The global demand for Meal Kit Delivery Services Market is presumed to reach the market size of nearly USD 77.74 Billion by 2032 from USD 21.25 Billion in 2023 with a CAGR of 15.5% under the study period 2024 - 2032.
A meal kit refers to subscription-based food service where customers receive pre-portioned, partially-prepared food ingredients and recipes to home cook meals. Meal Delivery Services refer to the services that send pre-cooked meals to the customers. This business model is considered a true example of food and beverage customization.
Market Dynamics
The growing demand for meal kit delivery services can be attributed to the increasing global population, decreasing gender disparity with the exponential increase in the number of working women, and a growing middle-class population in emerging nations. Meal kit delivery services are continually establishing an interest for comfort, thereby increasing product penetration across the global market. However, the industry is witnessing criticism for the problematic task of recycling the freezer gel packs. These gel packs ensure that the dairy and meat products remain refrigerated while in transit, thereby impeding the growth of this market internationally. Amidst the ongoing COVID-19 outbreak, people are following home quarantines (staying at home) which have reported a sharp increase in the global demands for meal-kit delivery services.
The report covers Porter's Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level.
Additionally, these tools also give inclusive assessment of each application/product segment in the global market of meal kit delivery services.
Market Segmentation
The entire meal kit delivery services market has been sub-categorized into services offering, services and platform. The report provides an analysis of these subsets with respect to the geographical segmentation. This research study will keep marketer informed and helps to identify the target demographics for a product or service.
By Food Type
- Ready-to-Cook
- Ready-to-Eat
By Delivery Model
- Subscription Based
- On-Demand
By Serving
Regional Analysis
This section covers regional segmentation which accentuates on current and future demand for meal kit delivery services market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.
Global Meal Kit Delivery Services Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the meal kit delivery services market include Blue Apron LLC, HelloFresh, Sun Basket, Marley Spoon Inc., Purple Carrot, Gobble, Daily Harvest. This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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