The global demand for Matcha Market is presumed to reach the market size of nearly USD XX MN by 2028 from USD XX MN in 2021 with a CAGR of XX% under the study period of 2022 - 2028. Regarding volume, the market was calculated XX Kiloton in 2021 and forecast to touch XX Kiloton by 2028 with a CAGR of XX% during 2022-2028.
Matcha is a Japanese green tea powder made by taking young leaves and finely grinding them into bright green powder. It has a slightly bitter taste, mellow flavor, and vibrant green color. Matcha is grown and prepared in a different way than other regular green tea. It contains a higher amount of antioxidants, especially catechins (EGCG) and caffeine. The antioxidants may lower blood pressure, prevent heart disease, type 2 diabetes, cancer, reduces the risk of kidney and liver damage and even boost metabolism, and help in weight loss. The caffeine present in matcha will keep the person energized, focussed, and calm.
Market Dynamics
Due to multiple health benefits, the market is projected to grow in the coming years. Increasing consumer focus on adopting a healthy lifestyle, rise in overweight population, and increasing prevalence of cardiovascular diseases are the key drivers fuelling demand for matcha. The product has wide usage in regular tea, food, beverages, and personal care. The nutritional content and smooth texture have expanded their application in preparing various smoothies, desserts, lattes, and other food items. Increasing demand for low calories, energy-enhancing, and detoxifying drinks will further boost the matcha market growth. Key players constantly working on innovation and introducing new blends and mixes will stimulate market growth.
The report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of matcha. The growth and trends of Matcha Industry provide a holistic approach to this study.
Market Segmentation
This section of the matcha market report provides detailed data on the segments by analyzing them at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Production Technology
By Grade
- Ceremonial
- Classic
- Culinary
By Application
- Regular Tea
- Matcha Beverages
- Food
- Personal Care & Cosmetics
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Matcha market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Matcha Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the matcha market include Sun Time Tea Company, Vivid Vitality, Mizuba Tea Company, Tea's Me Company, Kissa Tea GmbH Company, ITO EN Ltd, Aoi Tea Company, Matcha Maiden, Aiya America, Shaanxi Dongyu Tea. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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