Global Menthol Cigarette Market Report By Capsule (Single Capsule, Double Capsule), By End-User (Male, Female) And By Regions - Industry Trends, Size, Share, Growth, Estimation and Forecast, 2022-2030

The global demand for Menthol Cigarette Market is presumed to reach the market size of nearly USD 122.98 BN by 2030 from USD 88.29 BN in 2022 with a CAGR of 4.23% under the study period 2023 - 2030.

A menthol cigarette is a type of cigarette that contains menthol as a flavouring additive. It has been popular among smokers due to the menthol flavouring, which provides a minty taste and a sensation of coolness in the throat and lungs when smoking. The menthol flavour can help mask the harshness and irritation caused by smoking tobacco, making the smoking experience feel smoother for some individuals.

Market Dynamics

Smokers appreciate the refreshing and cooling sensation provided by menthol cigarettes, which can make the smoking experience more enjoyable. Moreover, brand loyalty plays a role, as many well-known cigarette brands offer menthol variants, leading consumers to continue purchasing it out of familiarity and personal preference. Another factor is the nicotine delivery aspect. Like regular cigarettes, these also contain nicotine, an addictive substance. The combination of menthol flavour and nicotine delivery creates a unique smoking experience that appeals to certain smokers. Targeted marketing has also played a crucial role in driving this market. Tobacco companies have strategically marketed menthol cigarettes to specific demographic groups, such as young adults, ethnic communities, and women. These campaigns have emphasized the menthol flavour, perceived freshness, and lifestyle associations, making it appealing to the targeted groups. However, it is important to note that regulations and public health concerns have impacted the menthol cigarette market. These regulatory changes can influence the dynamics and consumer behaviour of this market.

The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of menthol cigarette. The growth and trends of menthol cigarette industry provide a holistic approach to this study. 

Market Segmentation

This section of the menthol cigarette market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities. 

By Capsule

• Single Capsule
• Double Capsule

By End-User

• Male
• Female

Regional Analysis

This section covers the regional outlook, which accentuates current and future demand for the Menthol Cigarette market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

Global Menthol Cigarette Market Share by Region (Representative Graph)

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the menthol cigarette market include Philip Morris International Inc.; Imperial Brands plc; Korea Tobacco & Ginseng Corporation; Alfred Dunhill, Ltd.; R.J. Reynolds Tobacco Company; British American Tobacco; Commonwealth Brands; Liggett Group; Lorillard Tobacco; Essentra plc. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.