The global demand for Men’s Personal Care Market is presumed to reach the market size of nearly USD XX MN by 2028 from USD XX MN in 2021 with a CAGR of XX% under the study period 2022 - 2028.
For men, personal care goods comprise a diverse range of items to boost personal hygiene and enhance their personality. Perfumes, deodorants, hair gel, mouthwashes, hair conditioners, and facial cosmetics are just a few of the things used by men to look and feel well. Men's BPC (beauty and personal care) products are gaining popularity. The extent of a man's grooming practice used to be limited to basic hygiene and shaving items. Men today have a plethora of skin, hair, beard, and physique options. Male consumers are being targeted by many categories and brands, ranging from mass to prestige.
Market Dynamics
Men's care products are in great demand worldwide, thanks to rising disposable income, increased internet shopping, and the growth of organized retail. The critical element driving the rise of the men's care market is an increase in men's worries about their health, body image, self-grooming, and hygiene. The Men's care industry is also predicted to develop as people become more conscious of the necessity of total personal care routines and emerging fashion trends, and social media's influence. With countless new enterprises infiltrating and aiming to revolutionize the way men are marketed, the men's care sector is brimming with opportunity. Furthermore, the growing use of personal care products is expected to fuel market expansion.
The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of men’s personal care. The growth and trends of men’s personal care industry provide a holistic approach to this study.
Market Segmentation
This section of the men’s personal care market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Product
- Skin Care (Face Care, Body Care)
- Hair Care (Shampoo, Conditioners, Others)
- Personal Grooming (Shaving Cream &Gel, After Shave Lotion, Others)
By Distribution
- Hypermarkets & Supermarkets
- Pharmacy & Drugstores
- E-Commerce
- Others
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Men’s Personal Care market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Men’s Personal Care Market Share by Region (Representative Graph)

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the men’s personal care market include Procter & Gamble, Reckitt Benckiser, Unilever, L’Oréal, Beiersdorf AG, Johnson & Johnson, Coty Inc., Estee Lauder Companies, Inc., Edgewell Personal Care Company, Kao Corporation. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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