Global Location Of Things Market Report By Application (Mapping And Navigation, Asset Management, Location Intelligence, Media and Marketing Engagement), By Vertical (Retail And Consumer Goods, Government, Defense, and Utilities, Manufacturing And Industrial, Transportation And Logistics, Healthcare, Others) And By Regions - Industry Trends, Size, Share, Growth, Estimation and Forecast, 2022-2030

As per this study the Global Location Of Things Market was valued USD XX MN (by revenue) in 2022 and is anticipated to reach USD XX MN by 2030 with a CAGR of XX%.
 
Location of Things (LoT) is a forthcoming sub-category of Internet of things (IoT), a network of interconnected objects and devices, which can communicate with one another using various communications modes such as Wi-Fi, Bluetooth and GPS. Location is an important characteristic of the IoT, which helps devices communicate and comprehend to their physical location by using Bluetooth Low Energy (BLE) technology. Location based services such as Google Maps, Ola, Uber, Wave, etc. which have been enabled by smartphone's ability to locate things.
 
Market Dynamics
 
The rising demand for smartphones and enhanced network connectivity coupled with increasing demand for personalized services are driving the market growth. The commercialization of location-based services such as navigation and cab service and growth in adoption of IoT-based products & services further propel the market growth. However, security and privacy of user identity breach may be the restraining factors for market. Whereas, increase in adoption of cloud technology, evolution of IoT and high demand for real-time location analysis creates significant opportunities for the growth of the LoT market.
 
This detailed market study is centered on the data obtained from multiple sources and is analyzed using numerous tools including porter's five forces analysis, market attractiveness analysis and value chain analysis. These tools are employed to gain insights of the potential value of the market facilitating the business strategists with the latest growth opportunities. Additionally, these tools also provide a detailed analysis of each application/product segment in the global market of location of things.
 
Market Segmentation
 
The broad location of things market has been sub-grouped into type, application and vertical. The report studies these subsets with respect to the geographical segmentation. The strategists can gain a detailed insight and devise appropriate strategies to target specific market. This detail will lead to a focused approach leading to identification of better opportunities.

By Application

• Mapping And Navigation
• Asset Management
• Location Intelligence
• Media And Marketing Engagement

By Vertical

• Retail And Consumer Goods
• Government, Defense, and Utilities
• Manufacturing And Industrial
• Transportation And Logistics
• Healthcare
• Others

Furthermore, the report comprises of the geographical segmentation which mainly focuses on current and forecast demand for location of things in North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The report further focuses on demand for individual application segments in all the regions.
 
Global Location Of Things Market Share by Region (Representative Graph)
 

 
The report also covers detailed competitive landscape including company profiles of key players operating in the global market. The key players in the Location Of Things market include Google, HERE, Qualcomm Technologies, Intel Corporation, Trimble, Pitney Bowes, Bosch, Wireless Logic, Navizon, Inc., Tibco Software, and TruePosition Inc., among others. An in-depth view of the competitive outlook includes future capacities, key mergers & acquisitions, financial overview, partnerships, collaborations, new product launches, new product developments and other developments with information in terms of H.Q.