The global demand for Location Analytics Market is presumed to reach the market size of nearly USD 156.7 BN by 2028 from USD 31.56 BN in 2021 with a CAGR of 25.5% under the study period 2022 - 2028.
Location analytics is a type of data analysis that uses geographic information to understand and make decisions about a business or organization. This can include analyzing data about customers, employees, or other stakeholders and understanding how their location affects their behaviour or interactions with the organization. Location analytics can be applied to various industries, such as healthcare, transportation, real estate, and logistics. Location analytics can also be used in the field of public safety, where it can be used to identify crime hotspots, track suspects' movements, and monitor emergency response times.
The location analytics market is expanding rapidly due to the widespread adoption of smartphones and GPS-enabled devices. The increasing adoption of location analytics in retail is also driving the market growth. Moreover, the growing use of spatial data, analytical tools, and location analytics for asset management across various industries boost the market growth. However, concerns about consent and privacy may hinder the market growth. On the other hand, the technological advancement in GIS and the integration of AI with location analytics are expected to offer lucrative market opportunities in the forecast period.
The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of location analytics. The growth and trends of location analytics industry provide a holistic approach to this study.
This section of the location analytics market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Location Type
By Deployment Mode
By Industry Vertical
- Remote Monitoring
- Sales & Marketing Optimization
- Asset Management
- Risk Management
- Facility Management
- Retail & Consumer Goods
- Transport & Logistic
- IT & Telecom
- Media And Entertainment
This section covers the regional outlook, which accentuates current and future demand for the Location Analytics market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Location Analytics Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the location analytics market include Alteryx, Esri, Google LLC, Here Technologies, Hexagon, Microsoft Corporation, Oracle Corporation, Pitney Bowes, Sisense Inc, Syncsort. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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