Global Low GI Rice Market Overview
The key driver impacting the low GI rice market is the increase in the prevalence of chronic diseases like diabetes and obesity worldwide. For example, as per the IDF Diabetes Atlas 2019 report, diabetes is among the fastest-growing health challenges of the 21st century. The total number of adults suffering from diabetes has over tripled in the past 20 years. In 2000, the worldwide estimation of diabetic adults was 151 million and increased by 88% to 285 million. In 2019 there were 463 million diabetes people. IDF predicts that there will be around 578 million adults with diabetes by 2030 and 700 million by the year 2045. The low GI rice is very beneficial for diabetic patients as these foods or rice are slowly metabolized, digested, and absorbed, which leads to a slower rise in blood sugar. Moreover, health-conscious customers increasingly adopt low glycemic index foods, such as rice, flattened rice, and other food products, contribute to market growth in the forecast period.
According to Value Market Research, the global low GI rice market size was valued at around USD 3200 million in 2020 and is estimated to develop at a CAGR of about 5% during the forecast period 2021 to 2027.
The high adoption of low GI rice among people due to little or no physical activity and increased dependence on junk food is likely to augment the demand for low GI rice in the forecast period. The World Health Organization report shows that globally, one in four adults do not meet the global recommended levels of physical activity. There were 1.9 billion adults aged 18 years and older, were overweight in 2016. Among these, about 650 million people were obese. However, a sudden breakdown of a novel COVID-19 had restricted the supply of staple to supermarkets and hypermarkets, negatively impacting the market. The current industry trends, growing awareness, and preference for a healthy diet, sedentary lifestyle, and fluctuating diet plans of people globally are expected to provide market players with new market opportunities.
The low GI rice market is vast, with many local and global players. The low GI rice market is extensive, with many local and international players. The key leaders follow various strategies to elevate their market position, such as product upgrades, extending product portfolio, contracts, amalgamation, and acquisitions, to raise their market share across the globe. For instance, in September 2016, a renowned brand of Ricegrowers Limited, SunRice had collaborated with GI Foundation and relaunched its broad range of products. The significant players studied in the report are Ricegrowers Limited, Chaman Lal Setia Exports Ltd., Chaman Lal Setia Exports Ltd., Sugar Watchers, Nestiva Green LLP, SDLG Radiant Private Limited, Sugar Watchers, and First Choice Foods Pvt. Ltd.
In this research report, the low GI rice market is segmented by distribution channel and region.
Analysis by Distribution Channel:
By site, the report is categorized into offline and online. The strap/clip/bracelet dominates the site segment with over 55% share in 2020. It is due to the manufacturers in the market target customers through social media, e-commerce websites, and other digital advertisement agencies. Moreover, these e-commerce websites offer a wide range of products by many manufacturers worldwide. Therefore, if the product is not available in the country, customers can order it from any other region through these e-commerce websites is expected to drive market demand from online distribution channels in the forecast period.
Analysis by Region:
In the regional outlook of the global low GI rice market, the Asia Pacific region dominates globally with a 50% market share during the forecast period. The rapidly developing nation like China and India are the producers of rice in the world. Moreover, these countries are the two most populated nations globally. The prevalence of diabetes is also very high, which generated low GI rice demand in the region contributes to market growth across Asia pacific.
Market Segmentation covered in the Report:
By Distribution Channel
- Hypermarket & Supermarket
- Online Retail
- North America
- Asia Pacific
- Latin America
- Middle East and Africa
This market research report has been produced by gathering information on the basis of primary and secondary research. Secondary research has been done by using various sources which include (but not limited to) Company Websites, Paid Data Sources, Technical Journals, Financial Reports, SEC Filings, and other different industry publications.
If specific information is required which is not currently within the scope of the report, it can be provided as a part of customization.