Global Marketing Cloud Platform Market Report By Component (Platform, Services), By Type of Cloud (Public, Private, Hybrid), By Marketing Function (Marketing Content and Automation, Marketing Engagement, Marketing Analytics, Marketing Interaction, Others), By Organization Size (Large Enterprises, Small and Medium-sized Enterprises), By Industry Vertical (Retail and E-Commerce, IT and Telecommunication, BFSI, Media and Entertainment, Healthcare, Travel and Hospitality, Others) And By Regions - Industry Trends, Size, Share, Growth, Estimation and Forecast, 2023-2032

The global demand for Marketing Cloud Platform Market is presumed to reach the valuation of nearlyUSD 37.8 BN by 2030 from USD 12.62 BN in 2022 with a CAGR of 14.7% under the study period of 2023-2030.
 
The marketing cloud platform is a cloud-based digital marketing platform which deals with email marketing, lead management, cross channel, and social media management among others. The marketing cloud platform helps to optimize digital experiences, develop audiences, manage content, and execute campaigns through different digital channels.
 
Market Dynamics
 
The growing adoption of content marketing software for personalized marketing and customer engagement is driving market growth. Increasing usage of social media for advertising is also propelling market growth. The emergence of location-based marketing and mobile marketing platform are further fuelling market growth. On the flip side, data privacy and security concerns are expected to hamper the market growth. Whereas, evolving need for artificial intelligence and big data analytics in digital marketing and implementation of virtual reality (VR) and augmented reality (AR) on the digital platform are expected to augment demand over the forecast period.
 
The report covers Porter's Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level.
 
Additionally, these tools also give inclusive assessment of each application/product segment in the global market of marketing cloud platform.
 
Market Segmentation
 
The entire marketing cloud platform market has been sub-categorized into platform, solution, and end-user. The report provides an analysis of these subsets with respect to the geographical segmentation. This research study will keep marketer informed and helps to identify the target demographics for a product or service.

By Component

• Platform
• Services

By Type of Cloud

• Public
• Private
• Hybrid

By Marketing Function

• Marketing Content and Automation
• Marketing Engagement
• Marketing Analytics
• Marketing Interaction
• Others

By Organization Size

• Large Enterprises
• Small and Medium-sized Enterprises

By Industry Vertical

• Retail and E-Commerce
• IT and Telecommunication
• BFSI
• Media and Entertainment
• Healthcare
• Travel and Hospitality
• Others

Regional Analysis
 
This section covers regional segmentation which accentuates on current and future demand for marketing cloud platform market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.
 
Global Marketing Cloud Platform Market Share by Region (Representative Graph)



The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the marketing cloud platform market include IBM Corporation, Teradata Corporation, Salesforce, Inc., CM Group, Acquia, Inc., SAP SE, Oracle Corporation, Maropost, Adobe, The Nielsen Company (US), LLC. This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.