The global demand for Marula Oil Market is presumed to reach the valuation of nearly USD XX MN by 2026 from USD XX MN in 2019 with a CAGR of XX% under the study period of 2020 - 2026.
Marula oil is obtained from the kernels of an African indigenous plant – the marula tree (sclerocarya birrea). This species is a member of the Anacardiaceae family, including mango, pistachio, and cashew. The marula fruit consists of the marula stone, which is surrounded by the green to yellow colored fruit pulp and has inside fruit kernels or seeds. Marula oil is extracted from the kernels/seeds of the marula fruit. The oil extraction process typically uses cold pressing and filtration. Marula oil can be extracted from the seed of the marula fruit or the nut's hard shell and is traditionally used across several industries, including the cosmetic and food industries. Marula oil is clear, a light yellow color that is a healthy alternative to available saturated oil owing to its high minerals and protein content. In addition to this, marula oil is widely used across beauty and personal care applications, wherein it is considered ‘Miracle oil’ in the cosmetic industry.
The market is primarily driven by rising awareness of harmful effects of chemical added to cosmetic products and utilizing natural oils and natural extract to improve performance especially in cosmetic product. In addition to this, rising number of manufacturers are launching marula oil based product in beauty and personal care which is anticipated to boost the demand. Furthermore, growing organized retail industry and rising trend of online shopping is expected to propel the sales of the product. Other factors including rising disposable income, rising adoption of organic based cosmetic product in emerging country like India is further projected to drive the market growth.
The report covers Porter’s Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level.
Additionally, these tools also give inclusive assessment of each application/product segment in the global market of marula oil.
The entire marula oil market has been sub-categorized into nature, type, source and application. The report provides an analysis of these subsets with respect to the geographical segmentation. This research study will keep marketer informed and helps to identify the target demographics for a product or service.
- Cold Pressed Oil
- Cold Processed Virgin Oil
- Soft Kernal Seed Oil
- Whole Nut & Nut's Hard Shell
- Skin Care Products
- Hair Care Products
- Cosmetic Products
This section covers regional segmentation which accentuates on current and future demand for marula oil market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.
Global Marula Oil Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the marula oil market include Marula Natural Products, SOUTHERN BOTANICA, Marula Company, DLG Naturals, Gramme Products, Natural Sourcing, LLC, Afri Natural, African Botanics, Marula Guys, African Exotic Oils. This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
This market research report has been produced by gathering information on the basis of primary and secondary research. Secondary research has been done by using various sources which include (but not limited to) Company Websites, Paid Data Sources, Technical Journals, Financial Reports, SEC Filings, and other different industry publications.
If specific information is required which is not currently within the scope of the report, it can be provided as a part of customization.