The global demand for Men's Underwear Market is presumed to reach the valuation of nearly USD XX MN by 2028 from USD XX MN in 2021 with a CAGR of XX% during the period of 2022-2028.
Undergarments are clothing items beneath the outer cloth, generally in direct contact with skins, although they may consist of a single layer. Men's underwear is personal clothes worn to protect the genital parts of men and maintain hygiene. The underwear protects men's privates by giving them suitable shapes and helping them dry since they easily get moist. Further, underwear is also helpful in preventing damages of outer clothes from being getting dirty from sweat. They are produced by using multiple materials such as polyester, modal, cotton, and nylon.
Market Dynamics
The growing millennials population, coupled with rising awareness about personal hygiene, health, and fitting, is anticipated to drive the market growth. The availability of a wide range of products and designs suitable for various purposes, including sports, regular wear, and functional wear, is anticipated to fuel the product demand. Changing fashion trends, rising disposable income, and changing consumer lifestyles and preferences are expected to boost market growth. Growing concern regarding the fabric used for manufacturing underwear is one of the major factors driving the market. The availability of products in various materials such as cotton, polyester, nylon, rayon, silk, and cotton blends drives the product demand.
The report covers Porter's Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level.
Additionally, these tools also give inclusive assessment of each application/product segment in the global market of men's underwear.
Market Segmentation
The entire men's underwear market has been sub-categorized into type, fabric and distribution channel. The report provides an analysis of these subsets with respect to the geographical segmentation. This research study will keep marketer informed and helps to identify the target demographics for a product or service.
By Type
- Briefs
- Boxer Brief
- Trunks
- Boxers
- Others
By Fabric
- Cotton
- Polyester
- Modal
- Nylon
- Others
By Distribution Channel
- Online Store
- Offline Store
Regional Analysis
This section covers regional segmentation which accentuates on current and future demand for men's underwear market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.
Global Men's Underwear Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the men's underwear market include Phillips-Van Heusen Corporation, Hanesbrands Inc., Jockey International Inc., Ralph Lauren Corporation, Levi Strauss & Co., American Eagle Outfitters Inc., Naked Brand Group Inc., Perry Ellis International Inc., HUGBOSS, Berkshire Hathaway Inc. (Fruit of the Loom). This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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