by 2027 from USD XX MN in 2020 with a CAGR of XX% under the study period 2021 - 2027.

Mobile advertising is an advertisement that appears on mobile devices such as smartphones, tablets, or other mobile devices using wireless connections. It can occur as text ads through SMS or banner advertisements that appear embedded in a mobile website. They may also be found through downloaded apps. Ads can be tailored based on consumer tastes or browsing history using data mining and other information gathering techniques. Mobile advertising offers many advantages that of traditional advertising. It leads to more fantastic beneficial results, including increased time spent on mobile devices by consumers. Mobile advertising reaches a broader market, and mobile advertising is better to buy and geotargeting capabilities. 

Market Dynamics 

The global mobile advertising market is projected to witness outstanding growth in the coming years. Digitalization is influencing every sector, and the marketing field is no exception. Increasing e-commerce, rising smartphone use, and growing adoption of customer-centric marketing strategies drive the demand for mobile advertising. Shifting trends, changing preferences, and growing awareness about the advantages of mobile advertising are propelling the market growth. Brands ad companies are showing greater interest in advertising through phones due to its benefits, increasing time spent on phones, and ease of understanding the taste and preferences of customers. Advertisers are putting increasing emphasis on the viewability of content, high user experience, and increasing conversions. Advertisers are making use of different tools to enhance experience and client conversion. On the other hand, the emergence of adblocker solution and rise in privacy and security concerns is restraining the mobile advertising market. 

The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of mobile advertising. The growth and trends of mobile advertising industry provide a holistic approach to this study. 

Market Segmentation

This section of the mobile advertising market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities. 

By Format
  • Messaging
  • Search
  • Display

By Category
  • Arts & Entertainment
  • Hobbies & Interests
  • Society
  • Science
  • Style & Fashion
  • Technology & Computing
  • Other

Regional Analysis

This section covers the regional outlook, which accentuates current and future demand for the Mobile Advertising market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

Global Mobile Advertising Market Share by Region (Representative Graph)
Global Mobile Advertising Market Share


The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the mobile advertising market include Google Inc., Facebook, Inc., Chartboost Inc., Twitter Inc., Pandora Media, Inc., Millennial Media Inc., InMobi Technologies Private Limited, Smaato Inc., Tune, Inc., and Amobee, Inc. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
 
METHODOLOGY:

This market research report has been produced by gathering information based on primary and secondary research. Secondary research has been done using various sources, including (but not limited to) Company Websites, Paid Data Sources, Technical Journals, Financial Reports, SEC Filings, and other different industry publications. Additionally, our team conducts extensive primary research with key industry participants to gather first-hand data. The data is then analyzed and validated by industry experts.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

1 . PREFACE
       1.1. Report Description
           1.1.1. Objective
           1.1.2. Target Audience
           1.1.3. Unique Selling Proposition (USP) & offerings
       1.2. Research Scope
       1.3. Research Methodology
           1.3.1. Market Research Process
           1.3.2. Market Research Methodology
 
2 . EXECUTIVE SUMMARY
       2.1. Highlights of Market
       2.2. Global Market Snapshot
 
3 . MOBILE ADVERTISING – INDUSTRY ANALYSIS
       3.1. Introduction - Market Dynamics
       3.2. Market Drivers
       3.3. Market Restraints
       3.4. Opportunities
       3.5. Industry Trends
       3.6. Porter’s Five Force Analysis
       3.7. Market Attractiveness Analysis
           3.7.1 By Format
           3.7.2 By Category
           3.7.3 By Region
 
4 . VALUE CHAIN ANALYSIS
       4.1. Value Chain Analysis
       4.2. Raw Material Analysis
           4.2.1. List of Raw Materials
           4.2.2. Raw Material Manufactures List
           4.2.3. Price Trend of Key Raw Materials
       4.3. List of Potential Buyers
       4.4. Marketing Channel
           4.4.1. Direct Marketing
           4.4.2. Indirect Marketing
           4.4.3. Marketing Channel Development Trend
 
5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK
       5.1. Impact Analysis of Covid-19 Outbreak
           5.1.1. Direct Impact on Production
           5.1.2. Supply Chain and Market Disruption
           5.1.3. Financial Impact on Firms and Financial Markets
       5.2. COVID-19 Impact Analysis by Production, Import, Export and Demand
       5.3. Market: Pre V/S Post COVID-19
       5.4. Estimated Impact of the Coronavirus (COVID-19) Epidemic
       5.5. COVID-19: Micro and Macro Factor Analysis
 
6 . GLOBAL MOBILE ADVERTISING MARKET ANALYSIS BY FORMAT
       6.1 Overview by Format
       6.2 Historical and Forecast Data
       6.3 Analysis by Format
       6.4 Messaging  Market by Regions
       6.6 Search  Market by Regions
       6.5 Display  Market by Regions
 
7 . GLOBAL MOBILE ADVERTISING MARKET ANALYSIS BY CATEGORY
       7.1 Overview by Category
       7.2 Historical and Forecast Data
       7.3 Analysis by Category
       7.4 Arts & Entertainment  Market by Regions
       7.5 Hobbies & Interests  Market by Regions
       7.6 Society  Market by Regions
       7.7 Science  Market by Regions
       7.8 Style & Fashion  Market by Regions
       7.9 Technology & Computing  Market by Regions
       7.10. Other  Market by Regions
 
8 . GLOBAL MOBILE ADVERTISING MARKET ANALYSIS BY GEOGRAPHY
       8.1. Regional Outlook
       8.2. Introduction
       8.3. North America
           8.3.1. Overview, Historic and Forecast Data
           8.3.2. North America By Segment
           8.3.3. North America By Country
           8.3.4. United State
           8.3.5. Canada
           8.3.6. Mexico
       8.4. Europe
           8.4.1. Overview, Historic and Forecast Data
           8.4.2. Europe by Segment
           8.4.3. Europe by Country
           8.4.4. United Kingdom
           8.4.5. France
           8.4.6. Germany
           8.4.7. Italy
           8.4.8. Russia
           8.4.9. Rest Of Europe
       8.5. Asia Pacific
           8.5.1. Overview, Historic and Forecast Data
           8.5.2. Asia Pacific by Segment
           8.5.3. Asia Pacific by Country
           8.5.4. China
           8.5.5. India
           8.5.6. Japan
           8.5.7. South Korea
           8.5.8. Australia
           8.5.9. Rest Of Asia Pacific
       8.6. Latin America
           8.6.1. Overview, Historic and Forecast Data
           8.6.2. Latin America by Segment
           8.6.3. Latin America by Country
           8.6.4. Brazil
           8.6.5. Argentina
           8.6.6. Peru
           8.6.7. Chile
           8.6.8. Rest of Latin America
       8.7. Middle East & Africa
           8.7.1. Overview, Historic and Forecast Data
           8.7.2. Middle East & Africa by Segment
           8.7.3. Middle East & Africa by Country
           8.7.4. Saudi Arabia
           8.7.5. UAE
           8.7.6. Israel
           8.7.7. South Africa
           8.7.8. Rest Of Middle East And Africa
 
9 . COMPETITIVE LANDSCAPE OF THE MOBILE ADVERTISING COMPANIES
       9.1. Mobile Advertising Market Competition
       9.2. Partnership/Collaboration/Agreement
       9.3. Merger And Acquisitions
       9.4. New Product Launch
       9.5. Other Developments
 
10 . COMPANY PROFILES OF MOBILE ADVERTISING INDUSTRY
       10.1. Company Share Analysis
       10.2. Market Concentration Rate
       10.3. Google Inc.
           10.3.1. Company Overview
           10.3.2. Financials
           10.3.3. Products
           10.3.4. Recent Developments
       10.4. Facebook, Inc.
           10.4.1. Company Overview
           10.4.2. Financials
           10.4.3. Products
           10.4.4. Recent Developments
       10.5. Chartboost Inc.
           10.5.1. Company Overview
           10.5.2. Financials
           10.5.3. Products
           10.5.4. Recent Developments
       10.6. Twitter Inc.
           10.6.1. Company Overview
           10.6.2. Financials
           10.6.3. Products
           10.6.4. Recent Developments
       10.7. Pandora Media, Inc.
           10.7.1. Company Overview
           10.7.2. Financials
           10.7.3. Products
           10.7.4. Recent Developments
       10.8. Millennial Media Inc.
           10.8.1. Company Overview
           10.8.2. Financials
           10.8.3. Products
           10.8.4. Recent Developments
       10.9. InMobi Technologies Private Limited
           10.9.1. Company Overview
           10.9.2. Financials
           10.9.3. Products
           10.9.4. Recent Developments
       10.10. Smaato Inc.
           10.10.1. Company Overview
           10.10.2. Financials
           10.10.3. Products
           10.10.4. Recent Developments
       10.11. Tune, Inc.
           10.11.1. Company Overview
           10.11.2. Financials
           10.11.3. Products
           10.11.4. Recent Developments
       10.12. Amobee, Inc.
           10.12.1. Company Overview
           10.12.2. Financials
           10.12.3. Products
           10.12.4. Recent Developments
 
 *Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies
 
LIST OF TABLES

  • Market Snapshot
  • Drivers : Impact Analysis
  • Restraints : Impact Analysis
  • List of Raw Material
  • List of Raw Material Manufactures
  • List of Potential Buyers
  • COVID-19 Impact Analysis by Production, Import, Export and Demand
  • Pre V/S Post COVID-19
  • Estimated Impact Of The Coronavirus (Covid-19) Epidemic
  • COVID-19: Micro and Macro Factor Analysis
  • Analysis by Format  (USD MN)
  • Messaging  Market by Geography (USD MN)
  • Search  Market by Geography (USD MN)
  • Display  Market by Geography (USD MN)
  • Analysis Market by Category  (USD MN)
  • Arts & Entertainment  Market by Geography (USD MN)
  • Hobbies & Interests  Market by Geography (USD MN)
  • Society  Market by Geography (USD MN)
  • Science  Market by Geography (USD MN)
  • Style & Fashion  Market by Geography (USD MN)
  • Technology & Computing  Market by Geography (USD MN)
  • Other  Market by Geography (USD MN)
  • Global Mobile Advertising Market by Geography (USD MN)
  • North America Market Analysis (USD MN)
  • United State Market Analysis (USD MN)
  • Canada Market Analysis (USD MN)
  • Mexico Market Analysis (USD MN)
  • Europe Market Analysis (USD MN)
  • Europe Market Estimate by Country (USD MN)
  • United Kingdom Market Analysis (USD MN)
  • France Market Analysis (USD MN)
  • Germany Market Analysis (USD MN)
  • Italy Market Analysis (USD MN)
  • Russia Market Analysis (USD MN)
  • Spain Market Analysis (USD MN)
  • Rest of Europe Market Analysis (USD MN)
  • Asia Pacific Market Analysis (USD MN)
  • China Market Analysis (USD MN)
  • Japan Market Analysis (USD MN)
  • India Market Analysis (USD MN)
  • South Korea Market Analysis (USD MN)
  • Australia Market Analysis (USD MN)
  • Rest of Asia Pacific Market Analysis (USD MN)
  • Latin America Market Analysis (USD MN)
  • Brazil Market Analysis (USD MN)
  • Argentina Market Analysis (USD MN)
  • Peru Market Analysis (USD MN)
  • Chile Market Analysis (USD MN)
  • Rest of Latin America Market Analysis (USD MN)
  • Middle East & Africa Market Analysis (USD MN)
  • Saudi Arabia Market Analysis (USD MN)
  • UAE Market Analysis (USD MN)
  • Israel Market Analysis (USD MN)
  • South Africa Market Analysis (USD MN)
  • Rest of Middle East and Africa Market Analysis (USD MN)
  • Partnership/Collaboration/Agreement
  • Mergers And Acquisiton
 
LIST OF FIGURES
 
  • Research Scope of Mobile Advertising Report
  • Market Research Process
  • Market Research Methodology
  • Global Mobile Advertising Market Size, by Region (USD MN)
  • Porters Five Forces Analysis
  • Market Attractiveness Analysis by Format
  • Market Attractiveness Analysis by Category
  • Market Attractiveness Analysis by Region
  • Value Chain Analysis
  • Global Market Analysis by Format  (USD MN)
  • Messaging  Market by Geography (USD MN)
  • Search  Market by Geography (USD MN)
  • Display  Market by Geography (USD MN)
  • Global Market Analysis by Category  (USD MN)
  • Arts & Entertainment  Market by Geography (USD MN)
  • Hobbies & Interests  Market by Geography (USD MN)
  • Society  Market by Geography (USD MN)
  • Science  Market by Geography (USD MN)
  • Style & Fashion  Market by Geography (USD MN)
  • Technology & Computing  Market by Geography (USD MN)
  • Other  Market by Geography (USD MN)
  • Global Market by Revenue
  • North America Market by Revenue
  • Europe Market by Revenue
  • Asia Pacific Market by Revenue
  • Latin America Market by Revenue
  • Middle East & Africa Market by Revenue
  • Recent Development in Industry
  • Company Market Share Analysis, 2020
 
* Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.

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Objectives of Study

  • Define and measure the global market
  • Volume or revenue forecast of the global market and its various sub-segments with respect to main geographies
  • Analyze and identify major market trends along with the factors driving or inhibiting the market growth
  • Study the company profiles of the major market players with their market share
  • Analyze competitive developments

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