The global demand for Location as a Service Market is presumed to reach the market size of nearly USD XX MN by 2028 from USD XX MN in 2021 with a CAGR of XX% under the study period 2022 - 2028.
Location as a Service (LaaS) or location-based services is a concept that combines the cloud computing services such as infrastructure, software, and platform as a service. It is the best approach to manage, store, and share location-specific capabilities between departments and organizations. LaaS offers a way to more broadly leverage location to understand data through knowledge-focused workflows, on-demand analytics, and provide insight. It makes location analysis a simple model within a core function, delivering new value and extending the focus of other business systems such as BI, CRM, marketing automation, and supply chain solutions.
Market Dynamics
Location as a service is evolving technology and gaining popularity attributed to spurring digitalization, cloud transformation, analytical tools, and spatial data. Availability of cheaper GPS devices and the services related to the user's location such as mapping, tracking, location-based game & apps, emergency support, advertising, and analytics also contribute to the market growth. Rising smartphone users, the growing demand for intelligence solutions, and infrastructure development in various countries allow providers to offer customers the location. Furthermore, a surge in mobile commerce and social media activities is estimated to increase the adoption of location-based services. Meanwhile, strict rules and regulations concerning location sharing, data collection, and location-based information are significant restraints for the market.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of location as a service. The growth and trends of location as a service industry provide a holistic approach to this study.
Market Segmentation
This section of the location as a service market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Component
- Hardware
- Software
- Ios
- Android
- Windows
By Technology
By Connectivity Type
By Deployment
By End-User
- Consumer Electronics
- Government
- BFSI
- Retail
- Transportation
- Automotive
- Healthcare
- Others
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Location as a Service market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Location as a Service Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the location as a service market include Cisco Systems, Google Inc., Qualcomm, Location Labs, LocationSmart, Microsoft Corp., Ericsson, IBM Corp., Oracle Corp., Esri, and Accelerite. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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