The global demand for Marketing Cloud Platform Market is presumed to reach the valuation of nearlyUSD XX MN by 2027 from USD XX MN in 2021 with a CAGR of XX% under the study period of 2020-2027.
The marketing cloud platform is a cloud-based digital marketing platform which deals with email marketing, lead management, cross channel, and social media management among others. The marketing cloud platform helps to optimize digital experiences, develop audiences, manage content, and execute campaigns through different digital channels.
The growing adoption of content marketing software for personalized marketing and customer engagement is driving market growth. Increasing usage of social media for advertising is also propelling market growth. The emergence of location-based marketing and mobile marketing platform are further fuelling market growth. On the flip side, data privacy and security concerns are expected to hamper the market growth. Whereas, evolving need for artificial intelligence and big data analytics in digital marketing and implementation of virtual reality (VR) and augmented reality (AR) on the digital platform are expected to augment demand over the forecast period.
The report covers Porter’s Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level.
Additionally, these tools also give inclusive assessment of each application/product segment in the global market of marketing cloud platform.
The entire marketing cloud platform market has been sub-categorized into platform, solution, and end-user. The report provides an analysis of these subsets with respect to the geographical segmentation. This research study will keep marketer informed and helps to identify the target demographics for a product or service.
- B2B Cloud
- Integrated Solution
- Digital Marketing Solution
- Financial Services
- Life Sciences
- Media & Entertainment
This section covers regional segmentation which accentuates on current and future demand for marketing cloud platform market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.
Global Marketing Cloud Platform Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the marketing cloud platform market include Adobe Systems Incorporated, Cision Ab, Etrigue Corporation, Hatchbuck, Hubspot, Infusionsoft, International Business Machines Corporation, Leadsquared, Oracle Corporation, Salesforce.Com and Others. This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
This market research report has been produced by gathering information on the basis of primary and secondary research. Secondary research has been done by using various sources which include (but not limited to) Company Websites, Paid Data Sources, Technical Journals, Financial Reports, SEC Filings, and other different industry publications.
If specific information is required which is not currently within the scope of the report, it can be provided as a part of customization.