Global Marketing Cloud Platform Market Report By Platform (CRM, Cloud-Based, SaaS-Based and B2B Cloud), Solution (Integrated Solution and Digital Marketing Solution), End-User (Travel, Retail, Financial Services, Life Sciences, Technology and Media & Entertainment) And By Regions - Industry Trends, Size, Share, Growth, Estimation And Forecast, 2019-2026
ID:VMR11210988
January 2020
Report Formats:

The global demand for Marketing Cloud Platform Market is presumed to reach the valuation of nearly USD XX.X MN by 2026 from USD XX.X MN in 2019 with a CAGR of X.XX% under the study period of 2020- 2026.
 
The marketing cloud platform is a cloud-based digital marketing platform which deals with email marketing, lead management, cross channel, and social media management among others. The marketing cloud platform helps to optimize digital experiences, develop audiences, manage content, and execute campaigns through different digital channels.
 
Market Dynamics
 
The growing adoption of content marketing software for personalized marketing and customer engagement is driving market growth. Increasing usage of social media for advertising is also propelling market growth. The emergence of location-based marketing and mobile marketing platform are further fuelling market growth. On the flip side, data privacy and security concerns are expected to hamper the market growth. Whereas, evolving need for artificial intelligence and big data analytics in digital marketing and implementation of virtual reality (VR) and augmented reality (AR) on the digital platform are expected to augment demand over the forecast period.
 
The report covers Porter’s Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level.
 
Additionally, these tools also give inclusive assessment of each application/product segment in the global market of marketing cloud platform.
 
Market Segmentation
 
The entire marketing cloud platform market has been sub-categorized into platform, solution, and end-user. The report provides an analysis of these subsets with respect to the geographical segmentation. This research study will keep marketer informed and helps to identify the target demographics for a product or service.
 
By Platform

  • CRM
  • Cloud-Based
  • SaaS-Based
  • B2B Cloud
 
By Solution
  • Integrated Solution
  • Digital Marketing Solution
 
By End-User
  • Travel
  • Retail
  • Financial Services
  • Life Sciences
  • Technology
  • Media & Entertainment
 
Regional Analysis
 
This section covers regional segmentation which accentuates on current and future demand for marketing cloud platform market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.
 
Europe Marketing Cloud Platform Market By Revenue (USD MN)



The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the marketing cloud platform market include Adobe Systems Incorporated, Cision Ab, Etrigue Corporation, Hatchbuck, Hubspot, Infusionsoft, International Business Machines Corporation, Leadsquared, Oracle Corporation, Salesforce.Com and Others. This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
                                          
 
METHODOLOGY:
 
This market research report has been produced by gathering information on the basis of primary and secondary research. Secondary research has been done by using various sources which include (but not limited to) Company Websites, Paid Data Sources,  Technical Journals, Financial Reports, SEC Filings, and other different industry publications.
 
If specific information is required which is not currently within the scope of the report, it can be provided as a part of customization.

1 . PREFACE
       1.1. Report Description
           1.1.1. Objective
           1.1.2. Target Audience
           1.1.3. Unique Selling Proposition (USP) & offerings
       1.2. Research Scope
       1.3. Research Methodology
           1.3.1. Market Research Process
           1.3.2. Market Research Methodology
 
2 . EXECUTIVE SUMMARY
       2.1. Highlights of Marketing Cloud Platform Market
       2.2. Global Marketing Cloud Platform Market Snapshot
 
3 . MARKETING CLOUD PLATFORM – INDUSTRY ANALYSIS
       3.1. Introduction
       3.2. Market Drivers of Marketing Cloud Platform Market
       3.3. Market Restraints of Marketing Cloud Platform Market
       3.4. Opportunities of Marketing Cloud Platform Market
       3.5. Trends of Marketing Cloud Platform Market
       3.6. Porter’s Five Force Analysis of Marketing Cloud Platform Market
       3.7. Marketing Cloud Platform Market Attractiveness Analysis
           3.7.1 Market Attractive Analysis by Platform
           3.7.2 Market Attractive Analysis by Solution
           3.7.3 Market Attractive Analysis by End-User
           3.7.4 Market Attractive Analysis by Region
 
4 . VALUE CHAIN ANALYSIS
       4.1. Marketing Cloud Platform Value Chain Analysis
       4.2. Marketing Cloud Platform Raw Material Analysis
           4.2.1. List of Raw Materials
           4.2.2. Marketing Cloud Platform Raw Material Manufactures List
           4.2.3. Price Trend of Marketing Cloud Platform Key Raw Materials
       4.3. List of Potential Buyers
       4.4. Marketing Channel
           4.4.1. Direct Marketing
           4.4.2. Indirect Marketing
           4.4.3. Marketing Channel Development Trend
 
5 . GLOBAL MARKETING CLOUD PLATFORM MARKET ANALYSIS BY PLATFORM
       5.1 Overview by Platform
       5.2 Global Marketing Cloud Platform Market Analysis by Platform
       5.3 Market Analysis of CRM by Regions
       5.4 Market Analysis of Cloud-Based by Regions
       5.5 Market Analysis of SaaS-Based by Regions
       5.6 Market Analysis of B2B Cloud by Regions
 
6 . GLOBAL MARKETING CLOUD PLATFORM MARKET ANALYSIS BY SOLUTION
       6.1 Overview by Solution
       6.2 Global Marketing Cloud Platform Market Analysis by Solution
       6.3 Market Analysis of Integrated Solution by Regions
       6.4 Market Analysis of Digital Marketing Solution by Regions
 
7 . GLOBAL MARKETING CLOUD PLATFORM MARKET ANALYSIS BY END-USER
       7.1 Overview by End-User
       7.2 Global Marketing Cloud Platform Market Analysis by End-User
       7.3 Market Analysis of Travel by Regions
       7.4 Market Analysis of Retail by Regions
       7.5 Market Analysis of Financial Services by Regions
       7.6 Market Analysis of Life Sciences by Regions
       7.7 Market Analysis of Technology by Regions
       7.8 Market Analysis of Media & Entertainment by Regions
 
8 . GLOBAL MARKETING CLOUD PLATFORM MARKET ANALYSIS BY GEOGRAPHY
       8.1. Regional Outlook
       8.2. Introduction
       8.3. North America
           8.3.1. Overview
           8.3.2. North America Marketing Cloud Platform Market Estimate by Country
           8.3.3. United State
           8.3.4. Rest of North America
       8.4. Europe
           8.4.1. Overview
           8.4.2. Europe Marketing Cloud Platform Market Estimate by Market Segment
           8.4.3. Europe Marketing Cloud Platform Market Estimate by Country
           8.4.4. United Kingdom
           8.4.5. France
           8.4.6. Germany
           8.4.7 Rest of Europe
       8.5. Asia Pacific
           8.5.1. Overview
           8.5.2. Asia Pacific Marketing Cloud Platform Market Estimate by Market Segment
           8.5.3. Asia Pacific Marketing Cloud Platform Market Estimate by Country
           8.5.4. China
           8.5.5. Japan
           8.5.6. India
           8.5.7. Rest of Asia Pacific
       8.6. Latin America
           8.6.1. Overview
           8.6.2. Latin America Marketing Cloud Platform Market Estimate by Market Segment
           8.6.3. Latin America Marketing Cloud Platform Market Estimate by Country
           8.6.4. Brazil
           8.6.5. Rest of Latin America
       8.7. Middle East & Africa
           8.7.1. Overview
           8.7.2. Middle East & Africa Marketing Cloud Platform Market Estimate by Market Segment
           8.7.3. Middle East & Africa Marketing Cloud Platform Market Estimate by Country
           8.7.4. Middle East
           8.7.5. Africa
 
9 . COMPETITIVE LANDSCAPE OF THE MARKETING CLOUD PLATFORM COMPANIES
       9.1. Marketing Cloud Platform Market Competition
       9.2. Partnership/Collaboration/Agreement
       9.3. Merger And Acquisitions
       9.4. New Product Launch
       9.5. Other Developments
 
10 . COMPANY PROFILES OF MARKETING CLOUD PLATFORM INDUSTRY
       10.1. Company Share Analysis
       10.2. Market Concentration Rate
       10.3. Adobe Systems Incorporated
           10.3.1. Company Overview
           10.3.2. Financials
           10.3.3. Products
           10.3.4. Recent Developments
       10.4. Cision Ab
           10.4.1. Company Overview
           10.4.2. Financials
           10.4.3. Products
           10.4.4. Recent Developments
       10.5. Etrigue Corporation
           10.5.1. Company Overview
           10.5.2. Financials
           10.5.3. Products
           10.5.4. Recent Developments
       10.6. Hatchbuck
           10.6.1. Company Overview
           10.6.2. Financials
           10.6.3. Products
           10.6.4. Recent Developments
       10.7. Hubspot
           10.7.1. Company Overview
           10.7.2. Financials
           10.7.3. Products
           10.7.4. Recent Developments
       10.8. Infusionsoft
           10.8.1. Company Overview
           10.8.2. Financials
           10.8.3. Products
           10.8.4. Recent Developments
       10.9. International Business Machines Corporation
           10.9.1. Company Overview
           10.9.2. Financials
           10.9.3. Products
           10.9.4. Recent Developments
       10.10. Leadsquared
           10.10.1. Company Overview
           10.10.2. Financials
           10.10.3. Products
           10.10.4. Recent Developments
       10.11. Oracle Corporation
           10.11.1. Company Overview
           10.11.2. Financials
           10.11.3. Products
           10.11.4. Recent Developments
       10.12. Salesforce.Com
           10.12.1. Company Overview
           10.12.2. Financials
           10.12.3. Products
           10.12.4. Recent Developments
       10.13. Others
           10.13.1. Company Overview
           10.13.2. Financials
           10.13.3. Products
           10.13.4. Recent Developments
 
 *Note - In company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies
 
LIST OF TABLES

  • Global Marketing Cloud Platform Market Snapshot
  • Drivers of The Global Marketing Cloud Platform Market Impact Analysis
  • Restraints of The Global Marketing Cloud Platform Market Impact Analysis
  • List of Raw Material
  • List of Raw Material Manufactures
  • List of Potential Buyers
  • Global Marketing Cloud Platform Market Analysis by Platform (USD MN)
  • Global Marketing Cloud Platform Market Analysis in CRM by Geography (USD MN)
  • Global Marketing Cloud Platform Market Analysis in Cloud-Based by Geography (USD MN)
  • Global Marketing Cloud Platform Market Analysis in SaaS-Based by Geography (USD MN)
  • Global Marketing Cloud Platform Market Analysis in B2B Cloud by Geography (USD MN)
  • Global Marketing Cloud Platform Market Analysis by Solution (USD MN)
  • Global Marketing Cloud Platform Market Analysis in Integrated Solution by Geography (USD MN)
  • Global Marketing Cloud Platform Market Analysis in Digital Marketing Solution by Geography (USD MN)
  • Global Marketing Cloud Platform Market Analysis by End-User (USD MN)
  • Global Marketing Cloud Platform Market Analysis in Travel by Geography (USD MN)
  • Global Marketing Cloud Platform Market Analysis in Retail by Geography (USD MN)
  • Global Marketing Cloud Platform Market Analysis in Financial Services by Geography (USD MN)
  • Global Marketing Cloud Platform Market Analysis in Life Sciences by Geography (USD MN)
  • Global Marketing Cloud Platform Market Analysis in Technology by Geography (USD MN)
  • Global Marketing Cloud Platform Market Analysis in Media & Entertainment by Geography (USD MN)
  • Global Marketing Cloud Platform Market by Geography (USD MN)
  • North America Marketing Cloud Platform Market Analysis by Platform (USD MN)
  • North America Marketing Cloud Platform Market Estimate by Solution (USD MN)
  • North America Marketing Cloud Platform Market Estimate by End-User (USD MN)
  • North America Marketing Cloud Platform Market Estimate by Country (USD MN)
  • United State Marketing Cloud Platform Market Analysis by Platform (USD MN)
  • United State Marketing Cloud Platform Market Estimate by Solution (USD MN)
  • United State Marketing Cloud Platform Market Analysis by End-User (USD MN)
  • Rest of North America Marketing Cloud Platform Market Analysis by Platform (USD MN)
  • Rest of North America Marketing Cloud Platform Market Estimate by Solution (USD MN)
  • Rest of North America Marketing Cloud Platform Market Estimate by End-User(USD MN)
  • Europe Marketing Cloud Platform Market Analysis by Platform (USD MN)
  • Europe Marketing Cloud Platform Market Estimate by Solution (USD MN)
  • Europe Marketing Cloud Platform Market Estimate by End-User (USD MN)
  • United Kingdom Marketing Cloud Platform Market Analysis by Platform (USD MN)
  • United Kingdom Marketing Cloud Platform Market Estimate by Solution (USD MN)
  • United Kingdom Marketing Cloud Platform Market Estimate by End-User (USD MN)
  • France Marketing Cloud Platform Market Analysis by Platform (USD MN)
  • France Marketing Cloud Platform Market Estimate by Solution (USD MN)
  • France Marketing Cloud Platform Market Estimate by End-User (USD MN)
  • Germany Marketing Cloud Platform Market Analysis by Platform (USD MN)
  • Germany Marketing Cloud Platform Market Estimate by Solution (USD MN)
  • Germany Marketing Cloud Platform Market Estimate by End-User (USD MN)
  • Rest of Europe Marketing Cloud Platform Market Analysis by Platform (USD MN)
  • Rest of Europe Marketing Cloud Platform Market Estimate by Solution (USD MN)
  • Rest of Europe Marketing Cloud Platform Market Estimate by End-User (USD MN)
  • Asia Pacific Marketing Cloud Platform Market Analysis by Platform (USD MN)
  • Asia Pacific Marketing Cloud Platform Market Estimate by Solution (USD MN)
  • Asia Pacific Marketing Cloud Platform Market Estimate by End-User (USD MN)
  • Asia Pacific Marketing Cloud Platform Market Estimate by Country (USD MN)
  • China Marketing Cloud Platform Market Analysis by Platform (USD MN)
  • China Marketing Cloud Platform Market Estimate by Solution (USD MN)
  • China Marketing Cloud Platform Market Estimate by End-User (USD MN)
  • Japan Marketing Cloud Platform Market Analysis by Platform (USD MN)
  • Japan Marketing Cloud Platform Market Estimate by Solution (USD MN)
  • Japan Marketing Cloud Platform Market Estimate by End-User (USD MN)
  • India Marketing Cloud Platform Market Analysis by Platform (USD MN)
  • India Marketing Cloud Platform Market Estimate by Solution (USD MN)
  • India Marketing Cloud Platform Market Estimate by End-User (USD MN)
  • Rest of Asia Pacific Marketing Cloud Platform Market Analysis by Platform (USD MN)
  • Rest of Asia Pacific Marketing Cloud Platform Market Estimate by Solution (USD MN)
  • Rest of Asia Pacific Marketing Cloud Platform Market Estimate by End-User (USD MN)
  • Latin America Marketing Cloud Platform Market Analysis by Platform (USD MN)
  • Latin America Marketing Cloud Platform Market Estimate by Solution (USD MN)
  • Latin America Marketing Cloud Platform Market Estimate by End-User (USD MN)
  • Latin America Marketing Cloud Platform Market Estimate by Country (USD MN)
  • Brazil Marketing Cloud Platform Market Analysis by Platform (USD MN)
  • Brazil Marketing Cloud Platform Market Estimate by Solution (USD MN)
  • Brazil Marketing Cloud Platform Market Estimate by End-User (USD MN)
  • Rest of Latin America Marketing Cloud Platform Market Analysis by Platform (USD MN)
  • Rest of Latin America Marketing Cloud Platform Market Estimate by Solution (USD MN)
  • Rest of Latin America Marketing Cloud Platform Market Estimate by End-User (USD MN)
  • Middle East & Africa Marketing Cloud Platform Market Analysis by Platform (USD MN)
  • Middle East & Africa Marketing Cloud Platform Market Estimate by Solution (USD MN)
  • Middle East & Africa Marketing Cloud Platform Market Estimate by End-User (USD MN)
  • Middle East & Africa Marketing Cloud Platform Market Estimate by Country (USD MN)
  • Middle East Marketing Cloud Platform Market Analysis by Platform (USD MN)
  • Middle East Marketing Cloud Platform Market Estimate by Solution (USD MN)
  • Middle East Marketing Cloud Platform Market Estimate by End-User (USD MN)
  • Africa Marketing Cloud Platform Market Analysis by Platform (USD MN)
  • Africa Marketing Cloud Platform Market Estimate by Solution (USD MN)
  • Africa Marketing Cloud Platform Market Estimate by End-User (USD MN)
  • Partnership/Collaboration/Agreement
  • Mergers And Acquisiton
  • New Product Launch
  • Other Developments
  • Company Market Share Analysis, 2019
 
LIST OF FIGURES
  • Research Scope of Marketing Cloud Platform Report
  • Market Research Process
  • Market Research Methodology
  • Global Marketing Cloud Platform Market Size, by Region (USD MN)
  • Porters Five Forces Analysis
  • Market Attractiveness Analysis by Platform
  • Market Attractiveness Analysis by Solution
  • Market Attractiveness Analysis by End-User
  • Market Attractiveness Analysis by Region
  • Value Chain Analysis
  • Global Marketing Cloud Platform Market Analysis by Platform (USD MN)
  • Global Marketing Cloud Platform Market Analysis in CRM by Geography (USD MN)
  • Global Marketing Cloud Platform Market Analysis in Cloud-Based by Geography (USD MN)
  • Global Marketing Cloud Platform Market Analysis in SaaS-Based by Geography (USD MN)
  • Global Marketing Cloud Platform Market Analysis in B2B Cloud by Geography (USD MN)
  • Global Marketing Cloud Platform Market Analysis by Solution (USD MN)
  • Global Marketing Cloud Platform Market Analysis in Integrated Solution by Geography (USD MN)
  • Global Marketing Cloud Platform Market Analysis in Digital Marketing Solution by Geography (USD MN)
  • Global Marketing Cloud Platform Market Analysis by End-User (USD MN)
  • Global Marketing Cloud Platform Market Analysis in Travel by Geography (USD MN)
  • Global Marketing Cloud Platform Market Analysis in Retail by Geography (USD MN)
  • Global Marketing Cloud Platform Market Analysis in Financial Services by Geography (USD MN)
  • Global Marketing Cloud Platform Market Analysis in Life Sciences by Geography (USD MN)
  • Global Marketing Cloud Platform Market Analysis in Technology by Geography (USD MN)
  • Global Marketing Cloud Platform Market Analysis in Media & Entertainment by Geography (USD MN)
  • Latin America Marketing Cloud Platform Market by Revenue
  • Middle East & Africa Marketing Cloud Platform Market by Revenue
  • Recent Development in Marketing Cloud Platform Industry
  • Company Market Share Analysis, 2019
 
* Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.

Objectives of Study

  • Define and measure the global market
  • Volume or revenue forecast of the global market and its various sub-segments with respect to main geographies
  • Analyze and identify major market trends along with the factors driving or inhibiting the market growth
  • Study the company profiles of the major market players with their market share
  • Analyze competitive developments

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