The global demand for Massage Therapy Services Market is presumed to reach the market size of nearly USD 96.73 MN by 2028 from USD 50.73 MN in 2021 with a CAGR of 9.6% under the study period 2022 - 2028.
Massage therapy services mainly serve to soothe the body and help it recover from fatigue. Massage therapy services also help people with mental health issues like anxiety. These services are more popular with females than males. In massage therapy services, a trained professional massages the body by applying pressure and specific movement. It is being offered as a treatment along with standard treatment. It is generally considered a part of integrative medicine. Massage therapy services include various massages such as face massage, body treatments, several medical care procedures, etc. Spas, salons, and physiotherapists provide massage therapy services. Massage therapy services are considered a luxury in most parts of the world.
Market Dynamics
The incidences of stress disorders has been on rise mainly due to lifestyle and work-life imbalance. The massage therapy is a prominent treatment to relax and reduce the stress. Furthermore, the popularity of sports among youngsters has led to more injuries requiring massage therapies, which is increasing its demand. Elderly people face many discomforts due to their declining health. They use massage therapy to soothe their back and neck pain, adding to the demand for massage therapy services. However, increasing costs of massage therapy service packages may limit its demand.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of massage therapy services. The growth and trends of massage therapy services industry provide a holistic approach to this study.
Market Segmentation
This section of the massage therapy services market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Service Type
- Deep Tissue Massage
- Lymphatic Massage
- Sports Massage
- Oncology Massage
- Swedish Massage
- Others
By Service Provider
- Massage Parlour
- Hospital/Clinics
- Resorts/Hotels
By Purpose:
- Beauty/Grooming
- Relaxation
- Physical Fitness
- Treatment
- Others
By End User
By Booking Channel
- Online Booking
- Phone Booking
- In Person Booking
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Massage Therapy Services market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Massage Therapy Services Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the massage therapy services market include Massage Envy, Hand and Stone Massage and Facial Spa, Elements Massage, Massage Heights, The Woodhouse Day Spa, MassageLuXe, Spavia, LaVida Massage, Massage Green Spa, InterContinental Hotels Group plc, siam wellness group, Other (on request). This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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