The global demand for Manuka Honey Market is presumed to reach the valuation of nearly USD XX MN by 2028 from USD XX MN in 2021 with a CAGR of XX% under the study period of 2022-2028. Whereas with regards to volume, the market was calculated XX KT in 2021 and foreseen to touch XX KT by 2028 with a CAGR of XX% during 2020-2026.
Manuka honey is a type of honey produced from the nectar of the manuka tree. Manuka honey as food is associated with many health benefits. It is kind of specialised honey. Other than food, it is used as a natural ointment and germ fighter for wounds due to its antibacterial and antiviral properties. It is said to be effective for treating many things such as up clearing up blemishes on the skin, helping heal cuts and scrapes, clearing infections, easing stomach aches, improving digestion, treating sore throat, boosting the immune system, and providing energy. It is widely being used in a wide variety of different formats in the food and beverage, cosmetics, nutraceuticals or natural health, and medical product categories.
The rise of more affluent Asian consumers and shift in dietary preferences towards natural functional and whole foods is fuelling the demand. New Zealand is a dominant exporter of manuka honey. Food & beverage is projected to be dominant segment while that of medical is most exciting full of developments and opportunities. With a view to these trends, players are planning growth strategy by collaborating and expanding their distribution network. Players are putting more focus on the quality of manuka honey. The online platforms are increasingly being used by exporters both big and small. This will significantly aid the growth. However, honey is the most adulterated food ingredient product in the world which may impede the growth of market.
The report covers Porter’s Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level.
Additionally, these tools also give inclusive assessment of each application/product segment in the global market of Manuka Honey.
The entire Manuka Honey market has been sub-categorized into form, product, function, end use, and distribution channel. The report provides an analysis of these subsets with respect to the geographical segmentation. This research study will keep marketer informed and helps to identify the target demographics for a product or service.
- Raw Manuka Honey
- Processed Manuka Honey
- UMF 5+ Manuka Honey
- UMF 10+ Manuka Honey
- UMF 15+ Manuka Honey
- UMF 20+ Manuka Honey
By End Use
By Distribution Channel
- Food & beverage industry
- Bakery & Confectionery
- Dairy Products
- Cosmetics & Personal Care
- Specialty Stores
This section covers regional segmentation which accentuates on current and future demand for Manuka Honey market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.
Global Manuka Honey Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Manuka Honey market include Comvita, Manuka Health, Arataki Honey Ltd, Watson & Son Limited, Capilano Honey. This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
This market research report has been produced by gathering information on the basis of primary and secondary research. Secondary research has been done by using various sources which include (but not limited to) Company Websites, Paid Data Sources, Technical Journals, Financial Reports, SEC Filings, and other different industry publications.
If specific information is required which is not currently within the scope of the report, it can be provided as a part of customization.